Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,…
After a challenging 2021-22 upfront, buyers have higher hopes for this year’s marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and…
Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the…
Digital media company G/O Media, home to a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago. That’s in large part due to digital ad revenues that rose 53% from 2020, the company tells Adweek. G/O Media saw total revenue rise 45%…
Retail digital display company GSTV presented at the IAB’s NewFronts for the third time on the event’s final day, held virtually. The company touted its reach of 105 million people across the U.S., mainly through displaying content at gas pump stations, which is 40% of adults in the country, according to company chief executive officer…
Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of Advertising Ethics (IAE) to roll out an independently-administered ethics certification. The IAE, which is an educational foundation dedicated to the advancement of ethical advertising…
In its first-ever NewFronts presentation, the digital video company Tastemade announced Thursday afternoon the launch of its fourth network, Tastemade Home–a new partnership with measurement company iSpot and a slate of 27 new original series. The media company has specialized in producing video content for digital and social platforms since its launch in 2012, giving…
On Wednesday, Black-owned media outlets Blavity, Revolt and Black Enterprise pitched their wares–and new content–on day three of this year’s IAB NewFronts, with the aim of enticing more ad dollars to their titles. Brands vocally pledged to funnel more media spend towards Black-owned media, especially following the murder of George Floyd and subsequent protests. But…
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients. Those are two of many…
Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB’s NewFronts, plus how it spurs growth across platforms for its brands. The event comes during its Women’s National Basketball Association programming announced last week, The Buckets Five….
Hoping to bring its audience a more interactive experience with music and artists, Spotify has launched its own gaming interface on Roblox, Spotify Island. According to Spotify, it’s the first music streaming platform with a presence on Roblox. The island is meant to be an interactive place for fans and artists to connect, play and…
Digital media company Cond? Nast, the publisher of more than a dozen titles including The New Yorker, Vogue and Vanity Fair, saw its year-over-year digital advertising revenues rise 38% in 2021, according to people with knowledge of the matter. The company attributes much of its recent success to its investment in digital video. Given the…
G/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations. On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward…
TikTok and ATTN: renewed the content partnership they entered into last April, under which the media company that bridges entertainment with topical issues was handed the keys to the @TikTokForGood account. ATTN: has been responsible for all of the channel’s creative, production and strategy over the past year, and its efforts helped boost the follower…
Streaming platform Spotify released its Q1 2022 results and managed to exceed its performance goals–despite having to cut Russia’s access to the platform last month, where the market accounted for nearly 1.5 million subscriptions. The platform’s premium subscribers grew 15% year-on-year, adding 182 million subscribers in Q1–2 million more compared to Q4 2021. Founder and…
In response to high demand from its users, Google is extending categories for users to control what ads they do and don’t want to see. Now, people using YouTube or Google can go to their Google Account dashboard and lower the volume of ads in categories like pregnancy, dating, parenting and weight loss in Ad…
Study website Quizlet is taking the wrapper off its ad platform today, along with adding new ad formats, after building out its direct sales operation over the last two years. While Quizlet previously offered programmatic banner ads, the new formats are more designed to capture attention, appearing between flashcards, during the publisher’s study break function–and…
Like clockwork, every November our screens are flooded with Christmas ads. $2.5 billion is spent on holiday advertising in the U.S. alone, making Christmas and all its traditions a well-known household topic. Advertising has the power to bring that level of understanding and cultural awareness to something, even if you don’t celebrate it. So why…
A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host an upfront event called Culture Unleashed on April 20. At the event, Group Black executives discussed how marketers can reach audiences at scale and use buying power to create actionable change. Unleashing the power of…
Media company The Arena Group, which rebranded from Maven in September and owns or operates more than 40 titles including Sports Illustrated and TheStreet, has seen gains in both reach and revenue in the last year. The company attributes this growth to a series of internal investments and external purchases. The publisher finalized its most…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
