Apr 13

Meta Is Prioritizing Reels, but Advertisers Aren’t Biting

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Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…

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