Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Feb 05

DDB NY Celebrates the Big City in Ad for 2015 NBA All Star Game

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DDB New York debuted its “New York Takes Center Court” spot promoting the 2015 NBA All-Star Game, featuring voiceover from Common (whose voice was recently featured in a pair of Microsoft ads that ran during the Super Bowl).

The ad follows the NBA premiering the first work from new agency of record Translation last month. Presumably the league decided to go with the New York office of DDB due to the fact that the game will take place in the city. And the ad does place New York in center stage, celebrating the five boroughs and calling on its citizens to “Hail a cab, catch a train, ferry over, bike, walk, run” or choose any other mode of transportation to be a part of the event. The 30-second spot mixes live NBA footage with animation for a fun, comic-like vibe building anticipation for NBA All Star festivities, which will run February 13-15.

Credits:

Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios

Feb 05

Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad

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Common is a busy man these days, winning a Golden Globe (for the song “Glory” from Selma), getting nominated for two Grammys and an Oscar (also for “Glory”), and providing the voiceover for two stirring Microsoft ads on the Super Bowl.

As if that weren’t enough, he also found time to voice this new ad promoting the 2015 NBA All-Star Game in New York.

Created by the New York office of DDB, the spot mixes live action and animation, with flashes of NYC landmarks like the Statue of Liberty and the Brooklyn Bridge. The ad goes up online today and will appear soon on those TV screens in New York City cabs and on your living room screen as well.

In an Adweek exclusive, here’s a first look:

Oh, and if you think Common is perpetually holed up in some recording studio, think again: He’ll also play in a celebrity basketball game in the runup to the All-Star Game, which takes place Feb. 15 at Madison Square Garden.

CREDITS
Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios

Oct 01

Adidas – Basketball is Everything

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Adidas nous présente « Basketball is everything », un magnifique spot réalisé afin de promouvoir la paire de baskets DRose 4 en l’honneur du joueur des Chicago Bulls. Avec en guest Big Sean, Common et 2 Chainz, cette publicité nous propose de découvrir l’essence du basketball, le tout sur la musique Sarabande d’Haendel.