Axe Employees Now Have Their Phermones Infused Into Their Business Cards

Lest you were worried that Axe had given up on dumb bro antics, the brand is reaching for a new low by putting the sweat of its employees on little pieces of paper and claiming those sweaty pieces of paper will help those employees get laid.

The "Pheromone Business Cards" campaign, created by Union in Toronto, shows Axe "associates"—aka, bros—excreting into headbands before lab techs "distill" each dude's body juice into "a concentrated solution," hopefully also including some kind of scent other than musk, and then drop it onto said business cards, which openly declare that they are, for example, "infused with the essence of Kyle."

Of course, the "essence of Kyle" sounds like something even more gross than sweat, but of course that's the point.

If the video is any indication, there are no women working at Axe—and if they're are, they're female lab techs who are also expected to find the men they're helping irresistible, and take them in back to show them a good time, because duh, that's the way Axe works, and more or less always has.

What is surprising, though, is the idea that Axe thinks its target would identify with business cards in the first place, since all the kids are probably just fist-bumping their phones or Facebook-ing to trade info nowadays anyways.

Or, you know, just meeting on Tinder in the first place.

CREDITS
Client: Axe
Project: Pheromone Business Cards
Agency: Union, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director, Art Director: Glen D'Souza
Associate Creative Director, Copywriter: Mike Takasaki
Agency Producer: Julie Riley
Account Director: Kimberlee McCormack
Account Manager: Rhiannon Enss
Science Advisor: Rudolf Furrer

Video Credits
Agency Producers: Grace Lee, Jennifer Dark
Director: Joshua Chaiton, Touchpoint Films
Editor: Aaron Dark, School Editing
Audio: Brad Nelson, Cylinder Sound




It’s a Four-Shop Race to Fill Honda’s Digital Needs

American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.
Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.
Now who’s competing for that money?
continued…

New Career Opportunities Daily: The best jobs in media.

S7 Airlines: Catch A Plane


Promo, Mobile
S7 Airlines

To increase number of frequent flyer program and inform about S7 Airlines and Oneworld alliance destinations, we launched the branded iPhone application — Catch-a-plane — and managed to run the biggest promotion ever. Every smartphone user all over the world may catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passes by.

The only thing you need to do is to keep the app in a background mode, like email or alarm clock apps. Thanks to the combination of GPS technology and flight timetable, the app keeps track of all S7 and Oneworld alliance plane locations relative to the user. Whenever plane flies over the mile collector’s head, he or she gets free miles (we “loaded” 5 million bonus miles onboard all planes). The more miles you “catch”, the more miles you get for your further trips.

Advertising Agency:Leo Burnett Moscow, Russia
Creative Director:Grigory Sorokin
Art Director:Grigory Sorokin, Michail Derkach
Account Director:Ekaterina Gavricheva

Mais uma família cai na estrada com a Halfords

No começo do mês, uma família resolveu sair para um passeio de bicicleta e acabou caindo na estrada em definitivo no filme que a Mother criou para a Halfords. Agora, eles estão de volta em um novo filme para a campanha Keep on Rollin’, mas apenas para uma participação especial, já que o foco é em outra família que também está prestes a se render ao espírito “Born to be Wild”.

Ficou simpático, mas ao mesmo tempo não deixa de ser repetitivo. Agora, é aguardar para ver se a Mother vai continuar insistindo na ideia nos próximos filmes ou vai trazer algo novo.

halfords

Brainstorm9Post originalmente publicado no Brainstorm #9
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Unilever seeks to strengthen ties with start-ups with ‘democratising’ platform

Unilever is seeking to lure start-ups to the company with a Unilever Foundry platform that will provide a one-stop shop for entrepreneurs seeking mentoring, projects to pitch for, and investment.

Ogilvy & Mather UK Promotes Annette King to CEO

Annette King has been promoted to CEO, Ogilvy & Mather UK, WPP reports. She will succeed Paul O’Donnell, who has been promoted to CEO, Ogilvy & Mather Europe, Africa and the Middle East (EAME), with both filling their new roles immediately. King will continue to report to O’Donnell, who retains his role as chairman of Ogilvy & Mather UK; she will also continue leading OgilvyOne in the EAME region.

King has risen rapidly through the ranks of OgilvyOne since joining the agency in August of 2000. She was promoted to managing director of OgilvyOne UK in 2008, and was made chief executive officer just nine months later. Under her tenure as CEO, OgilvyOne UK grew by 30 percent, and King was promoted to CEO, OgilvyOne EAME and awarded a position on the Ogilvy & Mather Worldwide Board. continued…

New Career Opportunities Daily: The best jobs in media.

Ação de Coca-Cola altera o beep dos caixas de um supermercado

Cannes Lions chegando e as ações one time only começam a aparecer em maior quantidade, tanto no Brasil quanto de agências estrangeiras. Não apenas buscam o prêmio, claro, mas também a viralização na internet. Semana passada falei dessa iniciativa da Ubisoft, por exemplo, que já acumula quase 10 milhões de views em poucos dias.

Só esse recente exemplo já deixa velho o papo de fantasma. Podemos até questionar a veracidade da reação das pessoas, mas quando se trata de alcance e efetividade, a internet mudou tudo.

Essa ação da Coca-Cola é bem menos megalomaníaca, mas também faz uso de um artifício divertido. Provavelmente realizada uma única vez em um supermercado de outro país (Rio Grande do Sul), mas que vai encontrar sua repercussão online.

Funcionou assim: Em vez do tradicional beep eletrônico dos caixas de supermercado, ao passar o refrigerante a registradora emitia um sinal sonoro remetendo a música da marca, a chamada “Cokes 5-note tune”

Criação da Ogilvy Brasil.

Coca-Cola

Brainstorm9Post originalmente publicado no Brainstorm #9
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Creative burn out? / Un peu crammé?

grille1991 grille2014
THE ORIGINAL? 
Absolut Peppar Vodka – 1991
Source : Le Pictographe
Photographer : Steve Bronstein (USA)
LESS ORIGINAL
Tabasco Hot Sauce – 2014
Source : Adsoftheworld
Agency : Marketway Publicis (Cyprus)

Piratbyrån and Friends

75k

Piratbyrån and Friends traces the stories of cultural sharing and affinity-building among the activities and values of the members of Piratbyrån (The Bureau of Piracy). This Swedish artist/activist group was established in 2003 to promote the free sharing of information, culture and intellectual property. The exhibition presents screenings, installations and artworks by founding and more recent members, keen to tell the story of the group on their own terms continue

One Venerable Ad Trade Association Is Acquiring Another

The Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.



Superheroes Paper Art by Maud Vantours

L’artiste Maud Vantours et la photographe Neirda Iwanowski ont réalisé ensemble une série de paper art autour des super-héros. Pour le set design et la création des blasons, Maud Vantours s’est inspirée des codes graphiques et emblématiques des comics books. A découvrir en images.

Neirda Iwanowski’s site.

super hero maud vantours neirda iwanowski bd4
super hero maud Vantours neirda iwanowski bd3
super hero maud Vantours neirda iwanowski bd2
super hero maud Vantours neirda iwanowski bd1
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Hospital de Câncer de Barretos: Flight Against Cancer


Media, Promo, PR, Online
Hospital de Câncer de Barretos

Advertising Agency:WMcCann, Sao Paulo, Brazil
CCO:Washington Olivetto
Creative Vp:Guime Davidson
Creatives:Rodrigo Guimaraes, Bruno Guimarães, Omar Caldas, Felipe Revite
Media Planning:Horácio Rosário, Fabiana Ferreira
Rtvc:Regina Knapp, Marcela Santos
Production Company:Conspiracao
Film Director:Ricardo “Gordo” Carvalho, Flávio de Mesquita Barone
Photography:Rodrigo Carvalho
Technology Director:Paulo Pacheco
Motion Design:Andre Nagae
Sound Production:Sonido NaCena
Soundtrack:Sonido NaCena
Sound Productors:Lucas Duque, Max de Castro, Ricardo Camera
Soundtrack composition:Ricardo Camera, Andre Namur
Operation Director:Vera Dreckmann
Operation:Maria Oliveira dos Santos
Graphic Production:Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Web Production:Andre Freitas, Felipe Amaral
Account Service:Helen Soares, Rogerio Costa, Diego Dacosta
Public Relations:Monica Charoux, Paula Spinola, Ana Carolina Biancardi
Client Approval:Karina Carreira, Larissa Mello

Pinterest Japan and Ad Giant Dentsu Form Strategic Alliance


Pinterest Japan, which launched a localized site six months ago, has signed a strategic deal with ad giant Dentsu as it tries to gain a firmer foothold in the Japanese market.

Tokyo-based Dentsu, which is the world’s fifth-largest ad agency company by revenue and works with most of Japan’s major companies, will help Pinterest by consulting on business development, sharing local insights and helping with PR, the companies said.

Pinterest’s social media competition in Japan includes Line, a hot Tokyo-based messaging app, and Twitter, also popular there.

Continue reading at AdAge.com

McDonald’s Unveils the Simplest Ads It’s Ever Made

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.)

Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it's still very subtle—a tiny Golden Arches next to the illustrations.

The ads feature McDonald's "Big 6" menu items—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—and will appear on more than 2,700 outdoor displays in France, with the major rollout beginning June 2. The agency calls the work "unique and modern, in the McDonald's brand image," "exclusive, simple and universal, just like the six iconic products" and "a fun and intriguing addition to our cities."

More images, plus a new McDonald's TV spot from TBWA Paris, below.




DealBook: Vivendi to Cut Stake in Video Game Maker Activision Blizzard

The French media conglomerate will sell half its Activision Blizzard stake, worth about $866 million, in its latest move to reduce debt and focus on its media properties.

AntiCast 131 – O Jornalismo no tempo da Internet

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara, Luiz Yassuda e Álvaro Borba discutem sobre as dificuldades pelas quais o jornalismo passa em tempos de internet – ou seja, redes sociais, informações instantâneas, falta de dinheiro e por aí vai. Abordamos temas como necessidade de apuração, financiamento, espetacularização do cotidiano e muitos causos.

Download do episódio

>> 0h13min16seg Pauta principal
>> 1h53min45seg Leitura de comentários
>> 2h03min39seg Música de encerramento: “The Artist in the Ambulance”, da banda Thrice

Links
Debate sobre a Regulamentação, com Marcos Beccari e Túlio Filho, dia 25 de Maio (sexta) às 12h15

Workshops História da Arte para Criativos do Ivan
São Paulo – 22 de Junho
Curitiba – 19 de Julho
Belo Horizonte – 26 de Julho

Hangouts
03 de Agosto
10 de Agosto

Curso Introdução à Filosofia Contemporânea – Módulo 1 – com Marcos Beccari.
10312681_697939756930771_1475808570467358325_n

Data/horário: aulas semanais aos sábados, de 07 a 28 de junho de 2014, das 15h00 às 17h00. Carga horária: 8 horas.
Investimento: R$ 160,00 ou duas parcelas de R$ 80,00.
Escopo e programa de aulas: disponível, em breve, na página de cursos do FdD: http://filosofiadodesign.com/cursos/.
Local: Mímesis Conexões Artísticas – Rua João Manuel, 74, São Francisco (entre o Largo da Ordem e a Cinemateca de Curitiba).
Informações e inscrições: contato@filosofiadodesign.com.

Conto “Arcano XV”, do Ivan

O relatório do NY Times que vazou

Mupoca (Podcast do Yassuda)

iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira: feed.anticast.com.br

Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadodesign.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Rosy Denim Sneakers – The Newest Nike Air Max 90 Premium Sneakers are Fresh for Summer (GALLERY)

(TrendHunter.com) The refreshingly spring-appropriate pink color scheme of the newest Nike Air Max 90 Premium sneakers make these a great shoe choice for summertime. With a lightweight design and funky textures,…

Conde Nast Teams With Google to Pitch Programmatic Ad Deals


Glossy magazine publisher Conde Nast is tightening its ties with Google as it attempts to transact more of its ad sales through automated, or so-called “programmatic” technologies.

The publisher of glossy magazines like Vanity Fair, Allure and Self was an early-adopter of this kind of technology, setting up an ad exchange with Google in 2011. But now they’re doubling down, betting that brand advertisers are ready to jump in.

“We are merging programmatic and direct digital sales together,” said Conde Nast’s head of digital sales Alanna Gombert. Previously the magazine publisher’s programmatic head, Ms. Gombert’s promotion to head of digital sales earlier this month coincides with sales org union.

Continue reading at AdAge.com

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.

In an entertaining parody case study, Fred & Farid Group takes full credit for the "Omnipub" merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.

"Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story. We created … 'The Impossible Wedding.'"

Setting events in motion like a Shakespearean villain, Paris-based Fred & Farid says it forged letters between Omnicom CEO John Wren and Publicis CEO Maurice Lévy, making each think the other was on board with the merger. Then the pranksters sat back and watched the hilarity ensue.

Like any good case study, #Omnipub includes some impressive metrics: 24,000 mentions, 500,000 media impressions and $100 million in wasted fees (quoted from our own coverage here at Adweek). 

So congrats to Fred & Farid for pulling off one truly epic viral prank. You got us!




California Adds Privacy Guidelines for Websites


California wants websites to provide more information on how they use consumer data they gather.

A 28-page “Making Your Privacy Practices Public” document from Attorney General Kamala Harris on Wednesday suggests that sites update their privacy policies with information about how they respond to Do Not Track signals and how they use personally identifiable data. Though they’re only guidelines, they reaffirm the state’s continued mission to be at the forefront of privacy issues in the absence of a Do Not Track standard.

The guidelines call on sites to highlight the sections of their privacy policies that explain how they respond to Do Not Track signals. “Use a header, for example ‘How We Respond to Do Not Track Signals,’ ‘Online Tracking’ or ‘California Do Not Track Disclosures,” states the document.

Continue reading at AdAge.com