2020 was a record year for home-cooking, and the Meredith title Allrecipes has the receipts to prove it. The food media publication uses sophisticated data analytics to track changes in how and for what its readers, whom it calls cooks, are shopping and preparing in their home kitchens. Now, with the pandemic slowly receding in…
The newest entrant in the chicken sandwich wars has given new meaning to the word “striptease.” To promote its new chicken sandwich, Carl’s Jr. will partner with Munchies, the food sub-brand of Vice, on its OnlyFans account that launched last week. Beginning June 17, Munchies will share salacious content promoting the hand-breaded chicken sandwich from…
Facebook teamed up with 14 leading publishers in Canada, which will participate in its News Innovation Test, a new initiative aimed at promoting a healthy news ecosystem, elevating authoritative journalism and delivering a valuable experience for news consumers on the social network. Participating publishers will be paid to enable Facebook to link to additional news…
Led by Axios, local is going national. The “smart brevity” news publisher announced Monday that it planned to expand the number of cities it serves as part of its Axios Local program from six to 14 by the end of the year. In its first four months, the Local program has racked up more than…
As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on…
Nike and British broadcaster Channel 4 have teamed up to create a short documentary about the life of a young Londoner who is using sports to conquer his fears. Focused on Tu’Shea, who grew up caring for his mother and suffers from a lack of confidence, the 22-minute film follows him as he is given…
The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The Better World Marketplace and Partner Directory, which was set up by media agency…
The German media conglomerate Axel Springer is reportedly in discussions to acquire Axios, The Information reported Friday morning, a move that could shore up gaps in the editorial offerings of both publishers. Axel Springer has taken steps to expand its reach in the U.S. in recent years, acquiring what was then Business Insider (now Insider)…
After two years of negotiating with management, the Ziff Davis Creators Guild announced Thursday that 97% of its members have voted to authorize a strike. The announcement comes as ZDCG returns to the bargaining table Thursday to negotiate compensation increases for guild members. The guild, which has around 70 members, represents the editorial staffs of…
Although the sharper edges of the Covid-19 pandemic are beginning to soften in the U.S., many of the changes it heralded in the world of ad selling will likely outlast it. Chief revenue officers from seven publishers–Bustle Digital Group, Cond? Nast, Decrypt, Quartz, Salon, Vox and The Washington Post–spoke with Adweek about what adjustments the…
Last June, the nonprofit organization Cityside launched The Oaklandside, then a seven-person newsroom, to cover hyper-local Oakland, Calif. news. Despite launching just a few months into the pandemic, the publication has since surpassed many of the internal benchmarks it set to measure success. The modest venture of launching a local newsroom caught the eye of…
Facebook said in March that it would add its Facebook News stand-alone tab and bookmark in Germany in May, and the social network made good on its word Tuesday. Facebook News began rolling out in Germany Tuesday with over 100 editorial brands, including Axel Springer and its Bild, Business Insider and Welt, as well as…
In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting–noodles, covered in spicy chili sauce, dangling from a silver fork. The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into…
The BBC is beginning to forge a strong track record when it comes to using animation to promote its footballing events. This time it’s the delayed Uefa Euro 2020 football championships, showcasing famous international players passing the time before taking to the grass. The “Our Wait is Over” ad, directed by Nicos Livesey from animation…
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening– and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWALondon and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing,…
The 2021 crypto craze has hit its first hiccup, according to recent data. After rising for the first three months of the year, the transaction volume of non-fungible tokens (NFTs) dropped in April, from $217 to $83 million, the first month-over-moth downturn of the year, according to industry analyst Dapp Radar. The number of traders…
Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets. The team will transition from an “RFP-based service” to a “proactive partner” for brands, said Will Cady who has…
Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub. The “Drama vs Reality” campaign was released on May 11 on…
To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing. Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S….
For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks. For others, the newsletter concept itself can be the experiment, a theory that Politico put into practice with its Transition Playbook product. The publisher introduced the limited-run newsletter on Oct….
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