For L.A.-based film director Stevo Chang, floating between the two creative worlds of film and advertising is what lead him to further explore the blending of the two fields. “I had no idea that the advertising world existed beyond a few movie references,” the Chaos Labs creative told Adweek. “But as I walked through the…
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won’t see much action.
Seth Goldman says it’s a ‘shame’ that Coca-Cola is discontinuing the influential organic brand, but is still betting on consumer demand for planet-friendly foods.
With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi’s CMO stopped by Adweek’s Social Media Week to discuss launching into…
The importance and market momentum of creators is growing by the day. Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers. Meta’s vp, Americas, global business group, Nada Stirratt, and Adore Me’s founder and CEO,…
Shop will help optimize nonprofit’s web properties and broaden strategy and targets for its fundraising operation.
Ghosts’ freshman season may have ended in April, but CBS is keeping the show’s spirit alive throughout its hiatus. The network will celebrate the breakout sitcom with several activations, stunts and online experiences throughout the summer. And though a summer campaign may seem odd for a show that won’t air new episodes until fall, there’s…
Brands should focus on shoppers with families—and give them what they’re already looking for.
Last week, 19 trade bodies, including the Interactive Advertising Bureau, filed for an emergency application supporting NetChoice and the Computer and Communications Industry Association (CCIA)–organizations that represent tech giants like Google, Amazon, and Facebook–against the Texas social media law. Known as the Texas HB20, the law stops social media platforms with over 50 million monthly…
U.K telecom O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more “agile and reactive” marketing. Each year, Love Island plants single people in a luxury villa for two months and asks…
Group that was once behind Facebook boycott now pushing more platforms to tackle ‘great replacement’ hate speech.
Nationwide has added H.E.R. to its roster of musicians as it courts Gen Z and millennial customers.
A bold, risk-taking negotiator, he numbered among his clients Danielle Steel, Judith Krantz, three presidents and Pope John Paul II.
Interpublic Group of Cos. CEO Philippe Krakowsky sent out an internal memo this morning addressing the tragic shooting that took place at an elementary school in Uvalde, Texas.
False and unfounded claims started to spread online shortly after the killings.
Podcasting platform consolidates global spending under one agency as it rethinks marketing plan.
The brand boosts its advertising as competition heats up in the sector and the industry adapts to hybrid work models.
(TrendHunter.com) The conceptual Herman Miller hiking backpack has been designed by Judar Design as a functional, furniture-inspired accessory for enhancing everyday comfort during commutes. The backpack calls to…
Founder Sam Calagione on why young consumers want something other than what’s in their parents’ refrigerators.
When Complex Networks debuted the first iteration of ComplexLand, its video game-like virtual musical festival, at the height of the pandemic in 2020, few major brands were familiar with the metaverse and NFTs had only begun to penetrate the mainstream. For its third ComplexLand, the marketing world has largely caught up to the vision of…
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