The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.
The Federal Trade Commission expressed hope that the winning proposals find their way to the marketplace soon, to provide relief to millions of American consumers.
Not everyone is impressed with Steve Coll, who will become the new dean at Columbia’s Graduate School of Journalism, but journalists now work in a future he thought a lot about.
Marketers are being drawn to digital realms like social media, in which agencies in New York — home to Silicon Alley as well as Madison Avenue — are increasingly proficient.
The last year for Matt Lauer, the once-popular host of the network’s “Today” show, is a lesson on how a combination of missteps can precipitate a star’s fall.
Google is bringing three new brands to its digital advertising initiative, an attempt to get marketers to think of technology as their best asset.
Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.
The San Francisco ad market is being influenced by the entrepreneurial spirit of nearby Silicon Valley, with agency employees going into business for themselves.
More television shows are being produced only for the Internet, circumventing existing distribution channels.
Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
The venerable British newspaper is hoping to increase American readership with an ad campaign exploring controversial topics through graphics.
A bill broadening protections for news publishers was approved by German lawmakers, but critics said the measure did not go far enough.
An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
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