Branded prank videos are still hanging around, as we saw earlier this week with Publicis’ great Heineken stunt from Brazil. And here’s a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.
A few weeks ago, we were super excited to hear news of a real working hoverboard. And now that we’ve tackled Back to the Future, Electrolux has its sights set on the Jetsons.
The Electrolux Design Lab has whittled down 1,700 entries from 27 countries to six finalists in its tech design contest for students. The theme of the competition is to prototype healthy living solutions for the future—specifically, culinary enjoyment, fabric care and air purification.
“For this year’s global design competition, we asked students to submit concepts based on our theme ‘Creating Healthy Homes,’ ” says Lars Erikson, head of group design at Electrolux. “The finalists’ concepts are truly innovative and offer new ideas on how we might be living our lives in the future, whether it’s eating healthier or being more sustainable.”
The winner will be announced next week. And while there’s no guarantee these products will ever hit the shelves of your local Best Buy, it’s definitely a step in the right direction.
1. Set to Mimic
Your kids will eat that cauliflower now—because it tastes like potato chips! If this thing ever exists, I’ll be putting some grass and dirt on the plate, and saying “STEAK!”
2. Future Hunter-Gatherer
In the future, you can hunt fish with a lightsaber, and a man will deliver one to your door in plastic wrap!
3. Pure Towel
Here’s the one I could actually imagine being sold at Bed Bath & Beyond.
4. urbanCONE
In the future, the air will be cleaner. But it will also be full of drones and these weird things.
5. PETE
“Here you go, honey, I drank a two-liter of Coke Zero and turned the empty bottle into this dress. Let’s go. We’re late.”
6. Lotus
This “seed of fresh air” would be particularly handy if you have flatulent roommates or partners.
Dragan Trenchevski, an industrial designer from Macedonia with maybe the coolest name ever given to a person, has come up with a prototype for an Electrolux Mobile Kitchen, which is basically a laptop with a hotplate built into it—so you can easily cook while looking at recipes online.
Well, it’s a bit more upscale than that. The Mobile Kitchen is a touch-screen laptop that includes a four-tier induction cooktop, a cutting board, and, one would imagine, a friendly reminder to wash/wipe off your hands before touching the screen. It’s just a poop sock away from being complete enough for Google to install in every programmer’s workstation.
Obviously, any commercial release of such a product would have an uphill battle convincing people that just keeping their laptop or tablet in the kitchen is too inconvenient. But as a one-off novelty, it’s pretty cool.
Via Design Taxi.
A execução do overture de Carmen, de Bizet, costuma atingir facilmente os 90 decibéis. A Electrolux, entretanto, lançou um desafio a Waseda Simphony Orchestra de Tóquio: será que eles conseguiriam apresentar a composição ao vivo, sem ultrapassar os 43 decibéis – volume máximo atingido pelo aspirador de pó Ergothree?
A resposta veio em um dos concertos do centenário da orquestra, o 43db Simphony, dentro do Ergothree Music Project. Foi instalado um decibelímetro no palco, para medir os decibéis produzidos pelos músicos.
Na primeira tentativa, somos levados a acreditar que a tarefa é impossível. Mas, em seguida, a música começa a ser executada em um tom quase que inaudível, sob o olhar atento do maestro.
Foi uma maneira bem interessante de comprovar a eficiência do produto no que se refere à sua capacidade de fazer pouco barulho. Ainda assim, foi também um risco comparar os sons da música clássica ao de um aspirador de pó, duas coisas que não têm praticamente nada em comum.
A criação é da TBWA Hakuhodo.
Post originalmente publicado no Brainstorm #9
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E a coisa toda muda dependendo do estilo musical escolhido. Se for hard rock a limpeza sai de um jeito, se for música clássica de outro. Agora você pode usar isso como desculpa: não dá para limpar a casa se o seu aspirador de pó não tiver um iPod embutido. Certo?
Esse estudo, e consequentemente, campanha, promovem o Ultrasilencer, o aspirador de pó mais silencioso do mundo, e o primeiro a incluir dock para iPod e caixas de som. O produto ainda é um conceito, mas a ideia é: com o Ultrasilencer você consegue ouvir música enquanto usa o aspirador, e pronto.
A Electrolux disponibilizou o relatório completo da pesquisa em PDF, se você estiver interessado.
Post originalmente publicado no Brainstorm #9
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Dans le cadre du projet Art Home lancé à l’initiative d’Electrolux, voici ce restaurant Nomiya situé sur le toit du Palais de Tokyo avec une vue imprenable sur Paris. Conçu par Laurent et Pascal Grasso, l’habitacle de verre change de couleur au cours de la nuit. Plus d’images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
