Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
The data unit Epsilon has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. “Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem,” CEO Arthur Sadoun told investors in its Q3 earnings…
Omnicom’s reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe’s position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity’s data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is…
Omnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion–a 8.8% year-over-year increase–on Thanksgiving this year, according…
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to…
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future that would never happen. But for restaurant and entertainment company Dave & Buster’s, preparing for the end of cookies helped it understand how flawed third-party…
Years after the European Union and California enacted sweeping user data privacy protections to clamp down on covert sharing of people’s data, lots of websites are still tracking users who ask not to be tracked, several new studies have found. Conversations with more than half a dozen privacy experts and practitioners said this reality is…
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…
Two CEOs of major advertising holding companies are above average — at least in one sense. Public filings show Omnicom’s John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom’s 75,900 employees. Interpublic’s…
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped out of the race on July 21, a majority of Democratic delegates have endorsed Harris, making her the likely candidate to run against Republican former President…
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. A more…
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected. Wieser expects total advertising spend…
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,…
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group’s investment arm, Magna. Interpublic Group’s investment arm Magna expects total advertising spending will grow 9.2% to $369 billion–excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad…
When sell-side tech partners identify users in cookieless environments in ways that are unclear to the buy-side, campaign performance suffers, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it’s tricky to fully detect when ID…
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