Booming freelance economy fuels ad battle among job search brands

Fiverr, Upwork and CareerBuilder are flooding social media and TV with new advertising.

Versatile Pop-Up Camping Trailers – The Easy Caravanning 'TakeOff' Trailer Sets Up in 30-Seconds (GALLERY)

(TrendHunter.com) The Easy Caravanning ‘TakeOff’ camping trailer has been given an upgrade by the brand to help provide adventurers seeking to hit the open read with an enhanced interior space that doesn&#…

Microsoft reports earnings and VentureBeat hosts gaming summit: The Week Ahead

Marketing and media events to watch in the week ahead.

Sarah Palin v. New York Times Spotlights Push to Loosen Libel Law

The trial comes at a time when those who argue that news outlets should pay a steeper price for getting something wrong are more emboldened than they’ve been in decades.

A YouTuber’s Plane Crash Draws Doubts From Aviation Experts

The video from December shows Trevor Jacob cursing in panic before leaping with a parachute out of a small plane. Some experts wonder if the crash was publicity stunt.

Ed-Tech Predictions for 2022

Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet. Teachers can appreciate […]

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Dan Einstein, Champion of Singer-Songwriters, Is Dead at 61

He operated independent record labels for John Prine and Steve Goodman that took a critically praised (and award-winning) artist-driven approach.

Can Works Like 'Don't Look Up' Get Us Out of Our Heads?

In the doomsday smash and Bo Burnham’s pandemic musical “Inside,” themes of climate change, digital distraction and inequality merge and hit home.

Planters’ local Super Bowl commercial stars Ken Jeong and Joel McHale

The ‘All or One’ commercial about how to eat mixed nuts marks Planters’ biggest push under new ownership.

Documentary Critical of Disney, From the Disney Family

A harsh portrait of pay inequality at the company, premiering at Sundance on Monday, was directed by the granddaughter of one of the founders.

Detachable Trailer Tiny Homes – This Tiny Home Offers Reliable Mobility As Well As Standalone Use (GALLERY)

(TrendHunter.com) Build Tiny, a New Zealand-based company that specializes in building innovative diminutive dwellings, has launched an intelligently designed trailer tiny home whose selling point stems from the fact…

State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm…

Lose Trust and Relationships Rust

Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […]

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Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…

Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it. To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine’s annual…

Watch the newest commercials from Care.com, Tropicana, Grubhub and more

Grubhub explains what it means to experience “eggzilaration.”

 

Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad

Prominent members of the U.S. Congress–from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce–are vocal supporters of the cannabis industry. And some lawmakers–Pennsylvania’s John Fetterman, for one–have made broader cannabis legalization a central focus of their platforms. But Gary Chambers Jr., an ordained minister running for state senate in Louisiana,…

Zola names Arts & Letters as its lead creative partner and Resorts World gets animated: Agency Brief

Also, Havas Chicago names a new president and Buchanan’s launches immigrant-inspired apparel.

 

 

Why You Can No Longer Take 3 Months to Make Hiring Decisions

Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else is missing out. Resignation numbers are staggering. According to a recent article, 4…

Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched…