May
21
A Federal Judge Ordered OpenAI to Stop Deleting Data. Here’s How That Could Impact Users’ Privacy
Posted in: UncategorizedThe New York Times is suing OpenAI for alleged copyright infringement.
Apr
28
Now Watching “Quantum Marketing with Raja Rajamannar”
Posted in: UncategorizedQuantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]
The post Now Watching “Quantum Marketing with Raja Rajamannar” appeared first on Adpulp.
Mar
14
Publicis Nabs Coca-Cola U.S. Media Business From WPP
Posted in: UncategorizedPublicis Groupe has snagged The Coca-Cola Company’s U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola…
Feb
28
NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
Posted in: UncategorizedThe National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
Feb
28
NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
Posted in: UncategorizedThe National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
Feb
13
Half of Americans Have Felt Stereotyped by Targeted Ads, Study Finds
Posted in: UncategorizedNearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some…
Feb
13
The Trade Desk Misses Revenue Target For the First Time Due to Company ‘Missteps’
Posted in: UncategorizedThe numbers: $741 million: Q4 revenue (compared with the DSP’s own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP’s…
Feb
08
Ad Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting Child Abuse Content
Posted in: UncategorizedAd buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…
Jan
23
Marketers Will Need to Double Down Against Divisiveness
Posted in: UncategorizedThe success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…
Jan
16
Strategies for Connecting With Consumers in a Fragmented Media Landscape
Posted in: UncategorizedThis post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared…
Jan
16
From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
Posted in: UncategorizedThis post was created in partnership with Fetch During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Robin Wheeler, chief revenue officer at Fetch, kicked off the event by highlighting…
Jan
10
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future
Posted in: UncategorizedGroupM chief executive officer Brian Lesser is in a “massive hurry” to advance the agency’s business. After re-helming the role in September, the CEO discussed his new role and priorities for the media agency giant with ADWEEK executive editor Alison Weissbrot at ADWEEK House during CES. The discussion was Lesser’s first public interview since joining…
Jan
09
The US Government Has Banned Information Platforms Long Before TikTok. It Didn’t Go Well.
Posted in: UncategorizedThe Justice Department’s effort to bar Americans from access to TikTok–a matter to be argued before the Supreme Court tomorrow–is possibly the most contentious first-amendment case of the social media age. But it’s not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar…
Jan
03
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Posted in: UncategorizedPrivate equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
Jan
02
Comscore Appoints Jackelyn Keller as CMO
Posted in: UncategorizedMeasurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
Dec
21
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
Posted in: UncategorizedThe data unit Epsilon has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. “Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem,” CEO Arthur Sadoun told investors in its Q3 earnings…
Dec
10
Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges
Posted in: UncategorizedOmnicom’s reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe’s position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity’s data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is…
Dec
09
‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis
Posted in: UncategorizedOmnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…
Dec
03
Early Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
Posted in: UncategorizedWith a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion–a 8.8% year-over-year increase–on Thanksgiving this year, according…
Nov
15
Brands Are Planning to Shake Up How They Pay Media Agencies
Posted in: UncategorizedOnly 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…
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