Demented Shampoo Ad From Japan Has Everyone Screaming, Including Viewers

When you think about all the people you need to appease in life, it can get pretty hairy. Your parents, your friends, your significant other, your boss, your co-workers—it’s rough.

Well, here’s a commercial that sympathizes, and presents a unique solution.

The downright hare-brained spot comes to us from Japanese shampoo brand Mesocare and agency Dentsu. It plays out like Rodgers and Hammerstein‘s insane night terror, and will freak you out, too. So, without further hairdo, watch people scream at each other while dangling from hair follicles.

Via Ads of the World.

And here’s the extended cut (no subtitles), which is worth it for the ending alone:

CREDITS
Client: Mesocare
Agency: Dentsu, Tokyo
Creative Director: Yosuke Hiraishi
Copywriter: Yuto Ogawa
Director: Wataru Sato
Photographer: Onomichi
Producers: Sumina Sugita, Tomomitsu Nakano, Yuki Awatsu, Naomi Yamamoto



‘Follow Your NOLA’ Gets 360i Two More Years in the Big Easy

Been to New Orleans lately?

It truly is a tale of two cities. The lower wards are still — yes, still — trying to recover from Katrina. However, if you stroll down Bourbon, Canal, Freret, and Frenchmen (mark it down), it is arguably the best French Quarter ever.

The New Orleans Tourism Marketing Corporation (That’s CVB to you and me) proudly lays responsibility for that rebound at the feet of 360i. The New York-based ad agency (a branch of Dentsu Inc. based in Toyko) began running the city’s tourism advertising campaigns in 2012 with much fanfare and bead-throwing.

Its success and payoff after the jump…

(more…)

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10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

The post 10 Downing Street Pub by Dentsu Bangalore appeared first on desicreative.

Filme apresenta a Copa do Mundo de Clubes da Fifa 2013

Há algumas semanas no ar no YouTubeCan’t wait for the FIFA Club World Cup divulga a Copa do Mundo de Clubes da Fifa, que este ano acontece entre os dias 11 e 21 de dezembro no Marrocos. O filme, criado pela Dentsu com produção da Stink, poderia ser muito legal, não fosse o desfile de estereótipos.

A começar pelo próprio país-sede do torneio, o Marrocos. Basta uma olhadinha nos comentários deixados no YouTube para perceber que muitos marroquinos reclamam que o país retratado no comercial não corresponde ao presente, mas à realidade de 30 anos atrás. Com o Brasil não é muito diferente, com a ação se passando em uma favela e o último campeão do evento sendo completamente ignorado, assim como outros times e jogadores brasileiros que fazem parte da história da Copa do Mundo de Clubes da Fifa.

fifa

Brainstorm9Post originalmente publicado no Brainstorm #9
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Canon: Concert

Canon: Concert

Steady shot with ISO 1600 auto shift mode: New IXUS 75.

Advertising Agency: Dentsu Thailand
Creative Director: Nisa Mujjalintrakool
Art Directors: Thongrob Chantarak, Sirode Siramanon, Panote Wangchaiya
Copywriter: Napapatch Kantasil
Photographer: Chup Nokkeaw

Canon: Baseball

Canon: Baseball

Steady shot with ISO 1600 auto shift mode: New IXUS 75.

Advertising Agency: Dentsu Thailand
Creative Director: Nisa Mujjalintrakool
Art Directors: Thongrob Chantarak, Sirode Siramanon, Panote Wangchaiya
Copywriter: Napapatch Kantasil
Photographer: Chup Nokkeaw

Canon: Cheetah

Canon: Cheetah

Steady shot with ISO 1600 auto shift mode: New IXUS 75.

Advertising Agency: Dentsu Thailand
Creative Director: Nisa Mujjalintrakool
Art Directors: Thongrob Chantarak, Sirode Siramanon, Panote Wangchaiya
Copywriter: Napapatch Kantasil
Photographer: Chup Nokkeaw

Dentsu America: Pencil

Dentsu America: Pencil

The ad was used to congratulate One Show winners and celebrate the creative work ethic and the fruits of its labor.

Advertising Agency Dentsu America New York, USA
Creative Director: Mike Wilson, Paul Laffy, Bruno Corbo
Art Director: Antonio Bonifacio
Copywriter: Chris Soskin
Photographer: Mark Laita
Published: 2008

Jobzonen.dk: Doll, 3

Jobzonen.dk: Doll, 3

Looking for a new job?

Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008

Jobzonen.dk: Doll, 2

Jobzonen.dk: Doll, 2

Looking for a new job?

Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008

Jobzonen.dk: Doll, 1

Jobzonen.dk: Doll, 1

Looking for a new job?

Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008

Vespa S: Squareheads

Vespa S: Squareheads

Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S.

Advertising Agency: Dentsu Canada & Fauxreel
Client Supervisor: Jennifer Errico, Vespa Canada
Creative Agency: Dentsu Canada, Toronto
Creative Directors: Glen Hunt, Deborah Prenger
Art Director: David Glen, Deborah Prenger
Writer: Glen Hunt, Joe O’Neill
Artist and Photographer: Dan Bergeron/Fauxreel
Printer: Fauxreel Studios

Don’t Drive Drunk Foundation: Paper cars

Don't Drive Drunk Foundation: Paper cars

Advertising Agency: Dentsu, Thailand
Creative Directors: Nisa Mujjalintrakool, Peabporn Prayudthanakul
Art Director: Wutichai Chaometeewut
Copywriter: Natrenapa Suwannatre

Canon Eos: Woman, 2

Canon Eos: Woman, 2

Vision first.

Advertising Agency: Dentsu, Beijing, China
Creative Director: Hiroshi Yoda
Art Director: Wenjin Chen
Copywriter: Xianfeng Zhang
Photographer: Lao Bai
Published: April 2008

Canon Eos: Woman, 1

Canon Eos: Woman, 1

Vision first.

Advertising Agency: Dentsu, Beijing, China
Creative Director: Hiroshi Yoda
Art Director: Wenjin Chen
Copywriter: Xianfeng Zhang
Photographer: Lao Bai
Published: April 2008

Mercedes Benz: Horses

Mercedes Benz: Horses

Be overwhelmed by the new C-Class.

Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui
Published: January 2008