While Amazon’s push to have consumers do more shopping over voice platforms still hasn’t quite caught on, the company is still hoping Alexa will come to play a role in its customers’ trips to the grocery store. The ecommerce giant rolled out a new feature this month that will allow users to upload receipts from…
Brands release new campaigns and products for Mental Health Awareness Month.
When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team’s list. The rapper’s Twitter feed is an uncensored stream of consciousness–a hub where she announced she “pooped her pants on stage” on April Fool’s Day, has randomly threatened to abandon her…
When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE…
A new climate change manifesto will see U.K. agencies, intermediaries and clients bake greater sustainability into their working processes, including media buying, briefing and production. The declaration will seek to ensure that the industry plays its part in reaching the goals set out under the Paris Climate Agreement and reduce carbon emissions. Organized by voluntary…
The pandemic brought customers who never would have bought hair color online, now the brand moves more aggressively into salons.
TikTok is on a mission–a branded content mission. The video creation platform Wednesday introduced Branded Mission with the aim of bringing advertisers and creators together in a win-win scenario for each. TikTok explained in a blog post Wednesday, “Storytelling brings communities on TikTok together, and this has created a valuable opportunity for brands and creators…
The BeReal photo-sharing platform encourages each user to share one post per day. Once users share a post, they have the option to delete the post so that no one else can see it. However, users can only delete one BeReal post each day. That is, if someone shares a BeReal post, deletes it, and…
For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,'” he told Adweek. “A career that allows me to daydream, come up with weird,…
Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer. She will report to Deutsch NY CEO Val DiFebo and will join the agency’s executive leadership team. She starts her new role on June 1. Ansari is tasked with leading the creative vision for the agency,…
Branded Missions will see brands share a brief with the creator community as a way to attract user-generated content.
Cryptocurrencies grant brands better access to audiences and commerce in Web3.
One year ago, Trolli picked an unusual platform to promote a line of martian-themed gummies: Myspace. Without spending a dime on paid media, the brand built more than 200 Myspace profile pages for its candied characters and gave them names such as Space Emperor Janice and Lloyd Crumb Sr. It’s important to note that around…
Things are getting dramatic on CBS this fall. CBS has set its 2022-23 fall schedule ahead of parent company Paramount’s upfront event Wednesday afternoon–and the broadcaster is scaling back its comedy lineup to ramp up the drama. For the first time in a decade, CBS will feature only two comedies on Thursdays. Though Kelly Kahl,…
CPG titans see need for year-round work and links to brand strategy, as anti LGBTQ+ legislation is on the rise.
The ad vet of more than two decades led award-winning work for Michelob Ultra, U by Kotex and more.
Adweek is seeking creators to join its newly launched Creator Network, a program designed to provide special opportunities and benefits to those who collaborate with the Adweek team on content, events and more. The 2022 Social Media Week event, which was acquired by Adweek in 2021 and returned in-person this year for the first time…
For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondel?z International’s State of Snacking report. If only these treats came in packaging that was as earth-friendly as a banana peel. Consumers are increasingly expecting companies to…
Creative content company founded by industry vets Tom Dunlap and Briony McCarthy leverages a collective of talents to conceive creative ideas for ‘modern media plans.’
Behr Paint Global CMO Jodi Allen joins the Marketer’s Brief podcast to discuss how the brand is attracting younger consumers.
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