May 28

Subaru of America: A Living Case Study In Micro-Targeting

Posted in: Uncategorized

How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare […]

The post Subaru of America: A Living Case Study In Micro-Targeting appeared first on AdPulp.

Related posts:

  1. 60 Minute Brand Strategist Goes Deep Into Branding With Style I’ve long ago stopped paying much attention to people who...
  2. The Scoundrel’s Dilemma: When and How to Evoke Patriotism in Advertising The great English writer Samuel Johnson once declared that, “Patriotism...
  3. Chevy Drives To New Places, 100-Year Old Dodge Spins Out It’s World Series time and the Detroit Tigers are not...
  4. Avicii Helps Orchestrate “A New Beginning” For Volvo Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial...
Tags: , , ,
No Responses to “Subaru of America: A Living Case Study In Micro-Targeting”

Post a Comment