With sexual transmitted diseade rates ascendant in Alberta, Canafa, how can a provincial health department reach young people who clearly aren’t practicing safe sex?
The answer, it turns out, is an ad campaign by the Trigger agency that combines disquieting frankness with cringe-inducing, Tom Wolfe-esque use of modern sex slang.
Hollywood não aprendeu ainda que não deve mexer em coisas sagradas da nossa infância, e resolveu refilmar “Karate Kid”. Se eu fosse você, boicotava essa heresia.
Mas a indústria do marketing precisa girar, e a Sony Pictures lançou um aplicativo para iPhone e iPad com técnicas para lhe tornar um perfeito karateca, ou quase isso.
Tem até versão em português do app, e você pode fazer o download aqui. A produção é da Trigger.
Post originalmente publicado no Brainstorm #9
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The baby giraffe is here.
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007
The baby tiger is here.
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007
The baby elephant is here.
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007
Kids shouldn’t have adult hair.
Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang
Published: March 2008
Kids shouldn’t have adult hair.
Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang
Published: March 2008
Kids shouldn’t have adult hair.
Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang
Published: March 2008
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun, Todd Blevins
Copywriter: David Delibato
Photographer: Jean Perron
Published: April 2008
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun, Todd Blevins
Copywriter: David Delibato
Photographer: Jean Perron
Published: April 2008
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun, Todd Blevins
Copywriter: David Delibato
Photographer: Jean Perron
Published: April 2008
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
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