In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale” under the law, where CCPA doesn’t define…
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children’s Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple’s App Store and Google Play share people’s GPS signals or IP addresses with…
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that “the mapping of sites to topics will not always be accurate” and the “training data is imperfect” since it’s created by…
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…
This is a story of love and data and branding. Don’t worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman. According to the author, there are five languages we use to express and, perhaps…
Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read…
The Australian Department of Home Affairs is considering tightening its privacy laws over data harvesting concerns on TikTok. The move comes after the U.K. government closed its official TikTok account earlier this week, citing data access concerns by the Communist Party of China. The current Australian privacy law–called the Privacy Act–is under review as to…
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should…
The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U.S. The lawsuit–now admitted by the General Court of the European Union (EGC)–alleges the use of Amazon Web Services, the use of Facebook login on a Commission…
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting…
The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert…
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people’s data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta’s services like Facebook and Instagram shut…
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…
When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data…
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni and Horizon Media’s blu. Like all of the large holding companies,…
Google is cracking down on app publishers’ use of the Query_All_Packages API, which lets developers see all the apps on someone’s phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they’re using it…
When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack, but “leaves it to the…
The self-regulatory body for digital advertising Network Advertising Initiative (NAI) announced a new standard to limit the collection, use and transfer of precise location data from sensitive places. That includes location data signals tied to religion, health care services, military bases, LGBTQ+-friendly spaces and spaces occupied by children under 16. Committing to these voluntary standards,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
