As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…
Google announced Wednesday it’s tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. The policy will roll out in Australia, Singapore and Taiwan this month. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and…
Ahead of Thursday’s Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner. TTD’s cookie alternative Unified ID 2.0 will integrate with Vox’s Forte, the company’s first-party data solution, within the…
The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative…
As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers….
Podcast network Crooked Media announced Thursday it will launch a coffee line called What a Morning as a nod to its daily news podcast What a Day. Once just a newsletter, What a Day shifted into a podcast in 2019 as it grew in popularity. Hosts Gideon Resnick, Josie Duffy Rice, Tre’vell Anderson and Priyanka…
The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…
After Spotify’s Roblox debut earlier this month, the platform has unveiled a new world in the interactive game centered on all things K-Pop. Starting today, users can portal out of Spotify Island and into K-Park where they can connect with artists and other fans. The new world includes a K-Pop-themed cafe, with treats like dalgona…
Atlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher’s total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures. The Atlantic launched the in-house operation in late 2019–and…
The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. The C&I portfolio, which houses the titles Mic, Gawker,…
Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce–between 85 to 90 people–as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will…
Twitter announced a new policy on Thursday to address viral misinformation during periods of crisis like armed conflict, public health emergencies and large-scale natural disasters. The new global crisis information policy establishes standards for blocking the promotion of tweets that are determined to contain false reporting, false coverage of events and misleading allegations regarding the…
Today, beauty brand L’Or?al and travel site Tripadvisor have teamed up to create a procrastinator’s paradise, making it easier for people to shop for travel essentials for their upcoming trips. With the campaign, L’Or?al product recommendations appear as native ads when someone uses Tripadvisor’s search and booking function. Clicking on the ad sends people to…
The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…
In November 1991, Chelsea Clinton was at her father’s presidential campaign headquarters stuffing envelopes while a news segment aired. Magic Johnson had earlier that day publicly disclosed he was HIV positive. News commentators, Clinton remembered, remarked on Johnson’s “courageous decision” to disclose his HIV status. Tony Coles, president of the Black Information Network, interviewed Clinton…
On Monday, Apple announced Apple Podcast Delegated Delivery, a new service meant to alleviate work for podcast publishers and creators around growing subscribers to their premium audio. Delegated Delivery lets publishers and creators upload, manage and distribute their premium audio content through third-party hosting providers that support the new feature, such as Acast or Buzzsprout….
After a “relentless” eight years as the chief executive of budget airline EasyJet, Carolyn McCall got a call about potentially leading Britain’s largest commercial public broadcaster ITV. Initially, she wasn’t keen on the idea. “I wanted a rest after EasyJet,” McCall said. “There’s rarely a quiet moment at ITV, but you get peaks and then…
In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…
Today, Google unveiled a new ads experience at its consumer keynote where users will have complete control of what ad content they want to see more of. While last month’s update to the tech giant’s Ad Settings allowed users to control the volume on all ad content, now users can indicate which specific brands they…
The pandemic caused many local businesses to turn to content marketing in order to share their stories on how they were handling the crisis, and that momentum shows no signs of slowing, according to a new study by the Meta Branded Content Project in collaboration with Borrell Associates. The Meta Branded Content Project is an…
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