When It Comes to the Future of Fandom and Tech, Steve Aoki Is All In

A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of unconventional elements held together by a seasoned performer with a passion for giving fans an invigorating experience. But when the Covid-19 pandemic halted in-person events for nearly two years, the world-renowned DJ, producer, record executive…

Infographic: The Stories We Tell About Black Americans Are Changing

Black Lives Matter went from a social movement to a business mandate in 2020. Protests that began over police shootings escalated into every industry reflecting on how they’ve been, at best, complacent–and at worst, complicit–in systemic racism. Part of dismantling that system is changing the stories being told about the Black community, shifting away from…

Refreshing Sports Beverages – PepsiCo Announced the North American Debut of Gatorade Black Ice

(TrendHunter.com) PepsiCo Beverages has announced the North American release of its Gatorade Black Ice sports drink. The Gatorade Black Ice flavor was previously only available in South America where the drink was…

AAPI Creative Spotlight: Vikas Bhalla Loves the Classics While Looking Toward the Future

Los Angeles-based creative director Vikas Bhalla’s interests in design and advertising were sparked at an early age. “I grew up in Santa Monica near the Binoculars Building in Venice,” he told Adweek. “I couldn’t believe how cool it looked. It blew my mind.” Noting that the classic bright yellow “TV Is Good” billboards from ABC…