Pennzoil—if it’s good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it’s probably good enough for commuting to work in your late-model sedan.
Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get sick.
That’s the rough premise of a 22-minute (!) ad from dairy conglomerate Valio.
To illustrate the effectiveness of its product, the marketer hired travel television host Ian Wright, known for his willingness to eat just about anything, to bounce around the globe with a germ-measuring meter.
Along the way, he slides his tongue across the filthiest surfaces he can find while maintaining a steady Gefilus diet to boost his body’s internal defenses.
Comedians Bobby Lee and Jane Lynch won’t be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti … because they’ll be too busy making love and eating sushi off each other on their own holiday getaway.
When my son was about 5, and was asked what he thought I did for work, he replied: “Pushing letters.” That was pretty painfully accurate—and describes so many modern middle-class jobs, where working with your hands is a thing of the past.
Jung von Matt/Limmat taps into the nostalgia for good, honest work in these amusing ads for OBI, Switzerland’s biggest do-it-yourself store.
The White House doesn’t publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that worked on refresh ideas for the famous mark several years ago.
Everyone has a blind spot while they’re driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly address this by demonstrating a different kind of blind spot—the one on your retina.
Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner.
Her story is the basis of a new campaign, #FreeToWalk, from the Allstate Foundation and ad agency Leo Burnett, with a stark and chilling video as its centerpiece.
Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn’t have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.
No animals were harmed in the making of this ad. Well, maybe the polar bear ate a fish, but that’s about it.
Ron Foth Advertising stages an epic rap battle between carnivores and herbivores for the Columbus Zoo and Aquarium. Thankfully, the animals don’t bust any rhymes or moves—but dozens of zoo staffers do, in a throwdown that gets pretty intense.
Keira Knightley might seem dainty, but she has no problem dropping an F-bomb when the occasion calls for it—like when chastising the young British citizens who plan to skip the country’s upcoming referendum on European Union membership.
With sexual transmitted diseade rates ascendant in Alberta, Canafa, how can a provincial health department reach young people who clearly aren’t practicing safe sex?
The answer, it turns out, is an ad campaign by the Trigger agency that combines disquieting frankness with cringe-inducing, Tom Wolfe-esque use of modern sex slang.
Here’s a fun little promo for the Miami Ad School’s Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes more painfully obvious.
Forget about next week’s Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain.
These 75 seconds of epic kitty cuteness take place in an incredibly detailed miniature version of a Netto store and feature clones of Maru, Keyboard Cat and other stars of famous feline memes. Is the No No No Cat among them? Yes yes yes!
Climate change isn’t your problem—it’s your children’s problem. At least, it will be if the world’s current crop of adults fail to act.
A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming:
Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency’s first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes.
Branded prank videos are still hanging around, as we saw earlier this week with Publicis’ great Heineken stunt from Brazil. And here’s a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.
Is Todd Gurley actually vegetarian?
You have to wonder after watching this Carl’s Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it’s blatantly obvious that the burger isn’t real—it’s a digitally inserted photo that isn’t fooling anyone.
In partnership with Norman Walsh, a British sports shoe brand, McCann London has created the Herbrand Seven-Eleven, a pair of sneakers inspired by the agency’s own art-deco-style building at 7-11 Herbrand Street.
The limited-edition shoes, manufactured by hand in Norman Walsh’s factory in Bolton—where the brand’s been based since 1961—bear the distinctive white and green colors of the McCann building. They went live Wednesday at an agency exhibit celebrating Norman Walsh’s history.
What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party … without your girlfriend?
About one in six Romanian women get cancer each year. Understandably, depression can run high among those who lose their hair during treatment. As one survivor puts it in the video below, “All of a sudden, you’re not you. You have a label: cancer.”
For most Romanians, wigs are prohibitively expensive, and there are no government subsidies to help. So, cancer charity Funda?ia Rena?terea and McCann Bucharest developed a novel campaign to convince women to cut their hair and donate it for wig production.
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