Apr
30
‘Make work as much fun as possible’ – Iceland’s Malcolm Walker’s tips for the top
Posted in: UncategorizedMalcolm Walker, founder and chief executive of Iceland Foods, shares his tips for getting to the top in the world of business.
Apr
30
Ultimate Urban Bicycles – The Cylo One Bike is a Minimal Design with Built-In Lights (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) There are many things that urban cyclists neglect when commuting around the city, one happens to be helmets and the other lights; the Cylo One Bike takes care of the latter. It boasts built-in break…
Apr
30
22 Drinks for Chocolate Lovers – From Decadent Chocolate Shooters to Hazelnut Chocolate Cocktails (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) If you have an affinity for all things sweet and delicious, then these drinks for chocolate lovers will definitely have you craving a sip of these overly decadent beverages.
When it comes to sweet…
Apr
30
40 Doctor Replacement Devices – From Heartbeat-Tracking Apps to Cancer-Spotting Glasses (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Because technology is expanding so rapidly these days, the opportunities for doctor replacement devices is also becoming that much bigger. Many companies are developing apps and pieces of tech that…
Apr
30
40 Mason Jar Decor Ideas – From Mason Jar Lighting to Mason Jar Storages (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These mason jar decor ideas are offering crafty homeowners some insightful techniques on how to upcycle ordinary containers into practical household items.
While mason jars are often associated…
Apr
30
10 Downing Street Pub by Dentsu Bangalore
Posted in: UncategorizedAdvertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!
Advertising Agency: Dentsu India Group
Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban
Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu
Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!
The post 10 Downing Street Pub by Dentsu Bangalore appeared first on desicreative.
Apr
30
Author of the Book ‘Gravity’ Sues Warner Bros. Over Credit
Posted in: UncategorizedThe best-selling author Tess Gerritsen filed the suit, claiming the studio failed to give her a “based upon” film credit — and part of the profit — for her book published in 1999.
Apr
30
Business Briefing: Dreamworks Animation Posts Loss as ‘Mr. Peabody’ Falters
Posted in: UncategorizedDreamWorks Animation SKG posted a first-quarter loss on Tuesday after taking a large charge on the box-office weakness of “Mr. Peabody & Sherman.”
Apr
30
Conde Nast Tackles Video Distribution With New Digital Platform The Scene
Posted in: Uncategorized
Conde Nast might be relatively new to the game, but it’s not underfunded. It has spent about $50 million building the division, according to an employee with direct knowledge of the matter. With that money it’s rolling out an ambitious slate of 100 new series across 14 channels, including three channels bowing in 2014: Bon Appetit, The New Yorker and Lucky.
Like TV, of course, many attempts fail. Conde Nast renewed 21 of the 70 series it wound up rolling out last year, with returning entries including Glamour’s “Single Life,” GQ’s “American Bartender,” Self’s “Which is Worse” and Wired’s “Angry Nerd.” There’s also a voluminous lineup of new programming that includes culinary shows from Bon Appetit and Epicurious.com, as well as “Strictly Ballet,” which takes viewers inside the School of the American Ballet, on the Teen Vogue channel.
Apr
30
Social Media in Afghanistan Takes On Life of Its Own
Posted in: UncategorizedA U.S.-financed network to connect Afghans across forbidding physical and cultural divides still survives three years after American funding ended.
Apr
30
Spotify Teams With Sprint on a Mobile Music Plan
Posted in: UncategorizedThe deal gives Sprint customers in the United States free access to Spotify’s paid version for up to six months, and further discounts beyond that.
Apr
30
Itau Bank: Rock Star
Posted in: Uncategorized
Direct Marketing, Online
Itau Bank
Advertising Agency:Tudo, Brazil
Creative Director:Rodolfo Barreto
Copywriter:Fernando Brandt
Art Director:Gladys Esher
Planning Director:Cleber Paradela
Planning:Danielle Saraiva
Production Director:Iron Neto
Rtvc:Cicy Freitas, Jader Gudin
Apr
30
Advertising: Wooing Advertisers by Using Laughs
Posted in: UncategorizedMarketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.
Apr
30
Calvin Kwok, Designer of STITCH & LOCKE (INTERVIEW) – How This Vegan Men’s Wallet is Standing Out (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) SocialBusiness.org is always looking for sleek and sustainable innovations to feature on our site and we were in luck when we came across Calvin Kwok, designer of STITCH & LOCKE. We spoke with…
Apr
29
Godrej Godrej security solutions: Robber
Posted in: Uncategorized
Outdoor, Print
Godrej
Advertising Agency:Jwt, Gurgaon, India
Art Director:Nishit Shankar
Copywriter:Monish Gupta, Nishit Shankar
Illustrator:Nishit Shankar
Apr
29
Flamboyant Beach Frolicking Spreads – The Marie Claire May 2014 Editorial Features Katja Krivorota (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Marie Claire May 2014 editorial titled, ‘Heat Rising’ features model Katja Krivorota decked out in flamboyant ensembles all while frolicking along the beach.
Straying away from the…
Apr
29
Psychocrash
Posted in: UncategorizedMay 7, 2024.
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
LORA MATHES
Penguin finally published Psychocrash – The Birth of Mental Environmentalism, Kono Matsu’s last ditch attempt to resuscitate the sinking general intellect.
Just like Rachel Carson’s book over half a century ago raised the specter of a Silent Spring (a world in which birds no longer sing in the springtime), Psychocrash is raising the specter of a world full of silent minds, a total spiritual wasteland — not the long-awaited New Age enlightenment, but a world where people no longer care about anything, where empathy has become stigmatized, where billions of old folks drift seamlessly into Alzheimers & dementia.
Matsu’s stunning point is that unless we kill the 24/7 grip that advertising and corpo-consumer-culture have on our minds, this human experiment of ours on planet Earth will implode in a frenzy of dog-eat-dog madness.
Apr
29
Twitter’s Ad Business Grows, but Eyes Are Peeled on Disappointing User Growth
Posted in: Uncategorized
Twitter CEO Dick Costolo declared last quarter that Twitter was taking measures to make the service more welcoming to new users. Evidently there’s a lot more work to be
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done.
Two growth stories that are crucial to the fate of the company — now up to 3,000 employees — are currently unfolding: one of ads and one of users. In the case of the former, the news is very good for Twitter. Total revenue grew to $250 million in the first quarter of 2014, up 119% year over year and also up slightly from the holidays. More than 90% came from advertising, and 80% percent of that ad revenue came from mobile, up from 75% in the previous quarter.
Meanwhile, ad revenue per thousand “timeline views” — a metric that represents every time users refresh their Twitter streams — was up 96% to $1.44, a good indicator that Twitter is getting better at
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extracting revenue out of user engagement.
Apr
29
Russia on the couch
Posted in: UncategorizedCaught between East and West, Then and Now.
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
On the back of every Russian ruble coin is a two-headed eagle … one head looking West to Europe, the other looking to the far reaches of the East.
For nearly 600 years, it has been the symbol of the Russian people, defining Russian identity as its inverse: though the Eagle gazes to the East and to the West, Russia itself is neither Eastern or Western, but Russian.
And here you have the beginning of insight when it comes to understanding the current Russian state.
Northern flowing rivers. Winters of near total darkenss. Suicidal novelists. Epidemics of addiction. Religious persecution throughout the ages. An expansive and indefensible plain from the Neva river to the Pacific, security elusive, environment harsh but somehow giving.
Russia has endured the Golden Horde, the Ivans, Napoleon, Hitler, Stalin and America, it has withstood dissolution, fracture & defeat, and it has still never ceased to surprise the world with a testy, impenetrable resolve . . . solitary and brooding.
Apr
29
Australia on the couch
Posted in: UncategorizedA country in denial.
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
AP
If you put Australia on the couch this is what you get—a country in denial.
Climate change. Geopolitical posturing in Asia. Its relationship to the land and its people. European settlers arrived in the 18th century, thirsty for a new beginning. They never lost their taste for pillage … though this is not the story the nation likes to tell itself.
Instead, folks are more comfortable with a tale about abandoned convicts sent to the island as prisoners, forgotten, neglected and owed an apology.
Now the ultimate denial is upon them. As droughts, wildfires, heat waves and crop failures increase at a rabid pace, their leaders and industries continue to be the face of global climate denial. Current Australian PM Tony Abbott famously called the science behind climate change “absolute crap.”
Without a serious reckoning, this final gasp of denial could toast their 200-year experiment for good.
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