Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It’s certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.
The NBA is putting a whole new spin on throwback jerseys.
The professional basketball league has launched its first-ever campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale.
It’s not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player’s infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.
Running under the tagline “The dance never ends,” it’s a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it’s OK to enjoy both leagues.
The spots don’t show the pros giving up wads of cash as they return to the NCAA, though.
CREDITS
Brand/Client: NBA
Campaign Title: March Madness
Spot Title: 2015 March Madness Animated, Baby!
First Air Date: 3/23/15
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Senior Creative: Matthew McFerrin
Senior Creative: Armando Samuels
Senior Creative: Matt Comer
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld, Geoff McHenry
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Philinese Kirkwood
Business Affairs Manager: Brian Enright
SVP, Group Account Director: Tim Van Hoof
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone
Production Company: Blacklist / Golden Wolf
Executive Producer: Andrew Linsk
Producer: Patrick Gantert
Creative Director: Ingi Erlingsson
Producer: Ant Baena
Production Assistant: Corina Priestley
Roto / Prep: Krishnan Balakrishnan, Nikita Alagan, Aravindan.C, Thirupathi Raja, Stephan, Arun.N, Murthy.N, Satish.R
Design: Stefan Falconer, Pedro Vergani
Animation: Stefan Falconer, Tim Whiting, Pablo Lozano, Mattias Breitholtz, Romain Loubersanes, Steffano Ottaviano, Harj Bains, Samuel Bell, Duncan Gist
Post Company: WAX, New York
Editor: Joe Dillingham
Assistant Editor: Nate Kim
Managing Partner: Toni Lipari
Senior Producer: Evan Meeker
Conform: WAX
Color Grade (NBA footage): CO3, New York
Colorist: Tom Poole
Producer: Rochelle Brown
Assistant Colorist: Kath Raisch
Color Grade (Animation): WAX
Colorist: Steve Picano
Audio Post: Sonic Union
Engineer (Mix): David Papa
Engineer (Mix): Fernando Ascani
Studio Director: Justine Cortale
Mix Assistant: Ben Conlon
VO TALENT:
VO: Dick Vitale
VO: Todd Cummings
Music / Sound Design: Future Perfect Music
Composer: Victor Margo
Executive Producer: Maxwell Gosling
Executive Producer: John Connolly
To help hype up their hometown team, bi-coastal production company The Famous Group follows what they’ve done for a variety of teams including the Brooklyn Nets, the New York Knicks, and the Dallas Cowboys by unveiling a short, sweet piece of eye candy for the LA Clippers.
3D court projection is nothing new — check out what various NBA teams have done here — but it remains a quick, compelling way to get fans involved before player introductions even get underway.
Above is the latest effort from Famous Group for the Clippers, which ran prior to the team’s March 20 game against the Washington Wizards at the Staples Center. Most surprisingly, it appears that the players remain unfazed by the technical wizardry (complete with Lil’ Jon soundtrack) unfolding around them as they continue their pre-game warmup.
According to Famous Group executive producer Andrew Isaacson, “We wanted to provide the Clippers with an explosive opening video that takes court projection to the next level. The combination of our big 3D animation coupled with the physical LED balls allow fans to literally become part of the show.”
For what it’s worth, the 3D intro was probably worth the price of admission, but the fact that the Clippers beat the Wizards 113-99 sweetened the deal.
Client: Los Angeles Clippers
President, Business Operations: Gillian Zucker
Vice President, Marketing: Matt Paye
Game Entertainment Director: Marianne Bogoyevac
Spirit Dance Team Director: Audrea Harris
Production Company: The Famous Group, LA/NY
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Managing Director: David Kwan
Producer: Brandon Grabowski
Producer: Ben Baisden
Editor: Steve Davis
Designers/Animators: Mike Cahill, Tyler Hayward
Designers: Jose Guardado, Tin Tran
Animators: James Kim, Josh Pierce, Troy Chrisman
Live Video Capture & Editing: Steve Davis, Tony Rago
Sound Design: 740 Sound
Owner: Scott Ganary
Producer: Jeff Martin
Designer: Chris Pinkston
Court Projection: Benchmark Productions
Consultants: Chris Tardiff and Josh Bachman
Arena Support: AEG Worldwide
Director: Wade Loewe
Lighting Designer: Tad Inferrera
Music: DJ Snake, Lil Jon
LED balls: Chaos
DDB New York debuted its “New York Takes Center Court” spot promoting the 2015 NBA All-Star Game, featuring voiceover from Common (whose voice was recently featured in a pair of Microsoft ads that ran during the Super Bowl).
The ad follows the NBA premiering the first work from new agency of record Translation last month. Presumably the league decided to go with the New York office of DDB due to the fact that the game will take place in the city. And the ad does place New York in center stage, celebrating the five boroughs and calling on its citizens to “Hail a cab, catch a train, ferry over, bike, walk, run” or choose any other mode of transportation to be a part of the event. The 30-second spot mixes live NBA footage with animation for a fun, comic-like vibe building anticipation for NBA All Star festivities, which will run February 13-15.
Credits:
Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios
Common is a busy man these days, winning a Golden Globe (for the song “Glory” from Selma), getting nominated for two Grammys and an Oscar (also for “Glory”), and providing the voiceover for two stirring Microsoft ads on the Super Bowl.
As if that weren’t enough, he also found time to voice this new ad promoting the 2015 NBA All-Star Game in New York.
Created by the New York office of DDB, the spot mixes live action and animation, with flashes of NYC landmarks like the Statue of Liberty and the Brooklyn Bridge. The ad goes up online today and will appear soon on those TV screens in New York City cabs and on your living room screen as well.
In an Adweek exclusive, here’s a first look:
Oh, and if you think Common is perpetually holed up in some recording studio, think again: He’ll also play in a celebrity basketball game in the runup to the All-Star Game, which takes place Feb. 15 at Madison Square Garden.
CREDITS
Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios
Translation has just debuted its first work for the NBA, following being awarded the account in December.
In the new spot, entitled “Barrier Breakers,” Translation celebrates the NBA’s history of inclusiveness: from the league’s color barrier being broken in 1950; to Violet Palmer, the league’s first female ref; to Jason Collins, the first openly-gay player in the NBA. Images of these “Barrier Breakers” are set to excerpts from Martin Luther King Jr.’s famous “I Have A Dream” speech. The ad made its debut online today and will extend to broadcast during NBA games this coming Monday, Martin Luther King Day, and continue to air for five weeks.
“Barrier Breakers” seems to be Translation and the NBA’s effort to put last year’s Donald Sterling incident behind them as a dark moment in the history of a league that otherwise has many moments to celebrate. How tasteful viewers find the ad will depend largely on how they view the commercial use of the words of Martin Luther King, and whether they interpret the ad as simply designed to sell more seats or as having higher intentions.
Credits:
Title: Breaking Barriers
Client: NBA
Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Executive Creative Director: Betsy Decker
Art Director: Matt Comer
Copywriters: Andy Ferguson, Betsy Decker
Director of Content Production/EP: Miriam Franklin
Associate Producer: Philinese Kirkwood
Account team: Tim Van Hoof, Chris Martin
Chief Strategy Officer: John Greene
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Project Manager: Matt DeSimone
Editorial Company: Cut & Run
Editor: Dayn Williams
Assistant Editor: Adam Bazadona
Post Executive Producer: Rana Martin
Post Producer: Jean Lane
Visual Effects: Sibling Rivalry
Creative Director: Matt Tragesser
Animator/Compositor: Gabe Darling
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Post Producer: Tracey McDonough
Telecine/Conform: Company Three/Method
Colorist: Rob Sciarratta
Flame Artist: Carmen Maxcy
Audio Post: Heard City
Mixers: Phil Loeb, Evan Mangiameli
Executive Producer: Gloria Pitagorsky
Music: Trackmasters
If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.
His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he received this year's MVP award, has lit up the Internet with good cheer. And now the NBA has turned it into a sweet message to moms, three days before Mother's Day.
Produced by Goodby, Silverstein & Partners with NBA Entertainment, the ad mixes footage of a cheering Wanda Pratt with the words of her son, star forward of the Oklahoma City Thunder. The spot will break during tonight's playoff game coverage.
Jogador do Brooklyn Nets, Kevin Garnett é o protagonista do novo filme dos fones Beats by Dr. Dre, que mostra a complicada relação entre ídolos esportivos e os fãs de times rivais. Dirigido por Paul Hunter, este é o primeiro comercial da campanha Stop the Noise, que deverá explorar esta temática até o Super Bowl, em fevereiro. O próximo filme será estrelado pelo quarterback do San Francisco 49ers, Colin Kaepernick.
Em Hear What you Want, Garnett observa de dentro do ônibus um grupo de torcedores rivais alucinados, enquanto seu time tenta entrar na arena onde o jogo irá acontecer. Lá dentro, entretanto, a gritaria e xingamentos – os piores possíveis – continuam, enquanto ele tenta chegar até o vestiário.
É daí que os fones de ouvido cumprem sua heróica função de isolar o jogador do barulho exterior, silenciando os haters e contribuindo para que ele consiga se concentrar somente naquilo que ele quer ouvir.
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La NBA a dévoilé la collection spéciale Noël des maillots qui seront portés par les joueurs le 25 décembre à travers une vidéo proposant de voir plusieurs stars de la franchise comme Kevin Durant, Derrick Rose ou Lebron James se servir de paniers pour composer la musique Jingle Bells.
No ano passado, o comercial de Natal da NBA fazia música com as bolas batidas no chão. Fez sucesso e alcançou quase 9 milhões de views no YouTube.
Em 2013 a liga repete a estratégia, mas agora com “Jingle Bells” saindo de cada cesta feita pelos jogadores James Harden (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Steve Nash (L.A. Lakers), Derrick Rose (Chicago Bulls), Stephen Curry (Golden State Warriors) e LeBron James (Miami Heat). E não são quaisquer cestas, e sim de 3 pontos.
Assista abaixo o making of:
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NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P.
It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot.
Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year.
See a making-of video, plus credits, below.
CREDITS
Client: NBA
Spot: "Jingle Hoops"
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Associate Creative Director, Copywriter: Rus Chao
Associate Creative Director, Art Director: Kevin Koller
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Directors: Jason Bedecarre, Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: O Positive
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Line Producer: Angie Revell
Director of Photography: Eric Steelberg
Editing: Final Cut
Editor: Matt Murphy
Assistant Editors: Tara Wall, Nate Connella
Producer: Suzy Ramirez
Executive Producer: Saima Awan
Visual Effects: Moving Picture Company
Visual Effects Supervisor, 2-D Lead: Jake Montgomery
Nuke: Brendan Smith, Will Voss
Shoot Supervisor: Eric Pascarelli
Design, Animation: Casey McIntyre
Senior Producer: Juliet Tierney
Executive Producer: Asher Edwards
Title Graphics: eLevel
Creative Director: Brady Baltezore
2-D Artist: Chris Carmichael
Sound Design: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz
Mix: Barking Owl
Audio Engineer: Brock Babcock
And here is last year's spot:
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O astro do Miami Heat pode ser considerado o Neymar dos Estados Unidos, publicitariamente falando, pelo menos. Assim como o jogador brasileiro, LeBron James protagoniza inúmeras campanhas, e num intervalo de apenas três dias apareceu em comerciais de duas grandes marcas.
Coincidentemente, ou não, ambas as produções são focadas no dia a dia do atleta. “Training Day”, da Nike, é voltado para sua rotina profissional, acompanhando um dia inteiro de treino de LeBron. Mas ele não está sozinho, sendo quase sempre acompanhando por uma multidão nas ruas. Assista acima. Criação da Wieden+Kennedy.
Já “Always On”, da Samsung, mostra também um pouco da atuação como jogador, mas se volta ainda mais a vida pessoal de LeBron e como ele se mantém o tempo conectado com gadgets da marca. A proposta “um dia na vida do astro da NBA” é repetida desde que a Samsung contratou o jogador, há quase um ano.
Para os fãs do cara, a abordagem da Samsung pode ser tão divertida quanto a da Nike, mas continua exagerando na repetitiva exemplificação de usos de seus produtos. Assista abaixo. A criação é da 72andSunny.
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Em 2004, LeBron James estreou no time de basquete dos Estados Unidos, durante os Jogos Olímpicos de Atenas. O ano serve de ponto de partida para LeBron James: A Decade in the Making, a homenagem da Nike aos 10 anos de carreira do astro da NBA, que também é um dos embaixadores da marca.
O site propõe uma experiência interativa aos fãs do jogador de basquete, mostrando sua evolução nas quadras, com uma retrospectiva de sua trajetória, na forma de infográficos que destacam suas conquistas e estatísticas.
As séries de tênis assinadas por LeBron também ganham destaque neste site, como o Nike Air Zoom Generation, de 2003, que foi lançado para marcar a estreia profissional do jogador, ou ainda o LEBRON11, de 2011, que conta com a tecnologia Nike Hyperposite.
A construção do site é bem bacana, com informações pontuais e um visual bem-cuidado, que mistura uma pegada cubista, para retratar os tênis, com um estilo medieval, para destacar suas conquistas no basquete. Vale dar uma olhada.
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Kevin Durant, do Oklahoma City Thunder, tem um pesadelo. Sua jogada é interceptada por Dwyane Wade do Miami Heat.
Segue-se então momentos clichês de treinamento extenuante, onde o protagonista antes derrotado agora vai se esforçar ao máximo para vencer. E vence. Fim da história.
Não aqui nesse comercial de Gatorade, que pra mim é o melhor da marca em anos, desde que resolveram emular a atmosfera Nike de superação esportiva.
A criação é da TBWA/Chiat/Day, com produção da MJZ.
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A Samsung não está economizando esforços (e dinheiro) para trazer aos seus smartphones aquilo que sempre pareceu propriedade da Apple: a aura cool. Na época do lançamento do primeiro iPod, por exemplo, sair com fones branco na rua te transformava automaticamente em alguém legal e moderno.
Mas além do tom de provocação em seus últimos comerciais, a Samsung tem apelado para a quase infalível tática do endosso de celebridades. E veja bem, não é qualquer celebridade, não estamos falando aqui de um clamor para as massas, e sim de jovens estrelas que falam diretamente com o público capaz de trazer para a marca a influência que tanto deseja “roubar” da concorrência.
O Galaxy Note foi promovido, primeiramente, por James Franco. Um ator multi-tarefa e carismático que transita perfeitamente no universo early adopter, de gente descolada.. Agora, o mais novo garoto-propaganda do produto é Lebron James, o astro da NBA, três vezes MVP e campeão na temporada passada com o Miami Heat.
É fácil pensar que um jogador de basquete teria sido escolhido para falar com o público médio, mas Lebron James não é exatamente uma unanimidade entre os fãs do esporte, considerado um anti-herói e traidor por muitos depois da sua conturbada saída do Cleveland Cavaliers.
Sem revelar o valor do acordo, a Samsung agora quer mostrar que Lebron James é um usuário entusiasta do novo Galaxy Note II, com uma versão especialmente criada para ele, e até com a inscrição “LJ” na capa, como se pode ver no comercial.
Ainda que a Samsung não tenha abandonado a sua estratégia de ser extremamente expositiva em suas campanhas, com a necessidade exagerada de mostrar e exemplificar usos de seu produto, dessa vez pensaram em um filme totalmente coordenado com a vida real.
O comercial com Lebron James se proprõe a mostrar um dia na vida do jogador de basquete. Justamente o dia da sua estreia na atual temporada da NBA e, não por coincidência, o dia em que o comercial iria ao ar na televisão norte-americana.
Filmado uma semana antes do jogo, a agência 72andSunny procurou prever no comercial diversos detalhes que estariam presentes quando Lebron James entrasse em quadra para a partida contra o Boston Celtics, primeira pela temporada 2012-2013, e que contaria também com a cerimônia de entrega do anel de campeão da temporada passada.
Aproximadamente duas horas antes do jogo – e consequentemente antes do comercial ir ao ar – Lebron postou no Twitter uma foto da roupa que pretendia usar na entrada do estádio: um terno claro com gravata vermelha, como mostrado a um minuto e sete segundos do filme da Samsung.
A foto foi publicada com desenhos supostamente feitos com caneta S Pen do Galaxy Note II, que o filho do jogador aparece usando no início do comercial.
Game day look by Bronnie & Bryce. twitter.com/KingJames/stat…
— LeBron James (@KingJames) October 30, 2012
Aos 14 segundos do filme, Lebron James recebe um SMS de Magic Johnson o parabenizando. No dia anterior ao da veiculação, o jogador agradeceu via Twitter. A pulseira com a inscrição “I PROMISE”, mostrada no comercial, é da fundação The Lebron James Family, que ajuda crianças e que também participam da publicidade.
No segundo 1:15, Lebron James é mostrado tirando uma foto do seu tênis dourado da Nike. Momentos antes do jogo, ele realmente publicou no Twitter uma imagem do par.
Horas depois da partida, em que o Miami Heat venceu o Celtics por 120-117, o jogador postou no Instagram uma série de fotos de seu novo anel de campeão, assim como o comercial da Samsung sugeriu que ele faria.
A escolha de Lebron James parece uma das mais acertas escolhas publicitárias da marca no últimos tempos, que sempre oscilou entre emplacar virais de sucesso, mas veicular enfadonhas campanhas formais na televisão. Segundo declaração de Teri Daley, VP de relações públicas da Samsung, a proposta é se associar com pessoas que “são a próxima grande coisa [slogan do Galaxy] em suas áreas, e que estão organicamente interessada nos nossos produtos”.
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Quando Derrick Rose do Chicago Bulls, MVP de 2010/2011, se machucou na primeira partida dos playoffs da temporada 2012, não só os torcedores da equipe ficaram devastados, como também os fãs de basquete.
Desde o primeiro momento, a Adidas transformou o drama e a recuperação do jogador – que lesionou o joelho – em uma grande campanha, chamada “The Return”. Além de manter D Rose e seu contrato milionário na mídia, a iniciativa colecionou o apoio dos torcedores através de mensagens nas redes sociais.
No mais recente filme da campanha, a Adidas mostra o mundo em pausa durante o tratamento do jogador, gerando ainda mais expectativa pelo seu retorno. Apesar da excitante narrativa da marca, a verdade é que D Rose só deve mesmo voltar às quadras no ano que vem, o que não impede, claro, a promoção de uma nova linha de tênis assinada pelo armador do Chicago Bulls.
A criação é da 180LA.
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LeBron James é amado e odiado, e até ontem ainda não sabia o que era ganhar um anel de campeão da NBA. Foram nove temporadas – incluindo dois vice-campeonatos e três títulos de MVP – e muitas polêmicas até chegar esse dia.
Com o “The Ring Maker”, a Nike homenageia o campeão com o Miami Heat, que ontem venceu o Oklahoma City Thunder por 121 a 106, garantindo o título da temporada. No fim de 2010, a marca tentou levantar a imagem do craque com o excelente filme “Rise”, lembra?
E estou falando faz tempo que 2012 é o ano dos campeões inéditos. Anota aí.
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La chaîne de télévision ESPN a pensé pour les USA cette nouvelle publicité très drôle et intelligente. Reprenant la notoriété de la légende du basketball Michael Jordan et la détournant avec beaucoup d’humour, ce spot est à découvrir dans la suite de l’article en vidéo.
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I know. I know. The NBA finals are over and Kobe is in bed cuddling his trophy but I had to post this funny Nike Basketball commercial that played throughout the finals. When we talk about building true affinity for brands we must emotionally tap into consumers and truly engage them not just our numbers, research, and spreadsheets. In the onslaught of meaningless buy my product fodder, this spot stands out for all the good reasons.
I have heard sports lovers and not so sports lovers talk about “that funny Nike Basketball commercial”. Ahhhhh cooler talk, marketing heaven–and isn’t that what we all want?
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
I couldn’t help but to express my utter annoyance of brands that put all their hard earned money into sponsorship options without that sponsorship/product placement being truly relavent.
Key example: Watching the NBA Finals you have Gatorade’s “G-thing” plastered all over the bottom of the screen and courtside. I wonder, how much did they pay for that lil’ splish splash?
What was there? Oh, just the logo no deeper relavance to the finals than that. Yeah, yeah, I know your saying well Gatorade’s a “sports” drink and it’s a “sports” playoff, it should be there. I totally agree but that’s Marketing 101, it’s time for brands to go deeper.
Like EA Sports for instance is present during these same finals but they integrated their brand in a smooth, non-”G”akward way. The commentator was placed virtually onto a court while a computer EA Sports generated Kobe Bryant was playing against commentator as he shows how to play defense against Kobe , gives pointers, things to watch for, etc–all in this virtual world–NOW THAT’S WHAT I’M TALKIN’ BOUT!!! Woohooo imagine that, complete relevance, showing the brand goods, and not pandering to me–it’s no dream world, that’s real branding baby!
This is the way to integrate brands beyond the mind numbing (in frankenstein voice) “we will repeat…repeat…repeat…repeat…and you will buy…buy…buy !”
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
