Kids get bored in the backseat. But instead of suffering through an often fight-inducing game of “Slug Bug,” or anesthetizing them with a tablet movie, what if you could teach them how to make you a better driver?
We can tell you’re into that.
About one in six Romanian women get cancer each year. Understandably, depression can run high among those who lose their hair during treatment. As one survivor puts it in the video below, “All of a sudden, you’re not you. You have a label: cancer.”
For most Romanians, wigs are prohibitively expensive, and there are no government subsidies to help. So, cancer charity Funda?ia Rena?terea and McCann Bucharest developed a novel campaign to convince women to cut their hair and donate it for wig production.
Here is the translation.
Summer.
You go on Facebook and everybody’s on holiday. Every-bo-dy.
Whatever, at KFC you have fun in the city like you’re on holiday.
Go, order, and you’re already wherever you want.
Spain? Take a photo and let’s also go to Greece.
You also caught the sunset.
Another snap in the boat and that’s it.
Perfect.
Now upload it on social media and wait for the envy.
With Holiday flavors from KFC you’re in Spain, Italy and Greece.
To sell tickets to its first-time event, the Transylvania-based Untold Music Festival is working the Dracula angle. In partnership with Romania’s National Blood Transfusion Institute, it has launched “Pay with Blood,” a campaign that lets you buy a day pass with plasma.
“We were talking about how to incorporate Dracula into our festival, and after seeing the numbers and how behind Romania was in blood donations, we had this idea,” Untold PR manager Stefana Giurgiu told the Guardian.
About 1.7 percent of the Romanian population are active blood donors, lower than anywhere else in the EU. (Vampire mythology probably doesn’t help.) And to justify its existence, the Untold Festival needs hundreds of thousands of attendees to fill both its paid and free venues.
Assuming you’ve got time to spare and blood to give, Untold takes place from July 30 to Aug. 2 in Cluj-Napoca, Romania. Through this Friday, people who give blood at centers in Bucharest and Cluj will get one-day tickets; those who register to give blood online will get 30 percent off.
By noon on the campaign’s first day, 45 people—many first-time donors—registered and gave blood. That doesn’t sound like a lot, but Giurgiu adds, “My phone hasn’t stopped ringing since we announced the campaign.” (Hopefully those are donors, not rubbernecking journalists.)
While the Transylvania connection gives Untold’s campaign special credence, this isn’t the first time blood has been used to draw eyes elsewhere. In partnership with the American Red Cross, the Saw movie franchise launched “Give ‘Til It Hurts,” a Halloween blood drive that ran for six consecutive years, yielding nearly 119,452 pints of blood in all. Creative featured the nurses from the films.
In 2006, Lionsgate produced 1,000 limited-edition posters for Saw III splattered with the blood of Tobin Bell, the actor who plays Jigsaw, for the benefit of the American Red Cross.
Dracula, wherever he is now, is slow-clapping—unless he’s seen the creative above, because that probably just confused him. Do vampires have blood to give? Actually, hold that thought.
When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood. ” UNTOLD has some big headliners like Avicii, Armin Van Buren and David Guetta. It’s also in Transylvania– Dracula country. Taking place in Cluj Napoca, between July 30 and August 2nd.
This won gold in Media, Arts & Entertainment, silverin Use of Screens, plus a bronze in Public Health & Safety & Public Awareness Messages in Cannes Lions 2015.
Then at the 2014 presidential elections, one candidate promised to deliver a change: “I want to bring all Romanians back home”, he said. And the massive voting presence of Romanians working abroad proved that they still care about their homeland. So ROM, the most Romanian of all Romanian brands, decided to help people along. In order to deliver jobs to Romanians who were abroad, ROM brand partnered up with recruitment agencies and recruitment announcements have been published in newspapers in the countries where most Romanian are living and working.
Then ROM invited Romanians to go on the dedicated website (http://www.intoarceteromane.ro) and create customized, tear-jerking videos for their relatives working abroad. Every film represented an invitation to get in touch with our job consultants.
With only a non-TV media investment, ROM managed to reach 1 million people during peak season, local media picked-up the story and started to cover the recruitment process with daily news and the CVs started pilling up. The initiative became so popular that the Labor Minister joined the cause. Life is like a bar of chocolates sometimes; pretty sweet.
Bucharest is many things. But one thing it is certainly not is Budapest. That's because Bucharest is the capital of Romania, and Budapest is the capital of neighboring Hungary. You could easily confuse them, of course, which is why Romanian candy bar ROM is out to end the confusion once and for all—with a new ad campaign from McCann Bucharest and MRM Romania.
As illustrated in the video below, it was all Michael Jackson's fault. In 1990, he started the trend by shouting "Hello, Budapest!" at his concert in Bucharest. In 1995, Iron Maiden did the same thing. They were followed by Morcheeba, Lenny Kravitz, Metallica, Ozzy Osbourne, Whitesnake and others. The problem reached comic proportions in 2012, when when 400 Athletic Bilbao fans missed the Europa League final after mistakenly flying to Budapest instead of Bucharest.
Bucharest didn't get mad, but now it wants to get even. Billboards have gone up in both cities, reminding everyone of which is which. A browser add-on adds the words "Not Budapest" next to every instance of "Bucharest." And fans on the ROM website are encouraged to share their Bucharest/Budapest stories and tag them #BucharestNotBudapest.
"It's a confusion that upsets us all, and if there is a brand that can take legitimate action towards this error, that brand is definitely ROM, because it's Romanian, authentic, daring and because it has BUCHAREST written on it," says client marketing manager Gabriela Munteanu. (You may remember ROM from the 2011 Cannes Lions festival, when it won two Grand Prix for a campaign that pretended to Americanize the candy bar, much to the horror of its fans.)
We will have an early indication of whether the Bucharest/Budapest campaign is working, as Iron Maiden returns to Bucharest on Wednesday as part of their current world tour.
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Removes dried-in stains.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Via: Elmaaltshift
Removes dried-in stains.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Via: Elmaaltshift
Removes dried-in stains.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Via: Elmaaltshift
Removes dried-in stains.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Via: Elmaaltshift
Reach the unreachable. New liquid filled Orbit Clean.
Advertising Agency: Graffiti BBDO, Romania
Creative Director: Ema Prisca
Art Director: Cosmin Simionescu
Copywriter: Dan Stanescu
Illustrator: Kati
Client Service: Raluca Simion
Published: May 2008
The power of one drop.
Advertising Agency: Grey Bucharest, Romania
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Mihai Tenovici
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc
Other additional credits: Roxana Matasel
Released: April 2008
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