Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience

Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their…

Snap Lens Fest: 300,000 AR Creators Crafted 3M+ Lenses on Its Platform

Snap Inc. said at its fifth annual Lens Fest augmented reality developer conference Tuesday that there are now 300,000 AR creators and developers on its platform, up from 250,000 last year, and they are behind over 3 million AR lenses, up from 2.5 million in 2021. The company also kicked off a new global “Lensathon”…

Snap, H&M Team Up on AR Try On-Powered Digital Collection

Snap Inc teamed up with fashion retailer H&M on a digital collection powered by the camera in the Snapchat application. People using the H&M mobile app for Android or iOS or Snapchat can use three augmented reality try on lenses to see what two outfits and one accessory would look like on them, with the…

Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water

Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and…

Augmented Reality Rewrites the Rules of Attention and Media Planning

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these…

Snap, Amazon Kick Off Major Partnership With AR Try On Lenses for Eyewear

Snap Inc. is kicking off a “major” partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap’s virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with…

NBC and Verizon Want Fans to Sink Into La Brea With New AR Experience

Get ready to sink further into the La Brea sinkhole with a new augmented reality experience. Top line On Wednesday, NBC and Verizon announced they’ve teamed up for a first-of-its-kind AR experience on Verizon set top boxes that centers on the time-traveling series La Brea. The unique partnership featuring NBC’s hit series runs through the…

National Geographic Debuts Immersive Experience to Mark 100-Year King Tut Anniversary

National Geographic is commemorating the centennial anniversary of the discovery of the ancient Egyptian pharaoh King Tut’s tomb with an immersive experience consisting of projection mapping, virtual reality and digital exhibits in major cities across the United States. With the actual artifacts–excavated in 1922–headed to a permanent home in Egypt after decades of touring exhibitions,…

AR Is the Secret Weapon Retailers Need This Holiday Season

Editor’s note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But…

Snap, Blnk Team Up on 3 Lenses for Taylor Swift’s Midnight

In the off chance that you haven’t heard, Taylor Swift released her newest album, Midnights, last Friday, and Snap inc. teamed up with Blnk on three custom augmented reality lenses to mark the event. Landmarker lenses for Big Ben in London and the clock in Grand Central Terminal in New York will trigger an AR…

The BuzzFeed Blend: How the Publisher Is Harnessing the Power of IRL Events

As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers’ expectations, motivations and perceptions of value. BuzzFeed’s chief revenue officer,…

Snap Posts Sluggish Q3 2022 Amid Attempts to Diversify From Relying on Ads

For the first time since Snap Inc. went public in 2017, it posted quarterly year-over-year revenue growth in the single digits, as its third-quarter-2022 total of $1.13 billion was up just 6% versus the third quarter of 2021. The company said in its letter to investors Thursday, “Our business continued to face significant headwinds in…

McDonald’s Hosts In-App AR Concert to Reward Loyal Customers in Poland

Walk into a McDonald’s in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand’s app. The campaign, devised by DDB Warsaw, will reward customers…

Meta Reality Labs Backs Meta Quest Pro With New Campaign

Meta kicked off a new campaign to back its Meta Quest Pro virtual reality headset, which was introduced at Meta Connect earlier this month and is slated for release Oct. 25, at a price of $1,499.99. The Meta Reality Labs marketing and creative teams crafted the campaign to demonstrate the different use cases for the…

Meta Avatars Store Offers Liverpool F.C. Merchandise

Fans of Liverpool F.C. can now outfit their Meta Avatars on Facebook and Instagram with the club’s home and away kits, as well as fashion wear looks, via a merchandise collection that was added to the Meta Avatars Store. The virtual merchandise is available in Canada, Italy, Mexico, Spain, Thailand, the U.K. and the U.S.,…

Consumers Are Ready for AR—Is Your Brand?

Editor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it’s no secret that younger generations are often ahead of the game–and…

Snapchat Unveils AR Experience for World Restart a Heart Day

Snap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation. The educational AR experience lets users learn about CPR and…

Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced

This year’s edition of Meta Connect hardly compares to the 2021 event–there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday’s event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality…

Snap, Live Nation Unveil Their AR Experiences for Austin City Limits Music Festival

Snap Inc.’s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as…

Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens

Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try…