The mightiest mouth protection.
Advertising Agency: Y&R RedFuse, New York, USA
Global Creative Director: Gloria de la Guardia
Creative Director: Marco Walls
Associate Creative Director: Hernan Ibañez
Art Directors: Marco Walls, Hernan Ibañez
Copywriter: Samuel Melgar
Illustrator: Ricardo Salamanca
Published: March 2014
L’artiste Candas Sisman produit un espace magnifiquement illuminé qui semble être un autre monde. L’installation est réalisée dans un conteneur où sont suspendues plusieurs sources lumineuses fortes, un miroir convexe, une machine à brouillard, et un système de son qui donnent place à une expérience hors du commun.
Keep the real world outside.
Advertising Agency: Y&R/Bravo, Miami, USA
Creative Director: Claudio Lima
Copywriters: Marlon Zanatti, Guto Monteiro
Art Director: Eli Ferrer
Illustrators: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
Account Executive: Emilio Recio
Keep the real world outside.
Advertising Agency: Y&R/Bravo, Miami, USA
Creative Director: Claudio Lima
Copywriters: Marlon Zanatti, Guto Monteiro
Art Director: Eli Ferrer
Illustrators: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
Account Executive: Emilio Recio
Keep the real world outside.
Advertising Agency: Y&R/Bravo, Miami, USA
Creative Director: Claudio Lima
Copywriters: Marlon Zanatti, Guto Monteiro
Art Director: Eli Ferrer
Illustrators: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
Account Executive: Emilio Recio
Keep the real world outside.
Advertising Agency: Y&R/Bravo, Miami, USA
Creative Director: Claudio Lima
Copywriters: Marlon Zanatti, Guto Monteiro
Art Director: Eli Ferrer
Illustrators: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
Account Executive: Emilio Recio
BuzzFeed tried to win over web video advertising at a NewFronts pitch Monday by talking up its strength: sharable content. Conde Nast today is holding a NewFronts presentation emphasizing videos based on its magazine brands. Seventeen Magazine’s panel on Tuesday morning, however, relied on powers you may never have heard of: YouTube and Vine sensations like Arden Rose, Meghan Rosette, Teala Dunn, Cameron Dallas and Nash Grier.
Seventeen isn’t trying to turn its editors into YouTube stars, Editor-in-Chief Ann Shoket told the roughly 75 people in attendance, mostly media buyers and advertisers. “The key to our success as a magazine and on YouTube is we tapped into the authenticity of YouTube,” she said.
Seventeen parent Hearst Magazines last year teamed up with AwesomenessTV, which produces content for YouTube, to create original content under the Seventeen brand. AwesomenessTV works with YouTube personalities to develop content for the channel; Hearst sells premium sponsorships.
BuzzFeed tried to win over web video advertising at a NewFronts pitch Monday by talking up its strength: sharable content. Conde Nast today is holding a NewFronts presentation emphasizing videos based on its magazine brands. Hearst Magazines’ panel on Tuesday morning, however, relied on powers you may never have heard of: YouTube and Vine sensations like Arden Rose, Meghan Rosette, Teala Dunn, Cameron Dallas and Nash Grier.
Mr. Grier, 16, has more than 7.5 million followers on Vine; Mr. Dallas, 19, has 4.1 million. They have just signed on to create content for Seventeen magazine’s YouTube channel, Seventeen Magazine Editor-in-Chief Ann Shoket told the roughly 75 people in attendance, mostly media buyers and advertisers.
Seventeen didn’t try to turn its editors into YouTube stars, Ms. Shoket said: “The key to our success as a magazine and on YouTube is we tapped into the authenticity of YouTube.”
The National Basketball Association suspended Los Angeles Clippers owner Donald Sterling for life and fined him
$2.5 million for making racist remarks. The move came after nationwide outrage — and a couple of days of marketers abandoning the basketball team during the midst of a playoff series.
NBA Commissioner Adam Silver, speaking at a news conference in New York, also said that he would urge the NBA board of governors to force a sale of the team. A three-quarters vote of the 30 members would be necessary to force a sale, and Mr. Silver said he expects to get that.
“The views expressed by Mr. Sterling are deeply offensive and harmful,” Mr. Silver said. “That they came from an NBA owner only heightens the damage and my personal outrage.”
Online
One Laptop Per Child
A simple way to passively help a charity Everyday, millions of internet users operate a handful of internet services (Facebook, Linked-in, Google…) under the premise that they are free. But that’s a misconception.
Every time one of these “free” services get used, something very valuable is given away: Personal data.
The non-profit organisation One Laptop Per Child wants to give people a chance to donate their personal data to charity instead of giving it away to colossal internet corporations.
With Help-In, a plug-in for web browsers, people will have their internet habits recorded and anonymously sent to One Laptop Per Child. Afterwards, the non-profit can sell it to support their cause.
Help-In is a fictional student campaign, thought up by two Miami Ad School students, Alejandro Rodriguez Ladeveze and Sine Marie Harwits. This video explains how the idea would work if the client adopts it.
Advertising School:Miami Ad School, San Francisco, USA
Creatives:Alejandro Ladeveze, Sine Marie
One of adland’s greatest fixtures, Peggy Conlon, is retiring from the president-CEO post at Ad Council.
According to a press release, the officers of the board, along with Ms. Conlon’s support, “have initiated a process to identify a successor and ensure a smooth transition by early 2015.” Ms. Conlon, who has been with Ad Council for 15 years, has overseen a number of initiatives at the nation’s largest producer of public-service communications.The search for her replacement — a plum industry job– is underway via executive search firm Spencer Stuart.
During Ms. Conlon’s tenure, the Ad Council began addressing bullying prevention, texting and driving and child hunger. She also worked closely with three presidents (George W. Bush, Bill Clinton and Barack Obama) on emergency preparedness, high-school dropout prevention and raising awareness about the Affordable Care Act respectively. Ms. Conlon also helped develop childhood obesity campaigns as part of the First Lady Michelle Obama’s “Let’s Move” initiative.
Peggy Conlon is retiring as president and CEO of The Advertising Council, board chair Debra Lee announced today. Conlon, along with the members of the board, have initiated the process of finding a successor who will transition into the role by early next year.
Conlon joined the Ad Council back in 1999, and during her tenure the organization “addressed significant social issues on behalf of prominent non-profit and federal government organizations such as United Way, Big Brothers Big Sisters, the American Heart Association, the American Cancer Society, Autism Speaks and the U.S. Departments of Health and Human Services and Homeland Security.”
“Peggy took over the Ad Council at a critical point in history,” said Debra Lee. “She quickly organized the advertising industry’s response following the September 11th attacks, which changed the way the Ad Council did business and established the organization as the ‘go to’ source for messages on other crises moving forward, including Hurricane Katrina, the Indian Ocean Tsunami and the Haiti earthquake. Peggy’s leadership revolutionized how the Ad Council communicates its messages, leveraging digital and social media and the latest technologies to change social norms on behalf of critically important issues. Her tireless work has been invaluable.” continued…
New Career Opportunities Daily: The best jobs in media.
A small detail can change the game. Use original parts.
Advertising Agency: Havas 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Benoit Pinon
Copywriter: Constantin de La Borde
Producer: Cécile Ousset
3D Studio: Living Room
A small detail can change the game. Use original parts.
Advertising Agency: Havas 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Benoit Pinon
Copywriter: Constantin de La Borde
Producer: Cécile Ousset
3D Studio: Living Room
Client: FORBES
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Simona Lazar
Editor: Carlos Baer, Ivan Holic
Account Supervisor: Tomas Dvorak
Producer: Tomas Tomasek
The objective of the campaign was to prove that Forbes Magazine is not just a financial magazine, but a guide towards a successful lifestyle.
To get the message across, we created a social experiment based on the psychological phenomenon called „The Bystander Effect”, demonstrating how in today’s socio-economical context, success is a matter of life and death. While an average looking person was left lying on the ground for a long period of time, a successful looking businessman was attended to in less than 15 seconds.
The campaign was launched on April 16th and the video views have been growing steadily without any paid media.
The video is in Czech but English subtitles can be turned on by pressing the
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Advertising Agency: Cheil Worldwide, USA
Chief Creative Officer: Kate Oh
Director: Liukh Yu
Art Director: Tae Jin Lim
Producer: Lee Seok Kim
Account Manager: Winnie Hwang
Production Company: Stardust
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Creative Director: Sean Starkweather
Producer: Melina Osornio
Storyboard Artists: Ken Lee, Tristyn Pease, Judah Dobin
Designers: Ken Lee, D?Ara Nazaryan, Angela Ko, Luis Salcedo, Randy South
2D Animators: Evan Stalker, Theo Alexopoulos, Laura Yilmaz, Rachel Yonda, Michael Relth, Peter Lee, Louis Morton, Max Graenitz
Compositors: Evan Stalker, Theo Alexopoulos, Michael Relth, Peter Lee
Lead Modeler: Sharlene Lin
Modeler: Piero Desopo
3D Animation, Texture & Lighting: Kevin Culhane, Evan Stalker
Outdoor, Print
PopClik
PopClik is a new brand of headphones in the U.S. and South America. They wanted to launch their brand with a fresh visual targeting young people. We developed a campaign that points out the benefits of using headphones with a good sound system: you get into your own world and keep the real world outside.
Advertising Agency:Y&R, Miami, USA
Vp Creative Director:Claudio Lima
Art Director:Eli Ferrer
Copywriter:Marlon Zanatti, Guto Monteiro
Illustrator:Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur d’Araujo
Shauna Luedtke est une directrice artistique et designer graphique basée au Canada. Elle a réalisé une série amusante intitulée « Jerks Balloons » dans laquelle elle inscrit des messages à ses ennemis en jouant avec une variété de typographies conçues par Neil Summerour, Ale Paul, Stephen Rapp et Mark Simonson.
Film, Online, Mobile
Frutnat Juice
Advertising Agency:Delantero, Ceará, Brasil
Art Director:André Miyasaki, Matheus Sena
Copywriter:Pádua Sampaio, Marcel Pinheiro, Eveline Farina
Media:Juliana Oliveira
Production Company:Terra Filmes
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
