May
24
Is your agency stressed? Finland can help
Posted in: UncategorizedThree ways to make an investment in social wellness.
May
24
BeReal: How to Add a Location to Your Profile
Posted in: UncategorizedBeReal is a social networking application that encourages users to share one photo post per day. Once a user creates a BeReal account, they can customize their profile to tell other users more about themselves. For instance, users can add a bio to their profile. Our guide will show you how to add your location…
May
24
Retail media networks are growing—but brands are confused on how to spend ad dollars
Posted in: UncategorizedAmid the rise in media networks, brands are not sure where to allocate their advertising dollars, according to a recent study.
May
24
Komorebi Collective Is Diversifying the Crypto Space
Posted in: UncategorizedWhen it comes to cryptocurrency, many are trying to figure out what it is and others are struggling to enter the space to buy and invest. Thanks to people like Kinjal Shah, a seat at the table is being made for those of diverse backgrounds, especially women and those who identify as nonbinary. Shah is…
May
24
Former OMG North America CEO Scott Hagedorn joins Publicis Groupe
Posted in: UncategorizedScott Hagedorn will take on a newly created role as global chief solutions architect at the French holding company.
May
24
Former OMG CEO Scott Hagedorn to Join Publicis Groupe as Chief Solutions Architect
Posted in: UncategorizedPublicis Groupe has hired former Omnicom Media Group CEO Scott Hagedorn as its global chief solutions architect, a new role at the holding company. Hagedorn will also join the company’s U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe. Samantha Levine Archer, also formerly of Omnicom Media Group…
May
24
NFT market uncertainty—how brands and agencies are reacting to the downturn
Posted in: UncategorizedAgencies, experts and brands chime in on a major inflection point for the NFT space.
May
24
Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront
Posted in: UncategorizedAdweek is closing out our conversations with the ad sales chiefs who presented during upfront week. Thus far, we’ve chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro, Warner Bros. Discovery’s Jon Steinlauf and Paramount’s Jo Ann Ross. Now, it’s time for our final postmortem, with Rob Tuck, evp, national…
May
24
American Girl creates podcast network to appeal to kids and their parents
Posted in: UncategorizedThe Mattel doll brand is the latest marketer to lean into audio.
May
24
Gen X Truly Is the Lost Generation—Especially in Marketing
Posted in: UncategorizedUrban Outfitters caters to younger adults through powder pink Polaroid cameras, distressed band tees and checkered bucket hats, but Gen X mom Laura Goldberg never feels ignored when she tags along with her daughter to the store. “They shouldn’t target me, but their marketing doesn’t alienate me,” said Goldberg, chief marketing officer at marketing company…
May
24
Ad-Tech Rigor Is Overdue, But the New Bill Has Its Problems
Posted in: UncategorizedSunlight is the best disinfectant, right? That seems to be the sentiment in Washington this week, when a bipartisan group of senators introduced the Competition and Transparency in Digital Advertising Act, which if passed, could bring transparency to the notoriously murky world of ad tech. The bill would require companies that process more than $5…
May
24
How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia
Posted in: UncategorizedMany people assume that most of the content we consume is visual, but did you know that broadcast radio still reaches 9 out of 10 Americans? This is what the staying power of audio content looks like–and Gayle Troberman believes its popularity will keep growing because it’s easier than ever to keep our ears connected…
May
24
Spotify Expands Its Roblox Universe With K-Pop-themed World
Posted in: UncategorizedAfter Spotify’s Roblox debut earlier this month, the platform has unveiled a new world in the interactive game centered on all things K-Pop. Starting today, users can portal out of Spotify Island and into K-Park where they can connect with artists and other fans. The new world includes a K-Pop-themed cafe, with treats like dalgona…
May
24
Inside Chipotle’s breakthrough NHL mixed-reality ad
Posted in: UncategorizedHow the Avalanche and its new sponsor assembled a tech-enabled burrito ad that merged live programming and a commercial break.
May
24
Walmart Has Big Plans to Drop Hamburger Helper From the Sky
Posted in: UncategorizedNearly two years after Walmart first began experimenting with drone delivery in North Carolina, the retailer is extending a partnership with last mile delivery service DroneUp to 24 sites in six states by the end of 2022. That will bring the fast but limited delivery service to Arizona, Arkansas, Florida, Texas, Utah and Virginia, which,…
May
24
Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency
Posted in: UncategorizedWhirlpool Corp is launching an expansive in-house agency and bringing a large part of its marketing investment in-house. Dubbed the World of Whirlpool Studios (WoW Studios), the in-house group is already over 100 employees large and will manage marketing duties for Whirlpool’s entire North American product portfolio including the Whirlpool, KitchenAid, Maytag, JennAir and Amana…
May
24
NBC Sends Off This Is Us ‘With a Bang,’ Says New Broadcast Hits Still Possible
Posted in: UncategorizedThis Is Us will end its run Tuesday night with a series finale that is likely to leave viewers an emotional wreck, as has been the case throughout much of the NBC drama’s six-season run. But tonight, the loudest crying might be coming from NBCUniversal execs, as they bid farewell to what could be one…
May
24
Atlantic Ventures Is on Pace to Bring in 10% of The Atlantic’s Total Revenue
Posted in: UncategorizedAtlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher’s total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures. The Atlantic launched the in-house operation in late 2019–and…
May
24
Blue Diamond hires McKinney as its creative agency
Posted in: UncategorizedBlue Diamond Growers has hired McKinney as creative agency of record across its Blue Diamond portfolio.
May
24
A Force in Hollywood’s Private-Equity Boom Adds a Spanish-Language Company
Posted in: UncategorizedCandle Media, run by former Disney executives, is buying Exile, which has deals to produce shows for Netflix, HBO and Amazon Prime.
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