Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop

People in major cities worldwide including Paris, New York and Madrid might be startled to see fantastical creatures appear to pop out of giant billboards this week after Amazon’s Prime Video rolled out a series of out-of-home installations to promote its new Wheel of Time series. The billboards, developed in partnership with London-based agency Amplify,…

Amazon Advertising Unveils 8 New Tools and Features

At Amazon Advertising’s annual UnBoxed event on Oct. 26, the ecommerce giant announced a slew of new features and tools it said will enhance brands’ ability to tell their stories and improve customer relationships. Experts agree advertisers are likely to find the new features attractive, which will in turn help Amazon capture additional media spend–particularly…

Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle

Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said…

Amazon Wants to Replace Your Wallet With Your Hand. Eventually, You’ll Probably Let It

When fans arrived to see Australian DJ Alison Wonderland at Red Rocks Amphitheatre in Denver on Sept. 14, they encountered a new means of entry: their hands. The source? Amazon. In partnership with digital ticketing company AXS, the ecommerce platform installed “ticketing pedestals” that use a pay-by-palm technology called Amazon One at the 80-year-old venue….

Amazon Is Nixing Free Grocery Delivery at Whole Foods

Amazon Prime members will no longer get free delivery from Whole Foods starting next month. Top line That’s because Amazon is reportedly adding a $9.95 fee on each delivery order from the grocery chain starting Oct. 25. The move comes to offset the service’s operating costs, according to a Whole Foods spokesperson. Customers previously enjoyed…

How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon Prime and broadcaster Channel 4 agreed on a last-minute deal to ensure fans could watch the final live. Prior to her victory, 18-year-old…

Amazon Fire TV Adds TikTok Functionality in the US

Amazon is bringing TikTok to the Fire TV platform in the United States and Canada for the first time as it debuts a new Amazon-built TV set. The ecommerce giant is adding support for the TikTok app to all Fire devices after successful rollouts in the U.K., Germany and France. And while Amazon has previously…

The David and Goliath Race to Expand Contactless Payments

While buy now, pay later and social commerce have dominated retail headlines lately, two more recent announcements demonstrate contactless payments remain a retail priority. Just three months after bringing its cashierless technology to a Fresh grocery store in Bellevue, Washington, Amazon announced plans to expand the contactless payment option to its Whole Foods chain. At…

Amazon Partners With Affirm on New Buy Now, Pay Later Option

Amazon shoppers will soon be able to delay payments on big-ticket items through a new deal the ecommerce giant has signed with buy now, pay later provider Affirm. The partnership will give Amazon customers the option of spreading payments for certain purchases of $50 or more into monthly installments with no late fees or hidden…

Amazon Takes ‘Baby Step’ Toward Accountability for Defective Products

Amazon’s third-party marketplace has helped transform the ecommerce platform into the single-largest source of online goods for American consumers. But that transformational growth has come at a cost. On one end of the spectrum, shoppers have more than 500 million products to choose from, which is far more than any physical retailer could ever stock….

Amazon Learned a Hard Lesson for Underestimating Employees

Amazon has been busy. Between transitioning to a new CEO and engaging in a corporate space race, the business giant also found time to reflect on its corporate values and what it stands for in the world. After unveiling a series of new principles, Amazon wants to “strive to be earth’s best employer” by creating…

While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption

The world’s largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a lifeline to many around the world when physical shopping was not possible and its entertainment platform was in higher demand than ever as people were forced to stay home. As a result, Amazon has remained…

Amazon Taps Cleopatra and Rapunzel to Convince Us That ‘Prime Changes Everything’

In Amazon’s latest stroke of compassion, it has gifted subscriptions to the royals who evidently needed them most: a princess confined to a tiny tower and an ancient Egyptian queen. Top line The campaign was created by Amazon’s in-house creative team, as well as UK agency Joint London and advertising company Hungry Man. With an…

Amazon Is Testing Customer Interest in Designer Echo Dots

Amazon’s Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for…

As Jeff Bezos Steps Down as Amazon CEO, These Four Industries Will Bear His Mark Forever

It seems fitting that notorious workaholic Jeff Bezos’ last day as CEO of Amazon falls on a federal holiday. Bezos said he chose the day for “sentimental” reasons. Amazon was incorporated exactly 27 years ago today, July 5, 1994. Bezos and Amazon have changed in countless ways since the early days, as the viral “I…

British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices

Britain’s Competition and Markets Authority (CMA) launched a formal investigation into fake reviews carried by Amazon and Google to determine if laws have been broken by “insufficient” action being taken to protect online consumers. The manipulation of reviews can have the ability to impact businesses’ star ratings and raise their prominence in terms of display…

Can Retailers Keep Up With the Prime Day Juggernaut?

Amazon’s seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That’s according to data from Adobe’s Digital Economy Index. It also puts Prime Day 2021 in the pantheon of marquis shopping dates like…

On Prime Day, Here’s How Retailers Are Best Reaching Consumers

Prime Day 2021 has made a triumphant return to the summer and is once again proving why Christmas in July sales used to be popular. Shoppers are spending–and not just with Amazon–even though better discounts await later in the year. Here are the main takeaways for the first 24 hours of the annual sales event….

Prime Day Boosts Ad Spend on Other Retail Media Networks

Six years after the first Prime Day, Amazon’s annual summer sale spurs brand marketers to spend more on the platform to get in front of shoppers looking for deals, but its influence is growing. In addition to driving copycat sales, Prime Day is also now impacting ad spend on other retail media networks. Amazon, the…

Forgot How to Make Small Talk? Alexa Can Help

After a year without social engagements, Americans may understandably be a little rusty when it comes to small talk. That’s why Amazon has armed its voice assistant Alexa with tips “for having more engaging conversations with confidence” from Akash Karia, author of Small Talk Hacks. To start a conversation, Prime members with Alexa-enabled devices may…