You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made…
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it’s turning to touch. The brand is debuting a haptic logo, a distinctive series of vibrations that customers will “feel” via their phone when shopping online or using a payment…
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn’t know about winning gold, and generally get worked up at a perfect Simone Biles floor routine. It wasn’t long ago (circa 2010s) when the Olympics meant catching the games at…
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. “Poverty, hunger and homelessness” is the most important issue for people worldwide according to Revolt’s annual index ranking of the 50 issues that matter most…
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached–as a mere transaction after all the creative…
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying “as the U.S. Consumer goes, so goes the economy” conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young…
Maintaining a healthy diet can be a challenge, especially when you’re on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. As the founder of Tejari, Roma Patel embarked on a quest to find nutrient-rich, tasty and convenient food options that did not include…
Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…
After more than 65 years, British not-for-profit organization Which? has come to describe itself as “the consumer champion.” The platform focuses on researching and reporting consumer issues, offering product tests, reviews and expert recommendations from a place of independence. With a monthly average of 9 million visitors a month to its site (based on the…
In the spirit of gift giving this Mother’s Day, here’s a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: “Mother’s Day is being desecrated. The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket…
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. In…
When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan recounts his career at PepsiCo and how it’s kept his attention. He speaks…
In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup. Allen is an entrepreneurial…
On this week’s episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Kodali shares her thoughts on how consumers are spending despite inflation, the post-pandemic commerce landscape and how habits will change over the next year….
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts–literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now…
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. “We just became an extension of what they were doing as brand marketers,” said Kristi VandenBosch, president of Oliver US….
Any traveler in an airport expects to experience three things wherever in the world they happen to be: unwanted delays, long walks down endless corridors and Toblerone in the gift shops. But during the pandemic, when the whole world was stuck at home, airports became ghost towns resulting in their overpriced shops being forced to…
Creating engaging and interactive programming across the fan experience is crucial for today’s mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC’s Sunday Night Football, during Adweek’s Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look…
Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the…
For over 47 years, Mitre 10, a retailer of hardware products, builders’ supplies and DIY essentials, has been catering to New Zealanders who, after being stuck at home for a prolonged period, dreamt of making home improvements perhaps beyond their capabilities. This realization meant that it was time for the brand to implement change to…
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