LEGO lança globo terrestre que pode ser construído com as próprias mãos

legoglobe

Quando a gente pensa que a LEGO já mostrou toda a sua criatividade, a empresa mostra que ainda tem muito para oferecer ao fãs dos tijolos de plástico. Um elaborado kit de globo 3D com 2.585 peças, projetado para adultos, acaba de ser lançado pela marca – para o terror dos terraplanistas. Quando concluído, o …

Leia LEGO lança globo terrestre que pode ser construído com as próprias mãos na íntegra no B9.

Jared Leto é o fundador da WeWork no trailer de série sobre a problemática história da empresa

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A Apple divulgou nesta quarta-feira (19) o primeiro trailer de “WeCrashed”, série que vai recontar os bastidores da fundação, popularização e crise da WeWork. Apesar do tema forte, a produção naturalmente chama a atenção por escalar Jared Leto no papel de Adam Neumann, o empresário que se tornou rosto da companhia em todos os sentidos …

Leia Jared Leto é o fundador da WeWork no trailer de série sobre a problemática história da empresa na íntegra no B9.

Sleep-Eze: Get the Sleep You’ve Been Dreaming Of

Sleep-Eze has launched a dreamy new masterbrand campaign, presenting a wonderfully vibrant and curiously interesting world.

Developed by Fuse Create, “Get the Sleep You’ve Been Dreaming Of” is aimed at driving purchase intent of the over-the-counter sleep aid among adults 35-55. The specific focus is on adults who need relief for occasional nighttime sleeplessness (insomnia) due to overwork, tiredness, or fatigue.

Video of Sleep-Eze: Get the Sleep You’ve Been Dreaming Of

Hyundai: The Journey of PET | ‘Continue’ to take care of the Planet

‘Continue’ represents our commitment to the sustainable future that Hyundai Motor Company pursues.

It’s an endeavour to allow the planet and humans to coexist in harmony.
It’s an effort to make time more valuable through freedom in mobility.
A realization of the hope of future generations who dream of tomorrow.
We need to continue, connect, and be connected.

Hyundai Motor Company commences its transformative efforts for a sustainable future with ‘Continue’.

Video of The Journey of PET | ‘Continue’ to take care of the Planet

The Ad Council: If You Feel Different, You Drive Different

Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana.

Research indicates that young men do not believe consuming marijuana has an effect on their driving. Thus, the challenge for this campaign is to create doubt in this long-standing claim, while taking into account that the young male target trusts their experiences over experts, especially when it comes to something as polarizing as marijuana usage, and is highly resistant to being told what to do.

Video of Not Camping Day | Drug-Impaired Driving

Video of I’m in an Ad | Drug-Impaired Driving

McCann WorldGroup Names New Leadership for Production Arm Craft

McCann Worldgroup has promoted Simon Sikorski to global chief executive of its production arm named Craft, and it has also hired Ben Clark to join as its chief production officer for EMEA. With 15 years experience on the leadership team at McCann, Sikorski was named global chief operating officer of Craft Worldwide in January 2021….

Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers

Legacy brewer Anheuser-Busch, known globally as AB InBev, is bringing its parent company out from behind its world-renowned brands. With a new logo released today, the megabrand continues a journey that started at last year’s Super Bowl. The parent company put itself front-and-center with a 60-second, tear-jerker spot that focused on what it really means…

Periscope Hires Mike Caguin as Chief Creative Officer

Veteran Minneapolis creative Mike Caguin is leaving his longtime professional home at Colle McVoy and moving across town to creative agency Periscope to be its next chief creative officer, effective Feb. 14. Caguin will oversee Periscope’s creative output, including advancing its creative, design and production departments, as well as supporting new business and agency marketing….

Publicis Global CSO Carla Serrano Explains How Convergence Will Play Out in the Ad Industry in 2022

Agency reviews in 2021 pointed to one very clear trend: Many big brands desire a simplification of their agency partners and will trade in specialty shops or local partners in order to gain the scale and efficiency of a single holding company partner. Across Adweek’s look at the biggest account changes last year, numerous reviews…

Kia Returns to the Super Bowl With Its 13th Spot

Kia America is back in the game this year with a 60-second spot that will build on the auto company’s deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia’s 13th Super Bowl ad. The brand will return after skipping last year’s…

Copycat and drive / Il est temps de faire une croix sur cette idée?

THE ORIGINAL?
Acesso Road Safety  – 2016
“Don’t text and drive”
Click the image to enlarge
Source : Adsoftheworld
Agency : Somark (Brazil)
LESS ORIGINAL
MG Cars – Road Safety “Don’t text and drive” – 2022
“You can cause 4 times more accidents with a single letter”
Click the image to enlarge
Source : Ad Forum
Agency : Hoy, Mexico City (Mexico)

BBDO Health names Jon Chapman its first-ever chief creative officer

Chapman previously led award-winning work at Havas Lynx Group and arrives as agency looks to bolster creative muscle in the health category.

Shutterstock apresenta principais tendências criativas para 2022

Shutter

Com base nos dados de pesquisa dos usuários globais da Shutterstock, a plataforma lança nesta quarta-feira (19) seu relatório anual de tendências criativas. O objetivo é mostrar a previsão de temas dominantes para os projetos e campanhas de marketing em 2022. Além disso, são apresentados os dados de desempenho da Shutterstock.AI, que identifica o conteúdo …

Leia Shutterstock apresenta principais tendências criativas para 2022 na íntegra no B9.

Santander convoca vencedores “falidos” do BBB para campanha de renegociação de dívidas

santanderbbb

O Santander inaugurou no último domingo (16) uma nova campanha de olho em todo o entusiasmo coletivo pela edição deste ano do “Big Brother Brasil”. O tema não poderia ser mais inusitado, porém, dado que conversa com algo que, querendo ou não, todos os participantes do reality show fogem: o endividamento. Batizado de “Desendivida” e …

Leia Santander convoca vencedores “falidos” do BBB para campanha de renegociação de dívidas na íntegra no B9.

Tom Ford lança primeiro relógio automático feito com plástico do oceano

relogio-plastico-oceano-tom-ford

O mais recente lançamento de Tom Ford para a linha Ocean Plastic é um relógio automático, que é o primeiro do mundo feito com resíduos de plásticos do oceano. Os modelos Ocean Plastic Sport “não contém plásticos virgens ou plásticos não ligados ao oceano rastreáveis até a fonte de coleta”. A marca afirma que cada …

Leia Tom Ford lança primeiro relógio automático feito com plástico do oceano na íntegra no B9.

OnePlus: OnePlus 9RT

Sweetshop Shanghai has launched a brand film for OnePlus’ new device OnePlus 9RT.

Written and directed by Sebastien Guy, the production was filmed as an action micro movie, complete with dramatic stunt scenes, fast cars and hightech gadgets. The device’s new features and unique selling proposition are listed one-by-one through intelligent scripting and dialogue between the actors.

Video of The All New OnePlus 9RT and OnePlus Buds Z2

Gaviscon: The Power of And.

FUSE Create has developed a new campaign with the help of The Perlorian Brothers. It is currently running on television across Canada, with paid cutdowns appearing on social media channels.

The idea was to touch on the emotional side of heartburn. Yes, there’s the physical discomfort, but there’s also FOMO to take into account. You can’t enjoy the food you want, and it limits the possibilities.

Seattle Kraken and Premera Blue Cross: It's OK to ask for help.

1 in 5 Americans deal with a mental health condition every year. But because the stigma persists, many sufferers do so in silence. Premera worked with the Seattle Kraken to create a campaign focused on reminding viewers that no matter who you are or what you do, seeking help is the most important first step you can take.

Video of Premera Blue Cross "Skate Marks"

RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters Open Rates

In June 2021, Apple announced its Mail Privacy Protection (MPP) for the Apple Mail app at the Worldwide Developers Conference (WWDC) as a part of its iOS 15 software update, a broader update that triggered nervous hand-wringing from marketers over-reliant on audience tracking. To bolster Apple’s privacy measures, MPP aimed to restrict email senders from…

NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…