Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jun 16

This Do-It-Yourself Store's Ads Scoff at Those of Us Who No Longer Work With Our Hands

Posted in: Uncategorized

When my son was about 5, and was asked what he thought I did for work, he replied: “Pushing letters.” That was pretty painfully accurate—and describes so many modern middle-class jobs, where working with your hands is a thing of the past.

Jung von Matt/Limmat taps into the nostalgia for good, honest work in these amusing ads for OBI, Switzerland’s biggest do-it-yourself store.

Mar 04

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Posted in: Uncategorized

Here's some more great out-of-home work.

German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.

Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.

Credits for the OBI work below.

CREDITS
Client: OBI
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen
Creative Directors: Felix Fenz, Alexander Norvilas
Art Directors: Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creative Team: Michael Wilde, Max Pilwat