Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads

If these teasers are anything to go by, Amazon is relying on a familiar playbook for its return to the Super Bowl: uniting celebrities with its digital assistant, Alexa. In the videos released Friday, comedian Ellen DeGeneres and her wife, actress Portia de Rossi, use their Echo Show device to duel over the temperature inside…

Amazon is Reportedly Developing a Hand-Scanning Payment Option

Amazon is reportedly developing checkout terminals that will allow shoppers to pay by scanning the palms of their hands. That’s according to the Wall Street Journal, which cited people familiar with the matter. Amazon did not respond to a request for comment. The WSJ said Amazon is targeting the terminals, which link credit and debit…

Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce

While the history of voice recognition technology dates back to IBM in 1961, the modern era of voice didn’t start for another 50 years when IBM Watson won Jeopardy! and Apple debuted Siri. But even that marquee year, 2011, was almost a decade ago now. Nevertheless, Patrick Gauthier, vice president of Amazon Pay and a…

Retailer Media Networks Are Coming, but Where Are They Coming From?

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only found additional revenue for other projects that may or may not…

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere–and early partners concede the program is kind of a mess–agencies say they’re committed and brands are chomping at the bit. Early results from some beta API partners, which…

Shaquille O’Neal Likes Ring Doorbells So Much He Has One for His Treehouse

LAS VEGAS–With a resume that boasts four NBA championship titles, three finals MVPs and 15 All-Star appearances, one would think Shaquille O’Neal might take it easy in retirement. But the self-proclaimed Superman’s portfolio has only grown, as he’s currently the Chief Fun Officer for Carnival Cruise Line, a spokesman for Papa John’s (he also sits…

Voice-Enabled Gas Pumps Are Coming to Exxon and Mobil Stations

Amazon’s digital assistant won’t pump gas for you, but thanks to a collaboration between ExxonMobil and fintech company Fiserv, Alexa will soon help you pay for gas without pulling out a credit or a debit card. The technology, which will be on display at CES 2020 this week, will be available “later this year” at…

Amazon India Gets a Major Retail Boost From Future Group

Future Retail, the retail arm of Mumbai-based conglomerate Future Group, announced a “long-term” partnership with Amazon India to bring the retailer to the popular Amazon.in site, focusing on grocery, general merchandise and fashion. As a result of the deal, Amazon.in will become the authorized online sales channel for Future Retail stores, which include banners like…

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the…

Amazon’s 5 Biggest Flubs of 2019

Amazon has certainly had a lot of hits in its 25-year history, from its $14-billion acquisition of grocery chain Whole Foods to its growing advertising business and award-winning TV and film distribution arm Amazon Studios. Click here to read more. In addition to Amazon’s willingness to take big swings, what truly sets it apart from…

What Amazon Advertising Will Look Like in 2020

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights. Amazon got a late start…

5 Ways Amazon Changed Shopping in the 2010s

If it wasn’t for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read more. But, since…

Tech Giants Are Working Together to Get All Your Smart Home Devices to Talk

Tech devices have been in the top five most purchased gifts for the past two years, according to a Google/Ipsos survey. Those tech gifts may live in an interconnected “smart home” system–devices that work in tune with Amazon’s Alexa, Apple’s Siri, Google’s Assistant or other, similar, personal tech tools. Device communication embodies the main problem…

Amazon Advertising, Explained

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago–when advertisers spent nearly $5 billion–as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon’s advertising ecosystem is itself becoming more competitive…

Amazon Tells Sellers They Can’t Use FedEx Ground

Amazon has forbidden its third-party sellers from using FedEx ground delivery for Prime shipments starting this week, FedEx confirmed. That’s according to the Wall Street Journal, which cited an email sent to merchants noting “a decline in performance heading into the final stretch of the holiday shopping season.” Jonathan Weber, a third-party seller focused on…

Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

Amazon Prime Video consistently gets creative with its experiential marketing campaigns for The Marvelous Mrs. Maisel. For Season 1 of the period comedy series, the streaming service revived Jewish delicatessen Carnegie Deli in New York. For Season 2, the brand hosted Maisel Day, rolling back pricing to 1959 at 40 retailers in Los Angeles. To…

Amazon Says Trump ‘Screwed’ It Out of $10 Billion JEDI Contract

Lawyers for Amazon’s cloud computing arm, Amazon Web Services, filed a 103-page document in U.S. federal claims court to protest the U.S. Department of Defense awarding its $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. Citing intervention by President Donald Trump and his personal vendetta against Amazon and its founder, Jeff Bezos, the…

The NFL Teams Up With Amazon to Prevent Player Injuries

The NFL isn’t known for being easy on players’ bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The NFL will work with Amazon’s cloud computing unit to develop…

Here’s What Amazon Prime Members Loved Most in 2019

What were Amazon’s more than 100 million Prime members doing with their ever-faster shipping and ad-free streaming this year? The Best of Prime 2019 list is out with all the details. The report remains slim on specifics like, say, an updated membership figure (it was last reported in April 2018), beyond noting that it added…

FTC’s Amazon Investigation Reportedly Widens to Include Amazon Web Services

The Federal Trade Commission is reportedly expanding its investigation into Amazon to include its cloud computing business, Amazon Web Services. That’s according to Bloomberg, which cited people familiar with the matter. Amazon declined Adweek’s request for comment. A spokesperson for the FTC said the agency does not “comment on or confirm the existence of investigations.”…