Hasta La Creative!

“Get closer to your next job. Senac Vocational School.”

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Luiz Dias
Art Director: Rivadávia Coura
Copywriter: Bruno Aydos
Illustrator / Photographer: Pimentel Estúdio Criativo

Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: Pointblack Advertising, Mumbai, India
?Director: Bindu Menon
?Creative Head: Sujeesh Sukumaran ?
Art Directors: Pankaj Bhatia, Krishna Kumkar?
Copywriters: Smruthy Nair, Guruguhan Iyer?
Account Manager: Ruchelle Dias?
Account Executive: Shreyas Pinglekar?

“When something is missing, everything loses meaning.”

Advertising Agency: Dupla Communication, Vitória, Brazil
Creative Director / Art Director: Bruno Hilel
Copywriter: Ricardo Rocha
Planner: Amanda Paes
Image processing: Thiago Christo
3D: Thiago Christo

URL: http://www.migesto.com

This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way.

Advertising Agency: Atalah & Viveros, Santiago, Chile
Creative Directors José Atalah, Eduardo Viveros
Creatives: Felipe Díaz, Alexander Rengifo
Executive Producer: Crystal Campbell
Art Director: Vinicius Costa
Designer: Vinicius Costa, José Checa
Directors: Leo Mena, Rodrigo Marín
Executive Producer: Wladimir Martínez
Head of Production: Alejandro Castillo
Production Assistant: Gonzalo Ziegele
Director of Photography: Enrique Warnken
Art Director: Patricio Roldán
Stylist: Renno Dakota
Technical Producer: Cristián González
Gaffer: Galo Macaya
Grip: Diego González
Makeup Artist: María Paz Gómez
Camera Assistant: Rodrigo Mancilla
Colorist: Plataforma Digital
Editor: Daniel Heusser

“Discovery 4. Keep an eye on your surroundings with the 5 Camera Surround-System.”

Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums

Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Director: Nikhil Kukalwar
Copywriter: Nitin Adake

Advertising Agency: Droga5, Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Daryl Corps
Art Director: luke chard
Copywriter: Mietta McFarlane
Group Account Director: Rebecca Smith
Designer: Michael Kleinman

Advertising Agency: Yindu Ogilvy, NanJing, China
Executive Creative Director: Jerry Wan
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Wayne Lee
Designer: Ted Lu
Copywriter: Jerry Wan
Illustrator: Leo Chiu
CGI: Hansome Chang

“No powder residues.”

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Directors: Mohamed Kamel, Mohamed Gaber, Bassem Sabry
Copywriters: Ramy Badr, Heba Elhabashy
Illustrators: Mohamed Kamel, Mohamed Gaber
Photographer: Bassem Sabry

“Drill Powner. Ignore Everything.”

Advertising Agency: OneWG, Florianopolis, Brazil
Creative Director: Gabriel Araujo
Art Director: Marcus Vinicius
Copywriter: Marlon de Barros
Illustrator: Good Image