IAB Europe is considering legal action having been fined $283,000 (250 thousand euros) by the Belgian Data Protection Authority after it was found that the Transparency and Consent Framework (TCF) it had developed failed to comply with GDPR measures. The TCF investigation followed a complaint from the Irish Council of Civil Liberties (ICCL) which claimed…
The New York Times announced during its Q4 and 2021 Year End earnings call Wednesday morning that, due in part to its January acquisition of The Athletic, the publisher has surpassed its internal goal of reaching 10 million subscriptions by 2025. The publisher shared a revised goal in light of its milestone: It will now…
Forbes announced Wednesday morning the debut of its new Premium Profiles product, a venture 18 months in the making that aims to translate the cachet of the Forbes brand into a new source of recurring revenue for the publisher. With Forbes Premium Profiles, the thousands of people, places and companies that make one of the…
One in seven people working in marketing are considering leaving their company due to its lack of diversity and inclusion, while the gender pay gap sits at around 13% across “all countries.” These were just two findings outlined by the World Federation of Advertisers (WFA) when it released its Diversity and Inclusion Census results at…
To kick off this year’s Black History Month, Ebony Magazine is printing a magazine issue for the first time in nearly three years. The issue celebrates women in fields like science, technology, engineering, and math, in partnership with OLAY’s STEM inclusion campaign, “Decode the Bias,” in an effort to nudge younger women of color towards…
Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times with the potential triple whammy threat of Brexit, Covid-19 and supply chain restrictions. In these times, marketing procurement teams need…
Gus Wenner, the son of Rolling Stone founder Jann S. Wenner, has been named chief executive officer of the 55-year-old media company, the latest move from the legacy publisher aimed at reorienting its business and brand to thrive in a new digital landscape. Wenner, now 31, first joined Rolling Stone in 2012, and he helped…
Google’s latest solution for audience targeting without third-party cookies might scale the regulatory hurdles that are coming. But in diluting targeting capabilities, it’s in danger of being less useful for marketers. In a deviation from bird-themed proposals, on Tuesday Google announced Topics, its latest version of federated learning of cohorts (FLoCs), based on feedback from…
BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products–the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. In her role, Summers will lead global…
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year traffic to Field & Stream rose 70% and 65% to Outdoor…
Bloomberg Media detailed a global multiyear renewal of its partnership with Twitter Wednesday. The pact covers all major media markets across Africa, the Asia-Pacific region, Europe, Latin America, the Middle East and North America. Bloomberg said the partnership will combine original reporting and analysis from its editorial team with data from Twitter, and new projects…
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as…
Media platform Teads has promoted Monique Pintarelli to lead its U.S. operations as chief revenue officer to take over from CEO, North America / Global President Jim Daily who has departed the business after more than eight years there, while its U.K. deputy managing director Ryan Cook has also left to join Criteo. Pintarelli, who…
Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960). In the age…
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new media companies and products, such as the forthcoming Axios Pro, soft…
Media and entertainment companies NBCUniversal (NBCU) and RTL Group have agreed an international partnership to deliver access to their TV and digital inventory. The agreement will run with RTL AdConnect, the international sales house of RTL Group, which provides advertisers with access to video inventory and claims to reach around 165 million potential consumers across…
The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….
I love digital. It’s shorthand for solutions. It’s a medium. But it’s also bigger than any channel. It’s tactical tools, part of UX, fluidity and feel. But it’s also powered culture. Digital has turned brands into memes. And put movies on streams. And your currency into the cloud. The reality is that digital is all…
When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. A recent post by the energy giant of heat-saving tips included cuddling a pet and eating porridge to…
Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based marketing. Internal research revealed the French spirits maker behind Kahl?a, Absolut and Jameson wasn’t generating a desired return on investment. A better way to boost sales, it concluded, was to broaden its reach and get…
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