Hasta La Creative!

Para chamar atenção para as mudanças climáticas que acontecem no mundo, o Greenpeace criou uma ação em Londres que funciona como um portal para a Antártida. A estrutura de quatro metros de altura transmite imagens ao vivo de colônias remotas de pinguins na Antártida, dando ao público a chance de observar as mudanças climáticas da …

Leia Ação do Greenpeace em Londres cria portal para a Antártida na íntegra no B9.

TikTok has extended its sports sponsorship strategy by agreeing to a three-year deal to sponsor the Six Nations rugby tournaments. The agreement will run across the Women’s Six Nations, for which it will be the title partner as well as an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023….

Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…

Anunciado em 2017 e desde 2019 em desenvolvimento, o parque de diversões temático do Studio Ghibli enfim tem data para iniciar os trabalhos. A companhia anunciou nesta quinta-feira (27) que o estabelecimento, batizado de Ghibli Park, irá abrir as portas oficialmente no próximo dia 1° de novembro em Nagakute, no Japão. Além da data, o …

Leia Parque do Studio Ghibli no Japão abre as portas em 1° de novembro na íntegra no B9.

Todo ano a Apple lança um curta-metragem com qualidade filme para comemorar a chegada do Ano Novo Chinês, cujas festividades começam em 1º de fevereiro deste ano. A edição de 2022 é uma verdadeira homenagem ao cinema, e vincula aspectos de ação do Kung Fu com ficção científica. Dessa vez, tudo foi gravado com seu produto carro-chefe: …

Leia Apple lança filme sobre Ano Novo Chinês gravado com iPhone 13 Pro na íntegra no B9.

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The data game has changed. All b-to-b intent providers claim to offer accurate and timely information on buyers actively in-market, but those with an overdependence on…

Ad Age’s take on the top brand TikTok videos of the past month.

Back for its second year, Adweek’s Outlook event sought to look ahead at 2022 to predict what was to come in marketing and media. Thought leaders, forecasters and executives came together to discuss emerging platforms, monetization strategies and consumer habits. Outlook 2022 took place from Jan. 11-13. Check out the gallery below to see if…

Lowe’s and Petco are the latest retailers to join forces in the hopes that two is better than one as they focus on consumers who love their pets and their homes. Top line The retail partners announced a pilot store-in-store program that will offer Petco products and services at select Lowe’s locations. The first is…

Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times with the potential triple whammy threat of Brexit, Covid-19 and supply chain restrictions. In these times, marketing procurement teams need…