Brand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties

Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company’s goal is to participate in the annual sports event–which has turned into an all-American holiday–like any other consumer packaged goods brand. While there’s no…

Top 10 Cannabis Marketing Campaigns of 2023

When there’s good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush–with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales–and a record 70% of the American public supports legalizing weed. Meantime, the federal Department of Health and Human Services…

The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…

Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays

Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that…

Vegas Dispensary Sets Up ‘Relief Fund’ for Locals Stressed by F1 Race

Residents of Las Vegas don’t mean to sound ungrateful, but some of their lives have been mightily disrupted in the run-up to the Heineken Silver Formula 1 Grand Prix, the brandstravaganza that’s expected to shower as much as $1.3 billion onto the local economy. Perhaps no group has suffered more than workers in and around…

Magnolia Bakery Makes First Foray Into Weed World With Edibles Collab

In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake. The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world….

Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign

Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use–which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide. While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still…

X (Twitter) Plans to Relax Rules for Cannabis Ads, Again

For the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies. Though details were scant, the sneak peek at the new policy came at the recent Benzinga Cannabis Capital Conference, with X’s sales and partnership executive Alexa Alianiello saying that feedback from the industry spurred…

Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify

Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…

Rejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody

As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative…

The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans

A trio of Woodstock-era stoners smoke the dankest, most magical strain on the planet, take a 50-year nap and Rip Van Winkle into current-day San Francisco. Along with adjusting to their new normal, post-Summer of Love, these dudes will need to restock. That’s where Weedmaps comes in, with the cannabis marketplace showing up as the…

Weed Edibles Brand Spoofs Big Pharma in SNL-Style Ad

Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews. Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by…

Boston THC Party: Cannabis Execs Protest High Taxes on Weed Industry

For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most famous tax protests in American history. This week–some 250 years later–senior leaders at multistate cannabis company…

These Are Rules to Live By for Weed Marketers Amid the Green Rush

It is premature to predict that a commercial for cannabis will show up in the Super Bowl–at least in the near future–but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad…

Weed in Your Feed: Twitter Expands Rules for Cannabis Ads, but Industry Reaction Is Mixed

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which…

420 Comes Early: Cannabis Brands Roll Out First Paid Ads on Twitter

A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk’s loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels…

New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

For anyone who’s ever heard that cannabis is a gateway drug, here’s a baby boomer couple willing to confirm those suspicions, but in a way that’s counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree…

The Top 10 Cannabis Marketing Moves of 2022

Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape? She’ll THC-you later”–made clear the kind of self-care product on sale. Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing…

Cann’s Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its…

Cannabis Edibles Move From Kids’ Table to Honored Guest as Holiday Sales Bust Records

Popular edibles brand Kiva Confections, in an “off the wall” experiment, launched a first-of-its-kind seasonal product back in 2019–a THC-spiked gravy to go with cannafans’ Thanksgiving turkeys. The savory sauce not only lit up social media and the national press–late night’s Stephen Colbert even did a segment–it sold out immediately. Granted, it was a limited…