Why Sheba Is Regrowing Its Own Coral Reef

To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029. The global purpose-led “Hope Grows” campaign features satellite images of Hope Reef, featuring the letters H-O-P-E spelled out using regrown coral to showcase the potential for positive…

Walgreens Now Offers Same-Day Delivery

Walgreens is rewarding impatient customers by offering same-day delivery for its more than 24,000 retail products, the pharmacy giant announced today. Under its new delivery scheme, the company plans to deliver goods in under two hours. “As the country gets ready to emerge from the pandemic, Walgreens continues its focus on enhancing our customer experience…

Living Resistance

The battle has just begun.

by
Hakim Bey

From Adbusters #98: American Autumn

Living Resistance: The battle has just begun

CARLOS VERA/REUTERS

The rat-bastard Capitalist scum who are telling you to “reach out and touch someone” with a telephone or “be there!” (where? Alone in front of a goddam television??) — these lovecrafty suckers are trying to turn you into a scrunched-up blood-drained pathetic crippled little cog in the death-machine of the human soul (and lets not have any theological quibbles about what we mean by “soul”!).

Fight them by meeting with friends, not to consume or produce, but to enjoy friendship and you will have triumphed (at least for a moment) over the most pernicious conspiracy in EuroAmerican society today — the conspiracy to turn you into a living corpse galvanized by prosthesis and the terror of scarcity …

… to turn you into a spook haunting your own brain.

This article is available in: English and French

Yazoo Builds New Ad Campaign

Yazoo

Flavoured milk has been slowly gaining attention in the UK and to make sure that they are properly penetrated, UK’s leading milkshake brand, Yazoo is set to unveil a new advertising campaign to help build better brand awareness for flavoured milk goods today.

Just like any company that sees a great potential for growth in the market, the best way is to turn to advertising practices to help build on this opportunity. Rarely will you be able to come up with a great product that will surely bring in more customers and sales and with the proper ad placement and market penetration, rest assured that Yazoo will surely jump ahead as far as flavoured milk for the consumer is concerned.

“This new advertising campaign is part of our on-going objective to grow the flavoured milk category and support retailers. A large proportion of the sites have been selected to ensure that we reach people at the point of purchase, keeping Yazoo front of mind.”

The flavoured milk category is one of the key drivers of growth in the soft drinks market.

(Source) Talking Retail

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