Hasta La Creative!

The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.

Ben Richardson, an editor for Bloomberg News in China, is critical of the way the news agency handled an investigative article that explored the financial ties of the families of top Chinese leaders.

Schneider Electric joined forces with students at Miami University of Ohio to promote an electric-vehicle charging station and help those without electricity.

The modern assistant has an understanding of social media that time-stretched (and old school) magazine executives lack, and increasingly they are assuming responsibility for spreading the magazine’s message.

Paper Magazine’s editorial director has never been shy about being seen. Now he’s increasingly using Twitter and Instagram to be heard.

Is big actually better or is small beautiful? Small is at least funnier, in the hands of rivals of the soon-to-merge Omnicom and Publicis.

LinkedIn’s Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the site, its chief executive said.

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.

The popular social blogging site said that it would shut the multimedia news blog that it had created to report on its own community and dismiss a skeletal staff of three.