When you hear the word wellness, what might spring to mind is a serene woman wearing yoga pants, sipping a green juice and buying a vagina-scented candle. It’s an aspirational image created by the likes of Goop, the lifestyle and wellness empire founded by actress Gwyneth Paltrow–and one that may alienate anyone who doesn’t fit…
To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…
This week, Spotify is making it clearer to users how it tackles misinformation by outlining its content actions, the existing guidelines that have already been in use by the platform to limit misinformation. In late January, Spotify chief executive officer Daniel Ek announced that Platform Rules–a policy framework for creators to use as a guide…
Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get to review, there’s usually no point. Moore bases his decision on what he knows to be true: Incumbents rarely succeed in reviews. “Any good CEO of an agency needs to understand that there are red flags and…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
In a move counter to the prevailing trends toward reader revenue in the media industry, the global business publisher Quartz announced Thursday morning that it is removing the paywall from its website to focus more on driving members via its email newsletters. This effectively reverses its May 2019 decision to grant unlimited access to its…
Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…
Charlamagne tha God debuted The Black Effect Podcast Network in September 2020, dedicated to Black listeners and voices in Black culture, with audio network iHeartMedia. And while the audience growth since then has been solid, the network’s founder wants brands to recognize the platform is not only for Black audiences. “We keep having these conversations…
For the first time in two years, attendees gathered together in person at Mediaweek 2022 to hear marketers and executives from top media brands and agencies share their insights on the ever-shifting media industry. Mediaweek returned for its second year as a hybrid/virtual event on March 22-24. On Day 1 of the conference, a limited…
In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…
Female podcast listeners are growing, thanks to changing, pandemic-induced consumptions habits. But diversifying audio listenership has always been part of the business plan for companies like iHeartMedia, which has seen an increase in new female listenership by 95% in the last two years and 85% for its overall audience. “This is not by accident, this…
Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September and concluded early this year. The Stagwell agency wrangled the media assignment from Publicis’ Performics. As of this month, Assembly manages media for Lenovo’s consumer, commercial and small- and medium-sized business segments. The global assignment includes North America, Europe,…
Today, Explained, the flagship audio show from Vox Media, might be coming to a public radio station near you. First launched in 2018, the daily news podcast makes its debut today on 51 local stations across the country, including WHYY in Philadelphia and WRKF in Baton Rouge, La., as part of a multiyear partnership with…
Group Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics. Group Black debuted last June with an initial spend of $75…
Business and financial news network CNBC International has named Arnaldo Smet as its new director of communications and marketing. Based out of London, Smet, who had been vice president for EMEA marketing at Entertainment One for three-and-a-half years, will overseeing all public relations, internal communications, marketing strategy, brand partnerships and special events taking place outside…
Media piracy is a global problem and particularly evident in Brazil, where about 33 million people have access to such content, with the national sport soccer proving one of the most popular to stream. The level of piracy in Brazil, reports La Prensa Latina, has grown through a subscription service known as Gatonet, which is…
To increase its publisher offering in the U.K., The Trade Desk has partnered with The Ozone Project to increase advertisers’ access to premium news content and quality journalism. Global demand-side platform The Trade Desk and publisher technology firm The Ozone Project aim to drive millions of connections for advertisers by giving The Trade Desk’s clients–who…
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years–and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that…
Michael Thompson, the longest-serving non-violent cannabis offender in Michigan history, walked out of prison in January 2021 after 26 years, three rejected appeals and two denials for clemency. His family, led by his daughter Rashawnda Littles, had almost given up hope for his release, despite a groundswell of support from activists, celebrities and the public….
New podcast Oatly Lake has all the hallmarks of the true crime and investigative journalism genres. Jingly-jangly intro music. An engaging podcast host. And a mystery rooted in small-town America. The twist? The solitary episode of the first season, titled “Deep Waters,” is actually is actually an 18-minute ad for Swedish alternative milk brand Oatly….
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