Freshpet: Friends For Life

Set to Sonny & Cher’s “I got you babe,” the ad features seniors and their furbabies going about daily activities like hiking and yoga as their names and ages appear on screen – “Stan, 79…Pickles, 6”. The voiceover states, “Dogs help us live longer. Return the favor with Freshpet.”

Rooted in the idea that with a healthy lifestyle and providing a healthier alternative to dog/cat food, both pet parent and pet will reap the benefits of a longer life, the charming ad has struck a chord with viewers. Given the isolation many of us have experienced during covid, perhaps seeing these pet parents outside enjoying life with their furry friends is just the type of feel-good moment we are craving right now.

Video of Friends For Life | Freshpet Commercial :30

Instagram for Business: How to Edit a Reminder on a Post

Instagram allows users with professional accounts to add event reminders to their posts. For instance, a small business owner may want to add a reminder to a post about an upcoming product release. If you’ve added a reminder to a post and later need to make changes to it, our guide will show you how…

Instagram for Business: How to Delete a Reminder From a Post

Instagram allows users with professional accounts to add event reminders to their posts. If you’ve added a reminder to a post but you later need to remove it, our guide will show you how to delete a reminder from a post. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap…

Taco Bell’s Matt Price Has Always Seen the Brand’s Timeless Potential

It’s not uncommon to question your career path. However, it is uncommon to compare that career path to a classic ’80s arcade game. To Matt Price, being Taco Bell’s senior manager of PR and brand experience has been just like a game of Frogger: “It’s never a straight shot from one end to the other….

Watch the newest commercials from TurboTax, Gobble, Hallmark and more

TurboTax says its TurboTax Live experts can help you figure out the tax issues surrounding cryptocurrency investing.

 

Cerveja artesanal faz piada com dificuldade de Boris Johnson de distinguir festas de eventos de trabalho

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O Reino Unido no momento concentra as atenções em mais uma trapalhada de seu primeiro-ministro, Boris Johnson, que confessou ter furado a própria quarentena que impôs ao país em maio de 2020 para realizar uma festa em Downing Street. Revelado pelo The Guardian e o The Independent, o evento contou com nada menos que cem …

Leia Cerveja artesanal faz piada com dificuldade de Boris Johnson de distinguir festas de eventos de trabalho na íntegra no B9.

G-Star: The Rhythm of Denim

Following on from G-Star’s recent collaboration and campaign with Snoop Dogg, the denim brand is building on its Hardcore Denim campaign with an artistic and aspirational new brand film by creative agency, The Family Amsterdam. The campaign captures an artistic interpretation between two world class tap dancers – expressing themselves without the use of language, with dance as a dialogue and denim as their uniform.

The film sees world-class tap dancers in a dance-off shot in architecturally stunning surroundings. The high production values and epic performance create a bold, immersive experience.

Video of G-Star RAW – The Rhythm of Denim – Choreography by Jack Evans

Nova série de comédia na Netflix traz Will Arnett investigando crimes ao lado de atores sem roteiro

Murderville

O ator Will Arnett e o seu selo Electric Avenue, com sede na Sony, garantiram os direitos para adaptar a série “Murder in Successville”, vencedora do prêmio BAFTA, da BBC Three. Depois disso, Arnett se viu empenhado em conquistar celebridades que estivesse a participar dessa aventura. Ele contou ao Hollywood Reporter que seu discurso de …

Leia Nova série de comédia na Netflix traz Will Arnett investigando crimes ao lado de atores sem roteiro na íntegra no B9.

Mostra Tiradentes celebra 25 anos e discute o cinema em transição

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Em 2022, a Mostra de Cinema de Tiradentes comemora 25 anos de uma trajetória rica em propósitos, realizações e difusão do cinema brasileiro. A edição deste ano acontece de 21 a 29 de janeiro, em formato híbrido, com ações online pela plataforma mostratiradentes.com.br e atividades presenciais no Largo das Forras, Largo da Rodoviária e no Centro Cultural Yves Alves, …

Leia Mostra Tiradentes celebra 25 anos e discute o cinema em transição na íntegra no B9.

Coca-Cola faz pacto para limpar rios ao redor do mundo e desenvolver embalagens 100% recicláveis

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A Coca-Cola, resolveu intensificar seus esforços na luta contra a poluição plástica em uma parceria com a The Ocean Cleanup,  uma ONG de engenharia ambiental com sede na Holanda. Ela investe em tecnologia para extrair a poluição do plástico e interceptá-la nos rios antes que ela alcance o oceano Assim, o objetivo é combater o …

Leia Coca-Cola faz pacto para limpar rios ao redor do mundo e desenvolver embalagens 100% recicláveis na íntegra no B9.

Device_art festival of art, robotics and new technologies

The seventh edition of Device_art festival of art, robotics and new technologies closed a few weeks ago at the Museum of Contemporary art in Zagreb.


Branimir Štivi?, B E L L O W S, 2021. Photo by Vanja Babic


Anthea Caddy, Miodrag Gladovi?, 6c6f6e67207468726f77, 2021. Photo by Josip Bolonic

Device_art questions, subverts and adds poetry and humour to the many devices, systems, mechanics and machines that share our life. Like the previous editions of the festival, Device_art 2021 nimbly balanced enthusiasm and criticism; wit and bite; experimentation and function. Moreover, this edition also reflected the current climate of anxiety and uncertainty brought about by a pandemic, an increasingly hard to negate climate meltdown and the uneasy relationship between technology and the more than human living world.

The title of the festival exhibition, Machine Does Not Give Change, alludes to the machines that require exact change to bring about their services. They might be useful but they are uncompromising. The ready-made title also opens up the reflection about the agency of technological apparatuses, their entanglement with social structures and our conflicted attitude towards techniques: we constantly hover between hyping or spurning them. The result is a festival inhabited by bagpipes that breathe when you talk to them, a racing coat that appropriates the visual communication of the whole festival, a nifty hack that generates a virtual traffic jam in Google Maps, two robots battling over a plastic fish, etc. At first sight, the works look just entertaining. However, look closer and you find that they probe issues such as the toxic history of media, the ecological impact of the digital, the obsolescence of electronic devices, our dependence on plastic and other unintended consequences of modernity.


Soll, Your Image Is My Weave and All I Want Is a Racing Coat, 2021. Photo: Jani Mardeši?

Right from its first edition in 2004, KONTEJNER | bureau of contemporary art praxis conceived the festival as a research project that would facilitate dialogue between Croatian device art and related art scenes in other countries. After Slovenia and the Czech Republic, Japan, Canada and California, the 2021 edition of the festival united the Croatian and the German scene (or rather the Germany-based scene since so many international artists have chosen to live in Berlin and other German cities.) Here are some of the works I particularly enjoyed during my visit:


Dominik Gadže, Self-sustainable Computer, 2020, DIY devices. Photo by Josip Bolonic

The larger and more sophisticated the computer, the higher the carbon footprint. While internet service providers and manufacturers of electronics promise that their products and activities are “greener” than ever, our production, storage and exchange of data are increasing exponentially. That’s what economists call the rebound effect or Jevons paradox. The Self-sustainable Computer, by Dominik Gadž, attempts to address the problem. The prototype uses regular rechargeable batteries. The difference is they are charged with the decomposing radioactivity of thorium.

Another reason why the computer never had to be recharged since it was turned on is the device data processing infrastructure. It is similar to the one found in cell phones, except its elements are much bigger – this type of configuration is much more economical because it hardly overheats, while the elements such as the CPU, RAM, etc. are much closer to each other, allowing for speedier communication between them.

The most surprising element of the Self-sustainable Computer is the way it challenges the habits and expectations of the user. Instead of the usual flat surfaces, the interface invites users to manipulate the device, move it around and get a more tangible understanding of the interface.

The prototype might be fairly small and compact but the number of concerns it explores is impressive: more efficient methods of data processing, alternative interfaces and the thorny issue of the role that nuclear energy can play in reducing carbon emissions.


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Vanja Babic


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Vanja Babic


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Vanja Babic


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Vanja Babic


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Vanja Babic


Darsha Hewitt, High Fidelity Wasteland II: The Protoplastic Groove, 2021. Photo by Josip Bolonic

Shellac looks and behaves like plastic but it is in fact a resin secreted by the female lac insect as a protective shelter for her offspring. The material is used by various industries as a colorant, as food glaze, wood finish, etc. This by-product of the survival strategy of the insect was massively farmed to manufacture the first disks until 1948 when vinyl long-playing records took over. From 1921 to 1928, 18,000 tons of the resin were used to create 260 million records for Europe. In the 1930s, it was estimated that half of all shellac was used for gramophone records.

High Fidelity Wasteland II: The Protoplastic Groove is an immersive sound installation centered around a 1950s era record player that devolves the audible timescale of music from a past when disks were made of shellac.

Rather than rapidly spinning music at the standard 78 rpm, the player slows everything down to a mere 16 revolutions per minute and stretches sound, subtly revealing the impurities, noise and biological origins of shellac records.

High Fidelity Wasteland II is the second chapter in Darsha Hewitt’s trilogy that exposes the long shadow of waste cast by the music industry. Not only does the installation make visible the obsolescence of media, it also fleshes out the gradual dematerialisation of music. That dematerialisation is only apparent: the whole infrastructure and maintenance of servers, underwater fiber optic cables, access points and many the electronic parts that make streaming possible come with their own energy and extractivist prerequisites.


Carolin Liebl & Nikolas Schmid-Pfähler, RE:PLACES, 2021. Photo by Vanja Babic


Carolin Liebl & Nikolas Schmid-Pfähler, RE:PLACES, 2021. Photo by Vanja Babic


Carolin Liebl & Nikolas Schmid-Pfähler, RE:PLACES, 2021. Photo by Vanja Babic


Carolin Liebl & Nikolas Schmid-Pfähler, RE:PLACES, 2021. Photo by Vanja Babic

RE:PLACES is a robot that turns plastic waste from 3D printers into sculptures.

The type of plastic used is PLA, a material made from plant-derived substances like corn starch and sugarcane. It is biodegradable but takes months to decompose. In most industrial recycling plants, PLA is not separated by type and is simply burned, although some industrial composting plants allow for the degradation of PLA within a few months.

To make the most of the energy used for the PLA production, the robot transforms this waste into abstract sculptures.

The extrusion bot moves around autonomously and “decides” where and how to drop the plastic sculptures based on sensor data. By granting the robot a creative behaviour, the artists hint at our own role as earthly actors.

I liked the ambiguity of the work. It shows how a material otherwise associated with cheap throwaway culture can become a valuable source material for artworks. It is light and playful. As the artists explained when I was visiting the show, it looks like the machine is pooping plastic. However, the artists are keen to avoid any temptation of greenwashing robotic art. Bioplastic cannot be melted down and brought into a new form infinitely. With each new cycle, the material loses properties, the viscosity drops and the plastic becomes brittle. RE:PLACES is thus also exploring how the aesthetic properties of the sculptures change with each cycle.


Pfeifer & Kreutzer, L’emur, 2020. Photo by Josip Bolonic


Pfeifer & Kreutzer, L’emur, 2020. Photo by Vanja Babic

L’emur is a kinetic sculpture made of two windscreen wipers that “stroke” an imitation of fur, flattening its hair downwards and then ruffling them upwards, then downwards, then upwards. And so on. It’s hypnotising and strangely soothing.


Yannick Hofmann, Johannes Jensen, Composing on Wheels2020 – 2021. Photo by Josip Bolonic


Yannick Hofmann, Johannes Jensen, Composing on Wheels2020 – 2021. Photo by Josip Bolonic


Yannick Hofmann, Johannes Jensen, Composing on Wheels, 2020 – 2021. Photo by Josip Bolonic

Composing on Wheels reflects a growing concern among media artists: the invisible and intangible carbon footprint of their practice. The installation uses the muscle power of visitors to produce electronic music. The bicycle is connected to belt-driven generators, which power a sensor-controlled device consisting of an energy-efficient single-board computer and several photo-resistors. While it makes the creation and consumption of energy visible, the installation doesn’t pretend to be the solution to our non-renewable resources troubles.


Moritz Simon Geist, Hard Times – Soft Sounds, 2020 – 2021. Photo by Vanja Babic


Moritz Simon Geist, Hard Times – Soft Sounds, 2020 – 2021. Photo by Vanja Babic

During the pandemic, artist Moritz Simon Geist started to create sound machines and filmed them on Instagram.

The small instruments use mundane objects and natural elements. They look as charming and soothing as they sound.


Michail Rybakov, Peekaboo, 2017. Photo by Vanja Babic


Michail Rybakov, Peekaboo, 2017. Photo by Vanja Babic

Michail Rybakov’s mirror won’t reflect your face unless you scream at it.

More images from the Device_art exhibition:


Troika, Terminal Beach, 2020. Photo by Vanja Babic


Troika, Terminal Beach, 2020


Branimir Štivi?, B E L L O W S, 2021. Photo by Vanja Babic


Quadrature, LOOP, 2014. Photo by Vanja Babic


Alex Brajkovi?, Drumming 0.3, 2021. Photo by Vanja Babic

The 2021 edition of the Device_art festival was developed by KONTEJNER in collaboration with a group of curators from ZKM | Center for Art and Media in Karlsruhe and was conceived as a dialogue between the German and Croatian “device art” scene.

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“Mona Lisa” remodela experiência de 500 anos ao ganhar instalação digital

Mona

As exposições imersivas não ficarão restritas apenas às obras de Vang Gogh, que foram projetadas em alta definição nas paredes e no chão no final de 2020. Uma instalação digital vai fazer o público viajar séculos para reimaginar a pintura mais famosa do mundo: “Mona Lisa” ou “A Gioconda”. Intitulada “La Joconde” (o nome francês da obra-prima …

Leia “Mona Lisa” remodela experiência de 500 anos ao ganhar instalação digital na íntegra no B9.

? No mercado de criptomoedas, o Bitcoin não é a única opção

[B9]-RIPIO_BITCOIN_BANNER

As criptomoedas são há anos assunto nas rodas de conversa, mas tem muita gente que ainda confunde o mercado com sua cria mais bem sucedida, o Bitcoin. A questão é que um dos grandes baratos da área é que as criptomoedas são ativos digitais com boas possibilidades de retorno. Entre altos e baixos, muitas criptomoedas, …

Leia ? No mercado de criptomoedas, o Bitcoin não é a única opção na íntegra no B9.

Duolingo: Sing A Lingo – Learn the language through music.

This project was created for D&Ad’s New Blood Brief Awards, 2021 and won a Wood Pencil.

16-22 year olds across the world are global citizens consuming content no matter what language it is in. They’re humming the tunes and singing the hook, even if they don’t fully understand what it may mean. Duolingo tapped into this behavior to try and teach them the lyrics. We partner with some of the most iconic and popular musical artists across the world and get them to teach the language. Using deep fakes and promotional ads we can get the audience to the app and then we gamify the course to incentivise learning. At every level one unlocks rewards like spotify premium, merchandise and even a chance to learn from the musician themselves.

Video of Duolingo’s Sing-A-Lingo

McDonald’s Swedish Campaign Sees 5,000 People Correctly Play ‘I’m Lovin’ It’ Using Their Phones

Nearly 5,000 people in Sweden have called a secret number released by McDonald’s–playing the brand’s famous jingle using the keypad on their phones–to win an exclusive golden card. The competition, titled “The Golden Number,” created by Nord DDB, tasked entrants to use the keypad on their phones to play the brand’s “I’m Lovin’ It” theme…

Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years. If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself? In December, the National Football League gave 18 of its…

Marketing Morsels: Salads on the Slopes, a Vodka Hat and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…

Why subscriptions are a major 2022 direct-to-consumer opportunity

Digital publishers that take a hybrid approach to underwriting content will unlock growth.

Progressive signs naming rights deal with Immortals esports team

The Immortals’ League of Legends team will now compete as ‘Immortals Progressive’ and wear revamped, Northern Lights-themed jerseys with ‘Progressive’ across the chest.

Selfridges Becomes the First Retailer to Sell NFTs Over the Counter

The NFT craze continues unabated, with more brands jumping on the trend in the early days of 2022. The latest to do so is British department store Selfridges, which claims to be the world’s first retailer to sell NFTs over the counter. Selfridges will begin selling fixed-price NFTs in its flagship London store starting Jan….