Clubhouse: How to Turn on Dark Mode

Clubhouse now offers a dark mode setting that changes the application’s appearance from light to dark. By default, the Clubhouse app will use the user’s device settings to determine whether or not dark mode is turned on. However, users can manually turn on dark mode whenever they like. If users turn on dark mode manually,…

Oculus Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds

Meta helped the National Basketball Association continue to celebrate its 75th anniversary with the introduction of the NBA Lane experience in its Horizon Worlds virtual reality environment. Horizon Worlds is available to Meta Quest 2 users 18 and older in Canada and the U.S., and they can navigate to the Events tab from the application’s…

Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas

Facebook and Instagram augmented reality filters and avatars: Now available in 48 states. Meta said this week that those features were turned off across Facebook, Instagram, Messenger, Messenger Kids and Portal in Illinois and Texas due to facial recognition and privacy laws in the two states. The company added that it will develop an opt-in…

Snap Inc. names W+K vet Colleen DeCourcy chief creative officer

After announcing her retirement from advertising last year, the former Wieden+Kennedy Global CCO and President will be stepping into creative leadership position at the Snapchat parent company.

How Dior used K-Pop star Jisoo and WhatsApp to plug a new lipstick

The effort distributed exclusive content via WhatsApp and Instagram in an effort to reach fans on their own terms.

The New ‘Gen Z Shopper’ Opportunity in Mobile Gaming

The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade. Mobile gaming is now more financially lucrative and diverse in audience…

TikTok Continues Sports Drive With UEFA Women’s Euro Soccer Partnership

In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy that will continue with its announcement that it will become the official entertainment platform of the UEFA Women’s Euro 2022 soccer tournament. The competition will begin on July 6 and will comprise of 31 matches,…

Watch the newest commercials from T-Mobile, Wai?kea, MasterClass and more

Wai?kea, a brand of bottled water from Hawaii, serves up scenes of pro volleyball players—including Taylor Crabb and Kalei Mau—enjoying the beach.

Guinness Cleverly Inserted Its Ice-Cold Pints Into Classic Summer Moments

When you’re thirsty, everyday objects might appear as mirages of an ice-cold drink. Guinness brings this phenomenon to life in its summer campaign, which recreates classic items of the season to look like a freshly poured beer. Waves crashing against a rock, people reclining on a beach chair and surfboards glistening in the sun are…

Havas Düsseldorf CEO Vanessa Kerkhoff to Join Wunderman Thompson

Wunderman Thompson (WT) has named Vanessa Kerkhoff as its new chief executive in Germany, replacing Larissa Pohl who will remain within the WPP network after stepping down. Kerkhoff has served as the chief executive and managing director of Havas’ operations in D?sseldorf for the last three years, where she led the 200-strong agency in Germany….

3 keys to the ‘evolutionary revolution’ in multiscreen TV

Multiscreen TV marketing today represents an evolution that requires a holistic, unified investment of linear TV alongside addressable and streaming.

How job site Monster is recasting itself following 'The Great Resignation'

Monster’s first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.

What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok?

Can linear television, streaming services and TikTok coexist? The answer is yes, according to new research commissioned by the latter. TikTok found that people are not only spending less time watching linear TV, but 90% of them are typically multitasking while watching, with 53% doing so every time or almost every time. The video creation…

YouTube Hopes to Improve Reach With New Brand Safety Tools

YouTube is adding new brand suitability tools to help advertisers make better media buying decisions, the company exclusively shared with Adweek. These new features will allow advertisers to apply brand safety categories more consistently to other Google properties–and to better understand how brand safety decisions impact reach. These new tools are not currently available but…

Mastercard Film Shows Young Lionel Messi’s First Flight to Play for Barcelona FC

With UEFA’s Champion’s League men’s final between Liverpool and Real Madrid slated on May 28, one of the soccer competition’s main sponsors Mastercard has released a spot featuring tournament winner Lionel Messi’s memories of leaving home to play for Barcelona as a boy. The 1 minute 20 second spot, created by McCann, features a digitally…

Cartoon Network and Adult Swim Chief Tom Ascheim Leaving Warner Bros. Discovery

A second WarnerMedia network chief is exiting the newly-merged Warner Bros. Discovery after their position has been eliminated by Kathleen Finch, chairman and chief content officer, U.S. Networks Group. Tom Ascheim, who had been president, Warner Bros. global kids, young adults and classics–overseeing Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation and Turner Classic Movies–is…

Asian representation is slowly growing in TV shows, Nielsen finds

Nielsen’s latest insights report, which also show increased family viewing, was released in honor of AAPI Heritage Month.

The Economist’s Podcasts Have Fetched Over a Billion Downloads Since Launch

In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…

2 Dozen-Plus NHL Partners in Canada, US Set 2022 Stanley Cup Playoffs Activations

The first round of the National Hockey League’s) 2022 Stanley Cup Playoffs is nearly in the books, and the league shared details on related activations by more than two-dozen partners in Canada and the U.S. The NHL said new partners for this year’s postseason are Chipotle, Clutch and TikTok, and corner in-ice brand positions for…

After Attacks, Comedians Wonder: Can People Still Take a Joke?

Will Smith slapped Chris Rock onstage at the Oscars. Dave Chappelle was tackled at the Hollywood Bowl. Now some venues are increasing security to protect comedians.