Anyone notice that the recent Taco Bell “Ronald McDonald” spot bears a very slight resemblance to this 2002 Secret Weapon ad for Jack in the Box?
Secret Weapon founder/creative director Richard Sittig did–and he told Felix Gilette of Bloomberg Businessweek all about it today.
You know you want some key quotes after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) This truck is putting a whole new spin on what it means to go mobile camping. While taking a trip in a camper can be a fun and lively experience, this truck stays truer to the spirit of camping,…
A Honda decidiu entrar na campanha de conscientização sobre o uso de celulares ao volante – mais especificamente entre aquelas pessoas que têm o hábito de dirigir e enviar mensagens ao mesmo tempo -, participando do National Distracted Driving Awareness Month com um filme criado pela RPA.
Diferentemente do comercial da National Highway Traffic Safety Administration, que mostra todos os detalhes de um acidente, em câmera lenta, #ThumbsUp Dn’t Txt & Drv usa uma abordagem um pouco diferente, mas com a mesma finalidade.
Aqui, acompanhamos o diálogo de um casal, como visualizado por eles na tela do celular. Até que o motorista distraído encontra seu destino – com uma representação gráfica à altura. Vale o play.
Post originalmente publicado no Brainstorm #9
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O seriado “Game of Thrones” tem batido um recorde atrás do outro. O mais recente aconteceu com o 2º episódio da 4ª temporada, no qual acontece o casamento apelidado pelos fãs de Purple Wedding. Segundo dados do The Wrap, foram mais de 6,3 milhões de pessoas com as TVs ligadas para assistir o episódio na noite de domingo, um aumento de 48% se comparado com a audiência da temporada anterior.
Na web, a procura também foi alta. Mais de 1,5 milhões baixaram o episódio através do serviço BitTorrent, com um recorde de mais de 193 mil usuários compartilhando o mesmo arquivo de torrent (que contém os indicativos sobre onde baixar o vídeo pirata).
De acordo com o TorrentFreak, esses números são inéditos.
“Nunca um mesmo arquivo tinha sido compartilhado por tantas pessoas simultaneamente”,
explica o site, lembrando que o recorde anterior tinha sido de mais de 170 mil pessoas distribuindo o mesmo torrent, também para um episódio de Game of Thrones – na ocasião, era o último da 3ª temporada, conhecido também como ‘season finale’.
Com números tão surpreendentes, um redditor chegou até a fazer um interessante questionamento: imagina só se a HBO se dispusesse a vender o próximo episódio de Game of Thrones por cerca de 5 ou 10 dólares na iTunes!
Seria um experimento e tanto.
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Virgin Media, L’Oreal, Homebase and Shell are just some of the brands gearing up to attend at Brand Republic Group’s 11th annual Media360 conference next month.
Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they’d crowdsource cool, new digital work for their clients? Well apparently they’ve come full circle and are now creating traditional offline campaigns for banks.
The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.
The gist of the campaign will focus on the bank’s “common-sense banking relationships” which treat individuals and small businesses like they matter. Wow. We’ve never heard that from a bank before now have we?
The TV spots are set to run in Colorado and the Kansas City metro area during shows including NBC’s Saturday Night Live, CBS’s Late Show with David Letterman, NBC’s The Tonight Show Starring Jimmy Fallon, ABC’s Modern Family and FOX’s American Idol.
The OOH is running in and around Denver and Kansas City, and the print ads will run in 5280 and KC magazines.
In the somewhat cheeky TV spot “Listening,” a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words “Listening! Still available. At a bank.” flash on the screen with a voiceover.
The theme of listening continues through the radio, print and OOH work. In one of the radio spots, the theme from 2001: A Space Odyssey is heard while the announcer says, “When you call, we will actually answer. When you talk, we will actually listen.”
What the theme to 2001 has to do with listening, we know not. But it is dramatic so we guess it can be used for just about anything.
And as if brands attempting to treat humans like, well, humans was a new thing, Victor & Spoils Creative Director Chris Cima said,”In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work.”
Revolutionary indeed, Chris.
Amid tensions over leaks on Twitter about an ongoing graft inquiry, company representatives attempted to smooth things over with the Turkish government.
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, “Whatever happened to good?”
The new “Say Good Morning to a Good Day” campaign features a series of broadcast and web spots centering around an affable, middle-aged everyman (everydad?) who laments that with all the attention on phrases like “Awesome,” “Amazing,” and “That’s epic, bro!” people have forgotten about “good.” In the 30-second spot, he goes on to explain that good is “Swinging to get on base” or “choosing not to overshoot the moon, but instead to land right on it.” This all makes “good” seem pretty appealing, with the spot ending with the resurrected “Good to the Last Drop” tagline.
While some may question the choice of admitting your product isn’t “amazing,” the strategy makes sense for Maxwell House, whose coffee is, at best, “good enough,” and whose best bet is to convince the older generation that all the fuss over fancy coffee just isn’t worth it. W+K pull off the execution really well, making the “good” approach about as persuasive as it can be. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Lunar Kingdom’s 2014 Spring/Summer lookbook video features three best friends enjoying a day out in the sun. The video was filmed by Lindsey L33 and Julie Marie, Sydney Capello and Cara Morrison…
Nem ao abrir o dicionário você estará livre de publicidade. A palavra do dia destacada pelo Merriam-Webster nesta terça-feira foi a expressão ‘Walter Mitty’, dicionarizada em 1973 com o significado de ‘pessoa que não é aventureira, mas que tenta escapar da realidade através de sonhos lúcidos’. No entanto, a escolha não foi uma mera coincidência – tratava-se de uma campanha em parceria com a 20th Century Fox para promover a chegada do filme ‘Walter Mitty’ em DVD.
Além da edição no site, a ‘Palavra do Dia’ do Merriam-Webster também é enviada por email, tendo mais de meio milhões de pessoas cadastradas em sua newsletter. Todo esse público foi impactado pela escolha da palavra do dia, e continuará sendo atingido nos próximos dias: até o fim desta semana, toda a seleção de expressões da seção ‘Word of the Day’ terá conotações sonhadoras ou positivas, na vibe da história do filme.
BuzzFeed, Gawker e até o Wall Street Journal têm feito uso desse tipo de publicidade, que ainda que informativa, é claramente enviesada
Esse tipo de campanha – que foi complementada com banners sobre o longa-metragem ao redor da página – é um exemplo do que tem sido considerado um ‘conteúdo nativo’, em geral um conteúdo que foi divulgado por incentivo e interesses de um patrocinador. Sites como o BuzzFeed, Gawker e até o Wall Street Journal têm feito uso desse tipo de publicidade, que ainda que informativa, é claramente enviesada.
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Amy Avery has been appointed as the head of analytics, North America, for JWT. She will lead the agency’s rapidly growing analytics practice and replace Ira Helf, JWT’s North American chief analytics officer, who is retiring later this month. Previously, Ms. Avery served as the senior VP-head of data and analytics at Proximity BBDO for four years. While at BBDO she built a practice for digital research and analytics across North America. She has also held roles at JWT/RMG Connect, DotGlu, ComGroup and Grey Worldwide.
Esurance has named Alan Gellman as the chief marketing officer. He will oversee all of Esurance’s marketing and advertising efforts, including direct marketing, online and offline advertising, search brand partnerships, communications and customer service. Most recently at Wells Fargo in San Francisco, Mr. Gellman spent the past 10 years in various executive marketing roles, including senior VP-digital marketing. He holds a bachelor of arts degree in international relations from the University of Pennsylvania and a master of business administration from the University of Rochester’s Simon School.
Megan Garvey has been promoted to deputy managing editor-digital for the Los Angeles Times. She will have broad responsibility for ensuring that its digital report is timely as well as continuing to oversee the home page, the data team and the presentation of projects on the web. Ms. Garvey began her work at the Times in 1998. She is a graduate of the University of Chicago where she studied American history.
Après la série Nimbus en 2012, l’artiste hollandais Berndnaut Smilde revient avec sa série « Antipodes » dans laquelle il exploite de nouveau sa machine-à-créer des nuages. Les nuages sont faits grâce à une modification de l’humidité et de la température de la pièce et sont mis en valeur avec des lumières.
Berndnaut Smilde’s portfolio.
Exposé à la Galerie Ronchini du 11 Avril au 14 Juin 2014.
Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you’re going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.
The Denmark-based campaign urges people to upload photos to Instagram from their location, mention the bar name and tag the photo with #HappyBeerTime. The images then appear on TVs in the bar. A special Chromecast-like HDMI stick that plugs into the TVs of participating bars makes the whole thing work.
Of the effort, Carlsberg Digital Group VP Jens Jermin said, “Our innovation strategy is anchored around mixing creativity with technology to foster the new breed of consumer experiences for the advantage of our business. That’s why it was only natural for us to update the beloved concept of Happy Hour, with a new type of post-social media consumer in mind. This led us to ask Konstellation to come up with a solution that added to, rather than distracted from, a night out. And in our humble opinion, that is exactly what we’ve managed with #HappyBeerTime.”
Thomas Pries, founding partner and CCO of Konstellation, the agency which created the campaign added, “At Konstellation we always seek to create new digital playgrounds for our clients’ customers by tapping into people’s existing behaviors. #HappyBeerTime is a good example of our approach to innovation, as people already instagram their way through their nights out. Our additions to this existing behavior are simple: an HDMI stick and hashtags. Bar-owners plug in the HDMI stick, and bar-goers use specific hashtags that, when added to their Instagram photos, result in instant rewards – prolonged Happy Hour, and of course, more beer sales.”
This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he’s the last person alive not to have finished ‘Breaking Bad’ yet.
(TrendHunter.com) While it might not be a castle, this cherry blossom tree house is the stuff that fairy tales are made of. Located in Hokuto City, Japan, the tree is supported by the trunk of a single Cypress tree,…
St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years.
We've covered many of BBH London's ads for the group. Last year, the agency won a silver Film Lion at Cannes for "Helpless," a two-minute film based around the statistic that first aid could prevent 140,000 deaths a year—the same number who die from cancer. BBH followed that up with the heartbreaking "Save the Boy" spot last fall.
Now, here's a new spot—for St. John Ambulance in Australia. Created by The Brand Agency in Perth, it's equally heart-wrenching and difficult to watch. And effective, at least in my case. After watching this, I found myself searching the Internet for local first aid courses.
Warning: The video below may be upsetting.
Beautiful Death, représente une série d’illustrations réalisées par Robert M. Ball et le studio 360i pour HBO. Ces posters représentent toutes les morts de Game Of Thrones, de chaque épisodes au cours des 4 dernières saisons. Plus de détails et d’images dans la suite de l’article.
Jamie Sparks e Luke Birch têm apenas 21 anos. Recentemente, eles conquistaram seu lugar no Guinness Book of World Records ao encarar uma jornada de 3 mil milhas – aproximadamente 4,828 quilômetros – para atravessar o Oceano Atlântico, entre La Gomera (Ilhas Canárias) e Antigua (Caribe). O desafio, patrocinado pela Duracell, levantou £300 mil para a Breast Cancer Care.
Ao longo de 54 dias, eles demonstraram enorme resistência física e mental ao remar por milhares de quilômetros, sem desistir, apesar das 40 ondas e quase serem esmagados por um navio. A aventura foi registrada em 2 Boys in a Boat, criação da Grey de Londres, com produção da Greyworks.
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MasterCard is to sponsor next year’s Rugby World Cup in England, with the payments firm set to use the tournament to push its NFC-enabled and mobile payment systems.
The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the followers they have worked so hard to attain. Between Eat24’s heartfelt breakup letter to Facebook and Nate Elliot’s “told you so” article on Forrester’s blog, many companies and commentators have very publicly voiced their opinion on Facebook’s decision to limit organic reach and drive marketers to paid advertising.
But before you sever your social marketing ties with Facebook, take a second and review the situation. Facebook isn’t necessarily backstabbing marketers (although it is trying to make money). Instead, the social network is simply growing up and going down the natural path of marketing evolution — one that we’ve already seen with search.
It happened before
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
