Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery+, in partnership with connected TV technology company Brightline. Top line Click-to-Contact and Viewer’s Choice will both be available on Discovery+ beginning in the fourth quarter, and will be offered…
Treat yo’self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year. But how do you actually forecast, strategize and prepare for Prime Day given the exact dates are still TBD–especially if it’s still…
Jon Hamm, the star of Progressive’s latest spot, reveals that he and Flo went on a blind date years ago.
Facebook allows users to select a Legacy Contact who will be able to manage their account after they pass away. The legacy contact will be able to update the user’s profile picture and cover photo, request that their account be removed and more. Our guide will show you to how to select your legacy contact…
Sandra Lopez spent a little over 15 years at Intel, beginning as director of consumer marketing strategy, to director of new business marketing–where she established, built and nurtured new and adjacent businesses. To her longest role at Intel vp and general manager where she led Intel’s efforts for the digitization of sports. Her extensive experience…
The “Summer Loves Beer” campaign includes patriotic packaging ahead of Memorial Day and Father’s Day.
Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand’s roster. Now, the lens crafter is looking to establish itself in the esports market. Eyeing a growing esports industry, Oakley has signed a multi-year…
Semasio creates a sustainable strategy for data-driven marketing post-cookie, in the intersection between audience and contextual targeting
This week Starbucks joined McDonald’s in retreating from the Russian market entirely. However, people still don’t feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What’s more, they’re placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the…
A sought-after voice in the style world, content creator and curvy model Remi Bader has a mission to make fashion fun for all sizes. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Victoria’s Secret PINK recently tapped Bader as the brand’s newest brand ambassador and size…
Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…
Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of…
Jackie Northacker Guarini, a digital marketing and e-commerce specialist, joins Tyson 2.0 as it expands aggressively.
Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players’ Association hit the gas Wednesday on a multiyear partnership. Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes the NHL’s and NHLPA’s official luxury automotive partner in…
Understanding consumers’ diversity is crucial to engaging with campaigns and messaging.
More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on…
Brands are ramping up to enter the new digital marketing frontier.
The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…
Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…
Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual…
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