Bumble Forms All-Women’s Fortnite Team to Drive More Female Involvement in Esports 

Bumble was able to stand out from the crowded dating apps field by using a female-first mentality, and now it is trying to bring that same mentality to gaming. While global gaming trends have moved close to an even split between the sexes, competitive gaming–better known as esports–is still male-dominated. Yet the platform with more…

4 Takeaways From Ninja’s Defection From Twitch to Microsoft Mixer

Fortnite streaming phenomenon Tyler Blevins, better known as Ninja, caused a tectonic shift in the world of gaming this week when he abandoned his massive following on Amazon’s Twitch platform for Microsoft’s lesser-known rival service, Mixer. On Friday, Ninja made his Mixer debut from the Lollapalooza music festival with launch sponsor Red Bull in front…

An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

As esports continues to grow from a subculture to the mainstream, one New York City franchise is combining gamer branding with streetwear. AndBox–a new esports organization that hosts the city’s esports teams, watch parties and competitions for the popular games Overwatch and Call of Duty–has collaborated with the agency Mother Design and the fashion brand…

Top Sports Marketers Think Beyond ‘Butts In Seats’ to Grow Their Franchises

The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek’s Women Trailblazers Summit this week in New York City, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they’re…

Anheuser-Busch Makes a Move to Legally Become the Official Beer of Esports

What does it mean to be the “official beer of esports?” Not much. Yet. Still, Anheuser-Busch may be able to officially claim that title after filing a trademark request last week. Unlike spendy sponsorships to become the official beer of a major sports league, the wide open esports scene only required an opportunistic filing. No…

Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot’s League of Legends leagues and competitions. The deal, announced today, could help show…

Miller Lite Sponsors Its First Esports Team as More Big Brands Support Competitive Gaming

MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports. The Texas-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller,…

Esports Team the Immortals Just Made an '80s-Style Dating Video … for Underwear

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.) 

This week, they released an ’80s-style dating video about finding love. In your pants. 

Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’. 

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“Free to Play”, um documentário da Valve sobre o milionário torneio de “Dota 2”

No ano passado, na ocasião do campeonato brasileiro de “League of Legends”, falamos um pouco aqui no B9 do crescimento e importância das competições de games, os chamados eSports.

Se você não ficou convencido, um documentário produzido pela Valve certamente vai abrir a sua cabeça. “Free to Play: The Movie” segue a rotina de três competidores profissionais durante o primeiro torneio internacional de “Dota 2”.

Benedict “hyhy” Lim Han Yong de Cingapura, Danylo “Dendi” Ishutin da Ucrania, e Clinton “Fear” Loomis dos Estados Unidos perseguem o grande prêmio de 1 milhão de dólares. O documento retrata como um torneio milionário é capaz de impactar a indústria, e todo o esforço exigido para ser considerado um jogador de elite.

O filme está completo acima, com 1 hora e 15 minutos de duração, incluindo legendas em português.

Free To Play
Free To Play
Free To Play

Brainstorm9Post originalmente publicado no Brainstorm #9
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