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While conceding he was “terrified” going into the deal, David Karp says he is happy with the autonomy the microblogging service has under its new owner.
A long time ago in a brand galaxy far, far away…
May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga sitting down for a table read is getting nerds super excited, or maybe it's that there's really no political or religious connotation to this "holiday," but brand participation in Star Wars Day was hard to miss on Sunday.
Either way, the force was strong, as many, many brands joined in on Twitter. From ridiculous (awesome) puns to visual metaphors, there were several clever entries as well as a few half-witted, scruffy-looking Nerf herders. (Of note: Nerf's absence from the list.)
Impressive, brands. Most impressive. But you're not a Jedi yet.
• NASA
Flying by the "Death Star," Saturn's moon Mimas! http://t.co/gvgsnDEBYC #MayThe4thBeWithYou #HappyStarWarsDay pic.twitter.com/dCTDiZxNpx
— NASA (@NASA) May 4, 2014
• Frapuccino
I am your Frappuccino. #frappuccinohappyhour pic.twitter.com/g7PD5m6EUH
— Frappuccino (@frappuccino) May 4, 2014
• Airheads
Would you join the dark side if they offered free Airheads? May the 4th be with you. pic.twitter.com/wCu5utEiHv
— Airheads Candy (@airheadscandy) May 4, 2014
• Nokia USA
May the fourth be with you. 😉 #starwarsday #iamyourfather pic.twitter.com/T9RRh567vM
— Nokia USA (@NokiaUS) May 4, 2014
• Nissan USA
Adventure. Excitement. The JUKE craves both these things. #MayTheFourthBeWithYou pic.twitter.com/XwxVj6aB8p
— Nissan (@NissanUSA) May 4, 2014
• The Vitamine Shoppe
Whey, I am your father. #Maythe4thBeWithYou #fitness pic.twitter.com/A2Rmy1UNnQ
— The Vitamin Shoppe (@VitaminShoppe) May 4, 2014
• Powers Whiskey
May The 4th Be With You! Celebrate with a #PowersWhiskey at your local cantina pic.twitter.com/c2umT8rY6D
— Powers Whiskey (@Powers_Whiskey) May 4, 2014
• Miller Lite
The force is strong with this one. pic.twitter.com/hiIiGQxHYA
— Miller Lite (@MillerLite) May 4, 2014
• Vans
The Vans office has been invaded by the Imperial Army! #vansxstarwars #maythefourthbewithyou https://t.co/Pq4PsUTajJ http://t.co/6POsLPIZBs
— Vans (@VANS_66) May 4, 2014
• Lego
Relax…and #MayThe4thBeWithYou pic.twitter.com/Y0M9580QCc
— The LEGO Group (@LEGO_Group) May 4, 2014
• Dove Men+Care
#MayTheFourth pic.twitter.com/2rREAeqn5R
— Dove Men+Care (@DoveMenCare) May 4, 2014
• KFC
May the fourth be with you. https://t.co/OA7ax58Md8
— KFC (@kfc) May 4, 2014
• Pei-Wei
May the 4th Be With You! #starwarsday #maythe4thbewithyou #PeiWeiFortunes pic.twitter.com/LRlt0e2eqo
— PeiWei (@PeiWei) May 4, 2014
• Totino's
A LONG TIME AGO IN AN OVEN FAR, FAR AWAY… @starwars #MayThe4thBeWithYou pic.twitter.com/Bd2xCCGkEQ
— Pete Zaroll (@totinos) May 4, 2014
• Dr Pepper
May the 4th be with you today, and the Pepper be with you always. pic.twitter.com/of64wD8iLZ
— Dr Pepper (@drpepper) May 4, 2014
• Pillsbury
May the 4th be with you! pic.twitter.com/L4e9msWAdf
— Pillsbury (@Pillsbury) May 4, 2014
• Subway
Eat fresh, you will. #StarWarsDay pic.twitter.com/91tXQIQcFe
— SUBWAY Restaurants (@SUBWAY) May 4, 2014
• United
#maythefourthbewithyou pic.twitter.com/hmEhbkD4Sk
— United (@united) May 4, 2014
• Delta
Guiding the force 24/7. #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/jeRkqTSSrn
— Delta (@Delta) May 4, 2014
• Oreo
This milk was way too cold for a golden bikini. #MayThe4th pic.twitter.com/vRtOewcgCM
— Oreo Cookie (@Oreo) May 4, 2014
• Macy's
May the Fourth be with you! #StarWarsDay http://t.co/idwDeMbopL pic.twitter.com/xJee8OUzjH
— Macy's (@Macys) May 4, 2014
• Cinnabon
Princess Leia has a rockin’ bun hairdo. #HappyStarWarsDay pic.twitter.com/SdL29WNXGs
— Cinnabon (@Cinnabon) May 4, 2014
• Sears
"In a galaxy far, far away" #MayTheFourth #StarWars http://t.co/vpLyOTXDcP pic.twitter.com/dn4cUNy6eP
— Sears (@Sears) May 4, 2014
• Whole Foods
May the Fourth be with you pic.twitter.com/evbxswyrWf
— Whole Foods Market (@WholeFoods) May 4, 2014
• Toys R Us
That new Stormtrooper kind of stands out! Happy Star Wars Day! #MayTheFourthBeWithYou pic.twitter.com/UGwnZvZdsV
— ToysRUs (@ToysRUs) May 4, 2014
• Dairy Queen
Happy #NATLStarWarsDay! May the 4th be with you. #LOVEmyDQ pic.twitter.com/Vu5Rh5GRB1
— Dairy Queen (@DairyQueen) May 4, 2014
• Cap'n Crunch
Want to learn the Crunch? Help you, I can. #MayTheFourthBeWithYou pic.twitter.com/B8neyWbHqh
— Cap'n Crunch (@RealCapnCrunch) May 4, 2014
• Lucky Charms
The Force is strong with this one. #StarWarsDay pic.twitter.com/anTOMkGMy1
— Lucky Charms (@LuckyCharms) May 4, 2014
• Betty Crocker
#Maythe4thBeWithYou, pancake lovers! Check out these beauties by @randomtoons! #StarWarsDay http://t.co/wNPTpOKUDb pic.twitter.com/7WfnxVeUhz
— Betty Crocker (@BettyCrocker) May 4, 2014
• Carbonite
These Buns Back Up! Carbonite wishes you a happy May the Fourth! http://t.co/LcrTQIPyQ6 #MayThe4thBeWithYou pic.twitter.com/Dopkd5eTim
— Carbonite (@Carbonite) May 4, 2014
• Café Bustelo
Trust your instincts. pic.twitter.com/lGKsZLLJjc
— Cafe Bustelo (@CafeBustelo) May 4, 2014
• Coffee-mate
RT & tell us what intergalactic character is your favorite? #MayThe4thBeWithYou pic.twitter.com/PQIbfEezNc
— Coffee-mate (@Coffee_mate) May 4, 2014
• Applebee's
#HappyStarWarsDay pic.twitter.com/R0ZFfsb7Ju
— Applebee's (@Applebees) May 4, 2014
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Media, Outdoor
Dulcolax
The idea: Using the capsule shaped elevator in Han River, Seoul and adding an image of a baby’s butt to the bottom of the elevator. Where the idea comes from and how it works: The elevator at Sungsu Grand Bridge in the Han is shaped like a capsule, which thought be a felicitous place to demonstrate how to use Dulcolax laxative suppositories. Once the image of baby’s butt is added to the elevator, it will be more clear to show everyone how to use it and easy to grab their attention in a creative way.
Advertising Agency:zzachin idea, Seoul, South Korea
Creative Director:Seok-Kyun Lee
Art Director:Bumyong Lee
Copywriter:Sang-Ki Chae, Jasmine Yong-Eui Park
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Para os fãs de Os Simpsons, vale lembrar que estreia hoje nos EUA o episódio especial LEGO. Já para os fãs de Star Wars, não é preciso lembrar que hoje é dia 4 de maio, o “May the 4th be with you”, e que a marca de brinquedos tem uma coleção enorme voltada à saga criada por George Lucas. Aliás, a Jung von Matt de Hamburgo criou um filme para a LEGO para nos lembrar que o lado negro da força pode estar onde menos esperamos. Mais do que isso, está também em tamanhos pequenos.
Aqui, um pai de família se esforça para não fazer barulho enquanto todos na casa dormem. O problema é que ele é surpreendido pelo Lorde Negro dos Sith… ou melhor dizendo, sua versão LEGO. Ficou fofo.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.