Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

Learning a new language is never easy, and for many Peruvians, it’s a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers.

Armed with that insight, language school Euroidiomas has been trolling these viewers with clever YouTube banner ads that covered subtitles on movie promos and urged them to sign up for English classes.

“The action’s up there, not down here,” notes one ad.

“Go to watch movies, not to read them,” says another.  

Clever as they may be, it’s unlikely they worked very well if (as in the case study below) the ads were written in English. We’re going to guess the real ads were in Spanish and that this version was just created for us English speakers to appreciate the campaign. 

Now, if we’re done, I’d like to get back to this Tortugas Ninjas trailer. 

Via Creative Criminals.

10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

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Childline – First Step

Voici « First Step », une vidéo réalisée par le célèbre studio américain Buck pour la plateforme ChildLine mise en place en Angleterre pour aider les mineurs subissant des violences. Avec des choix d’animation et de couleurs très réussis, cette création est à découvrir dans la suite de l’article en vidéo.

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Mr. Lincoln still gets no commercial respect

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/ppHaving appeared a href=””with an amphibious rodent/a on behalf of a sleep medication (Rozerem), as an unsuccessful a href=””stovepipe-hat-toting job applicant/a (College Level Exam Program, circa early ’70s) and in innumerable tawdry tie-ins for annual Presidents Day sales, what latest commercial humiliation must our noble 16th president suffer? Have no fear,  Regis and Kelly have the answer. In a new spot from Tierney Communications, TD Bank features Abraham Lincoln fretting over pennies and ultimately walking off the set while the extremely unhelpful ad duo look on. Have Reeg and K.R. been advised that in 2009 the U.S. government will celebrate the 200th birthday of the Great Emancipator with, yes, a href=””newly minted 1-cent pieces/a? Has the Toronto-based financial company forgotten that it was Lincoln who brokered a href=””an unlikely peace between America and Canada/a in 1861 (during the Trent Affair). Note to President-Elect Obama: Ad injury to your Honest Illinois forebear has been duly noted.brbrem—Posted by Jim English /em/pdiv class=”feedflare”
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