Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane

Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]

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Dodge Flexes Its Muscle Cars On Social

Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the […]

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Nine Founders Rock BMW’s Hot Seat

Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from […]

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Used Mini Blowout In Sausalito: Act Now While Supplies Last

Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. According to Campaign, agency CEO , Gret Stern said: There […]

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Consciousness Comes To Carvertising

European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they’re $45,000 sleds that you can ride to freedom. Volvo’s agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it […]

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Volvo USA Is A Believer In The Sanctity of Marriage

I’ve been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his bellybutton… Okay, then what? Who are all these people? When and where was the wedding? Where’s the bride? I know. Lots of unanswered questions, […]

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Subaru of America: A Living Case Study In Micro-Targeting

How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare […]

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Avicii Helps Orchestrate “A New Beginning” For Volvo

Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […]

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Americans Taken For A Ride By Chrysler And W+K

The Kings and Queens of America are the ones who reach out and take what’s there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you’re man or woman enough to drive […]

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Driving A Giant GMC Truck Is Like “Painting The Corners”

Baseball season is almost here. And people forget. GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal. The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team’s World […]

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Honda Wants To Push You To Read Real Fast

I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn’t train my eye to skim. Then one day the teacher asks, “by chance are you a writer?” Writers can’t speed read, she told me. They care too much about […]

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Mark Ronson Rides In A Hyundai To Find New Musical Talent

Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]

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To Drive Chevy, Larkin Sandgroper Migrates To Detroit

I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […]

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Lexus Offers Animated GIFs to PopKey Community

PopKey is a smart phone keyboard application where you can find, send and store animated GIFs via text. Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey to inspire and motivate people who would play with such things to drive a Lexus. Puppies and kids. This is advertising today, yesterday […]

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You Rule, G.I. Joe

RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that […]

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Having Trouble Keeping Up with the Garcias? Buy a Buick!

If you watch TV at all, you’re going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying… Having trouble keeping up with the Garcias? Buy a Buick! It’s your duty as a good husband to bring home the bacon in a Buick Enclave. This look into the modern […]

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Does Your Print Campaign Maneuver Like A Ford?

If you want to sell, show, don’t tell. Credit: BBR Saatchi & Saatchi Israel

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Chevy Drives To New Places, 100-Year Old Dodge Spins Out

It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […]

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Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One)

“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]

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Ride The Big Benzos To Rainmaking Glory, Says @MBUSA

When you have a big pitch ahead, how you arrive at the meeting determines, in part, your ability to perform at peak condition.

Are you harried from a long flight?

Was your night in the Holiday Inn Express less than billed?

Does your rental car smell of tobacco or worse?

Here’s a better idea, buy or lease a Mercedes-Benz GL63 AMG and arrive with the cool confidence you need to land a big fish:

The vehicle sells for $118,160. So, failure to land the big fish in not an option.

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