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| THE ORIGINAL? L’étudiant Magazine – 2011 « Are you sure your career choice is the best fit? » Source : Adsoftheworld Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL Total Washing Powder – 2013 « Solves every washing problem » Source : Adsoftheworld Agency : Advico Young & Rubicam (Switzerland) |
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| THE ORIGINAL? Extasy Dildos – 2005 « Love Yourself » Source : Coloribus Agency : Y & R (Argentina) |
LESS ORIGINAL Melvins Fashion Store – 2007 « Love Yourself » Source : Cannes Archive Agency : Publicis (Switzerland) |
LESS ORIGINAL Harvey Nichols Beauty Bazaar – 2013 « Love Thyself » Source : Cannes BRONZE LION Agency : Adam & Eve DDB (UK) |
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| THE ORIGINAL? Nike Malaysia – 2008 « Shirt on, fear off » Source : Coloribus, Cannes Archive Agency : Publicis (Malaysia) |
LESS ORIGINAL Sao Paulino – 2013 « Before anything else » Source : Behance Agency : Young & Rubicam (Brazil) |
LESS ORIGINAL Rademar – 2013 « Reveal your inner athlete » Source : Adsoftheworld Agency : Tabasco (Estonia) |
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| THE ORIGINAL? Telia « Football (soccer) everywhere » – 2007 Source : Adsoftheworld Agency : McCann Erickson Stockholm (Sweden) |
LESS ORIGINAL Olé Sports News – 2013 Source : AdForum, Cannes SILVER LION Agency : Young & Rubicam Buenos Aires (Argentina) |
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| THE ORIGINAL? Eveready Flashlight (ambient) – 2008 Source : Adsoftheworld Agency : Rediffusion Young & Rubicam Kolkata, (India) |
LESS ORIGINAL Philips Flashlight (Poster) – 2013 Source : Cannes SILVER LION Agency : Ogilvy & Mather, Gurgaon (India) |
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| THE ORIGINAL? Road Safety of Mauritius Island – 2008 « If you drive faster, you’ll die faster » Agency : P&P Link (Republic of Mauritius) |
LESS ORIGINAL Road Safety – 2013 Source : Adsoftheworld, Les Créatives Agency : Facto S&S (La Réunion, France) |
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| THE ORIGINAL? Hansaplast Adhesive Bandages – 2010 Source : I believe in adv Agency : TBWA Lima (Peru) |
LESS ORIGINAL Impact « Accelerated wound healing » – 2013 Source : Adsoftheworld Agency : Mc Cann Healthcare (Singapore) |
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| THE ORIGINAL? Rom (Kandia Dulce) – 2011 Source : Cannes SILVER LION Agency : McCann (Romania) |
LESS ORIGINAL United Nations Unwomen – 2013 Source : Adsoftheworld Agency : Ogilvy Dubaï (UAE) |
LESS ORIGINAL Anti Racism – 11/2013 Source : Osocio Agency : ? (Australia) |
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| THE ORIGINAL? Bravo! Magazine – 2001 Source : Cannes Archive Online Agency : Age Comunicaçoes, (Brazil) |
LESS ORIGINAL The Economist « Get a world view » – 2013 Source : Adsoftheworld, BestadsonTV Agency : BBDO New York (USA) |
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| THE ORIGINAL? Inlingue Language School – 2005 Source : Cannes SHORTLIST Agency : Kolle Rebbe (Germany) |
LESS ORIGINAL Cambridge Institute, language school – 2013 « If you speak english, you can speak everything » Agency : TBWA (Spain) |
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| THE ORIGINAL? Lipton Tea – 2007 Source : Luerzer’s International Archive Agency : JWT Shanghai (China) |
LESS ORIGINAL Opel « Always keep an eye on the road » – 2013 Source : Cannes Archive Online, Agency : Young & Rubicam Paris (France) |
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| THE ORIGINAL? For Laboratirio – Erection Pills – 2002 Source : Cannes Archive Agency : Leo Burnett (Chile) |
LESS ORIGINAL Clavin Ultra – Erectile dysfunction remedy – 2013 Source : Cannes Archive Agency : Ogilvy & Mather Prague (Czech Republic) |
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| THE ORIGINAL? Renault 5 « Oups, I missed the poster » – 1983 Source : Club des Directeurs Artistiques Agency : Publicis Conseil, Paris (France) |
LESS ORIGINAL Porsche 911 – 2013 Source : Adsoftheworld Agency : Fred & Farid Shanghai (China) |
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| THE ORIGINAL? Central Clinic Cancer Treatment – 05-2013 « Learned how to take risks with his dad. Started smoking at home » Source : Adsoftheworld Agency : Brancozulu Sao Paulo (Brazil) |
LESS ORIGINAL Ezetrol (against heart-attacks) – 10-2013 « It’s even riskier to keep ignoring his high LDL_C » Source : Adsoftheworld Agency : BCG2 Auckland (New Zealand) |
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| THE ORIGINAL? Coco de Mer Erotic Store – 2002 Source : Cannes Press GOLD LION Agency : Saatchi & Saatchi (United Kingdom) |
LESS ORIGINAL Campaign for Nymphomaniac / Lars VonTrier – 2013 Source : Huffington Post Agency : ? |
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| THE ORIGINAL? Everlast Boxing Equipment – 2011 Source : Cannes Archive, MyMinicom Agency : Euro RSCG Düsseldorf (Germany) |
LESS ORIGINAL Astra Zeneca « Fight for life » – 2012 Source : The Global Awards Winner Agency : Sentrix Health Communications (Italy) |
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| THE ORIGINAL? Golfanlage « Children’s Golf » – 2005 Source : Cannes longlist Agency : Goldammer Hamburg (Germany) |
LESS ORIGINAL Audi « Let your inner child play » – 2013 Source : Adsoftheworld Agency : Tank Montreal (Canada) |
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| THE ORIGINAL? Volkswagen Polo – 2002 Source : Cannes longlist Agency : DDB Berlin (Germany) |
LESS ORIGINAL Nissan Micra – 2013 Source : Adsoftheworld Agency : TBWA G1 Paris / London (France/UK) |
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| THE ORIGINAL? Tropicana Smoothies – 2008 « A spectacular blend of the finest fruit » Source : Cannes longlist Agency : DDB London (United Kingdom) |
LESS ORIGINAL Tefal Blender – 2013 Tagline : « Just the juice » Source : Cannes Outdoor BRONZE LION Agency : BBDO Bangkok (Thaïland) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
