Hasta La Creative!

Over 150 people die every day from overdoses related to synthetic opioids like fentanyl. At up to 50x stronger than heroin, even in small doses it can be deadly. As part of our work with CDC, we needed to sound the alarm with those most at risk of an overdose.

Equal parts arresting visual display and data visualization, the video took our audience on a metaphorical deep dive into the dangers of fentanyl. We used 3D animation and a grayscale color palette to create our story, punctuating it with bright yellows that added emphasis and a sense of danger. The use of constant motion, turns, falls, and environmental changes, kept our audience on their toes…serving as a visual cue for the lack of control they have over what is in their drugs.

Our journey ended on a message that was sure to stick: Drugs don’t come with an ingredients list. If someone takes drugs laced with fentanyl, they wouldn’t be able to see it, smell it, or taste it.

The first chapter of Patak’s new brand platform launches this month with the brand’s first entirely new TV advertisement for over 10 years, created by creative agency BMB.

“Patak’s Makes Perfect” positions Patak’s as the cook’s essential ingredient for creating delicious Indian food at home.

The launch TV spot centres around the Pathak family’s century-long quest for culinary perfection, from their humble origins in Gujarat, India, to the present day: following each generation’s journey as they tweak and improve the recipes to create the perfect pastes and sauces that have made the brand the Number 1 choice for consumers today. Concluding with a scene featuring chef and Pathak family member, Anjali Pathak, cooking at home, the

Let Your Story Continue.

The brief was to create awareness for the wealth transfer and management services of Meristem Nigeria. The target – Nigeria’s Mass Affluent. Our solution was to innovatively use the brand’s chief storyteller, Mrs. Nike Okundaye (AKA Mama Nike) of the famous national art gallery, Nike Art Gallery, to tell the story of generational wealth. Who continues a story is as important as who started it. So we dimensioned Mama Nike by featuring not only her, but also her lineage (daughter and grand-daughter) and told a warm and artful story of the transition of wealth from one generation to the next.