Concerns over press censorship are in the spotlight again since Russia’s invasion of Ukraine, with the Russian government cracking down on media outlets and restricting citizens’ access to social platforms. Reporters Without Borders (RWB), an organization that advocates for press freedom, has come up with another clever way to combat online censorship by oppressive regimes,…
Investment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and…
British Newspaper the Daily Mail has paid “substantial damages” and issued an apology to Wunderman Thompson global creative director Jo Wallace following its coverage of a discrimination lawsuit brought against the business under its former title JWT. Last year, The Daily Mail (along with several other British news outlets) covered the lawsuit brought against JWT–which…
When the pandemic decimated cinema attendance, it took down cinema advertising too. Screenvision Entertainment Network, the company that sells movie theater space to advertisers, experienced the collateral damage. It happened right as the company was hitting its stride. Screenvision, which serves ad impressions to about 40% of the movie theaters in the country, organically doubled…
One year after launching a dedicated channel on the live-stream platform Twitch, Rolling Stone is seeing its efforts gain traction, proving the platform can serve as an on-ramp for younger audiences and the advertising budgets that chase them. Since March 2021, the Rolling Stone Twitch channel has reached 32 million total viewers, averaging about 2.6…
The World Federation of Advertisers (WFA) has issued comprehensive guidance for media buyers and sellers to ensure their ad dollars don’t support misinformation as Russia’s war on Ukraine continues to play out not just in the physical world, but the digital one too. In recent days, Russia has not only amped up its military offense…
Last year, publishers across the media industry saw their digital advertising revenues reach record-breaking heights, the result of a culmination of factors–some obvious, others more discrete–that had been years in the making. As in other sectors, the pandemic served as the primary catalyst for this transformation, fast-tracking years of innovation in a matter of months….
With social media users quickly showing how eager they are to share news and resources about the war in Ukraine, there is growing concern about the potential for misinformation to be spread widely in the process. Adding to this threat is the power of the Kremlin’s propaganda machine, which has been in full force since…
The merger of telecommunications companies Virgin Media and 02 will see the consolidation of its advertising account, with the respective incumbents Adam&EveDDB and VCCP set to enter a closed pitch for the business in the coming weeks. Virgin Media O2 is the new company that launched last June, combining two of the U.K.’s largest communications…
Last spring, the media and marketing world experienced a tipping point of sorts around the topic of supporting minority-owned and diverse-targeted media. There were high-profile pledges being publicized from marketers and agencies on an almost daily basis during the upfront season. However, it’s been thought-provoking to see the conversation cool off, especially in the current…
PureWow has entered the chat. The publisher, one of two editorial titles owned by GMG, announced the launch of its newest commerce initiative on Wednesday morning, a text-to-purchase software called wowtext. The platform, which PureWow developed in-house, allows participants to purchase products directly through text message, the latest in a series of efforts from publishers…
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video ad platform Teads, in the second iteration of its annual survey of nearly 450 publishing executives on their state of readiness for a cookieless internet. The analysis, which was shared exclusively with Adweek, will be…
The looming deprecation of the third-party cookie has created a market opportunity for savvy ad technologists–and Yahoo hopes to capitalize on it. The company, which operates both a demand-side and supply-side platform–as well as editorial titles like TechCrunch– announced the debut on Thursday of its identity solution for non-addressable audiences, called Next-Gen Solutions. Yahoo began…
Reader’s Digest publisher TMB, whose portfolio of more than 60 titles includes the brands like Taste of Home, grew revenue by 110% in 2021. Partly that’s thanks to its August acquisition of the user-generated content company Jukin Media. The publisher declined to share exact figures. Revenue growth comes during a period of planned expansion and…
The business-facing media, data and marketing services company IDG Comms announced on Tuesday the acquisition of its fourth marketing tech firm in 18 months, a platform called Selling Simplified. The publisher declined to share the financial specifics of the deal. IDG Comms operates a stable of more than 200 editorial titles, including publications like Computerworld,…
To support the Lebanese election taking place, daily newspaper AnNahar chose not to print one issue for the first time in its 88-year history, donating its paper and ink to print ballots instead. With the election scheduled for May 15, government officials have begun to highlight a lack of supplies which could have threatened Lebanon’s…
The Atlantic announced the launch of its newest flagship event on Tuesday, a two-and-a-half-day hybrid festival beginning May 1 in Half Moon Bay, California, called The Pursuit of Happiness. The event, tickets for which cost $700, will be the first in-person experience the publisher has hosted since early 2020 and the first at a higher…
Online sports gambling has exploded in the U.S. since its legalization in 2018, putting savvy publishers in a position to profit off the $52.7 billion fans wagered on professional athletics in 2021, per data firm Morning Consult. Several have generated millions in revenue by signing multiyear partnerships with gambling operators, and many of these arrangements…
Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she’s reading stories about Eugene O’Neill, TV dinners, book publishing and “getting older without getting old.” The nonagenarian is one of the stars of the…
Yahoo has promoted Elizabeth Herbst-Brady to lead its Global Revenue and Client Solutions and as part of that team, Josh Partridge has risen to the position of head of EMEA where he will be responsible for driving growth for the media company across each market. Herbst-Brady will oversee the unification of Yahoo’s global supply, demand…
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