Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

The hills are alive with the sound of Unicef Sweden singing about cholera.

A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors’ insane new ad from the children’s charity. Titled “The sound of Death,” it parodies The Sound of Music—namely the song “My Favorite Things,” performed by children in the musical. But instead of whiskers on kittens and brown paper packages tied up with string, it turns out that Death loves dysentery and leptospirosis.

The clip is firmly in the Mel Brooks tradition of dark comedy (Think “The Spanish Inquisition” from History of the World, Part I, or maybe more appropriate, the Nazi-themed “Springtime for Hitler” from The Producers). And any macabre, musical PSA these days is likely to evoke, however slightly, “Dumb Ways to Die.”

Frankly, the lyrics could be better. And the extra wry approach makes the concept tough to swallow, but that’s kind of its point. It doesn’t quite trivialize the horrors it’s trying to address, it just pretends to do so, as a way to guilt viewers—essentially saying, “Enjoy this silly song … about the thousands of kids dying every day.” Whether that’s an effective call to action, who knows? It’s certainly memorable.

And at least it keeps up musical theater’s raison d’etre of having people burst into song about everything, all the time, even when it’s totally inappropriate.



Game of Thrones Death Illustrations

Beautiful Death, représente une série d’illustrations réalisées par Robert M. Ball et le studio 360i pour HBO. Ces posters représentent toutes les morts de Game Of Thrones, de chaque épisodes au cours des 4 dernières saisons. Plus de détails et d’images dans la suite de l’article.

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Moving Without Mom

Ben Nunery a perdu sa femme de 31 ans à cause d’un cancer. Afin d’avancer, il a choisi de quitter la maison dans laquelle ils vivaient. Pour ne pas oublier ce lieu, il a décidé de refaire avec sa fille de 3 ans, des photos de son mariage par Melanie Tracy Pace. Une accroche au passé et un signe touchant que la vie va de l’avant.

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Ikea or Death: Can You Tell the Difference?

Pittsburgh ad agency Gatesman+Dave put together an online quiz called Ikea or Death that tests your knowledge of both Ikea products and heavy metal. The quiz gives you an ominous, Swedish-sounding word, and you choose whether it's the name of an Ikea product or a death metal band. (Most of the band names dropped here are black metal bands, but whatever.) It's way harder than you think. The tiny sliver of my Facebook feed who aren't posting about weddings or babies have picked up on this recently, and it's a fun way to kill a few minutes. Also, and I don't mean to brag here, but my final scorecard insinuated that I am either Ingvar Kamprad or Satan himself.


    

Death Valley Dreamlapse II

Après la première vidéo Death Valley Dreamlapse dont nous avions pu parler en janvier 2013, Sunchaser Pictures nous propose de découvrir un nouveau time-lapse d’une beauté incroyable dans la régie de « Death Valley ». Une vidéo au rythme parfaitement maîtrisé, à découvrir dans la suite de l’article.

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Death Valley Dreamlapse

Sunchaser Pictures nous propose de découvrir avec cette vidéo un timelapse incroyable du ciel depuis les dunes Eureka dans le Death Valley National Park. Cette vidéo, tournée au Canon 5D et 7D et montée sur la musique de Moby « Stay Down », a été réalisée la nuit du 13 décembre 2012.

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Malaria Illustration

Coup de coeur pour Edson Oda qui a réalisé ce magnifique court-métrage mélangeant avec talent illustrations, origamis, kirigamis, timelapses et d’autres techniques pour livrer un rendu unique. Appelée « Malaria », cette vidéo narre l’histoire de Fabiano, un jeune mercenaire. L’ensemble est à découvrir dans la suite en vidéo.

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The Boundaries of Life and Death

The Boundaries of Life and Death est une vidéo d’animation magnifique pensée par Saskia Kretzschmann pour un projet d’étude à l’Anhalt University of Applied Science. Basée sur une citation d’Edgar Allan Poe sur la frontière entre la vie et la mort, voici une création splendide.



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B-52’s, Headlights, or Jugs: Breast Cancer Org’s Target Men

rib1This post covers two of my favorite topics: Breasts and advertising. When they’re grouped together, it usually means a 30-minute Girls Gone Wild infomercial. However, this post actually covers a couple advertising efforts behind breast cancer awareness, which is nothing to joke about. While humor is used in writing, and can be seen in the TV spots, no disrespect, implied or otherwise, is intended. My prayers go out to all those who have been affected by breast cancer.

All men love breasts. Some love them secretly. Others wear t-shirts that shout out that they are “breast men.” Even men that don’t dig women are drawn to a woman’s chest…not sexually, but out of curiosity. (It’s a cruel society that labels a straight man as a stalker for staring at a woman’s assets for too long while a gay man has free reign to reach right out and grab a woman’s chest in public…)

Listaholic alphabetizes 138 different slang names for breasts, among them; whimwhams, muffins, kawangas, and dinglebobbers. Which proves that when men don’t understand something, they either rename it or make fun of it.

The truth of the matter is that we probably love breasts more than their owners;

We just don’t know why…

Which leads to an obvious question: Why haven’t men been involved in the fight against breast cancer from the beginning? Like a favorite bra, it’s a natural fit; breast-lovers attacking breast cancer. As you’ll read in a couple of seconds, a couple of organizations figured it out.

According to the World Health Organization, approximately 500,000 people die every year as a result of breast cancer. It ranks as the second most common form of cancer, and it’s the 5th highest cause of cancer deaths.

The push towards early detection and education of breast cancer began in earnest in 1982, following the death of Susan G. Komen. Susan was diagnosed with breast cancer in 1977 and died three years later. Susan’s younger sister, Nancy, was the impetus behind the push; keeping a promise to her sister, she founded The Susan G. Komen Breast Cancer Foundation with the belief that education, early detection, and research would have saved Susan.

Now known as Susan G. Komen for the Cure, or simply Komen, the foundation has raised over $1.3 billion dollars for cancer research since inception and is the largest cancer charity in the world. On the global level, Komen has but one mission: To end breast cancer forever.

Spurred by National Breast Cancer Awareness Month (October), two separate advertisers have launched PSAs that have expanded their target audience to include men, which is ingenious: Who thinks about breasts more than men?

Yoplait has just released, “Yoplait Pledge.” It makes fun of the fact that nicknames were given to breasts at some point (hmm).

The second awareness spot comes from ReThink Breast Cancer, a Toronto-based organization that addresses the breast cancer concerns of young people affected by the disease. Rethink is a volunteer organization that is “thinking differently” on methods to defeat breast cancer (like getting men involved). The spot (below) is airing in Canada on MTV, and the woman featured is an MTV Host.

It’s obvious that breasts get plenty of attention. It’s breast cancer that we need to focus on.

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.

Coke: Is it the Deadly Thing?

234937-300-0-1Coca Cola, invented in the late 19th century and marketed as a “cure-all” for diseases like morphine addiction, dyspepsia, neurasthenia, headache, and impotence has come a long way in a century. A friend once told me that Coke’s special formula used cocaine. Which is true, although at the time I called him a “lying pooh-pooh head.” In fact, a single glass of Coke contained nine milligrams of blow. The nice thing? No crusty white boogers or mirror checks before going outside. ‘Cola’ was spawned from the Kola nut, which added caffeine to the mix. It’s a wonder Ritalin wasn’t invented sooner.

One thing fair to assume in a company the size of Coke; upper management probably doesn’t have a clue about work in the trenches. So, when a plant worker at a Coke bottling plant in Columbia was gunned down for trying to unionize, no one upstairs was any wiser. (It was actually seven murders…). Well, this week that all changes.

Activist organization “The Campaign to Stop Killer Coke” plans a negative PR blitz in Atlanta against the beverage giant. The group, which claims Atlanta-based The Coca-Cola Co. (NYSE: KO) is guilty of labor, human rights and environmental abuses, will have this week a mobile billboard truck on metro Atlanta streets campaigning against Coke’s alleged abuses. One billboard says “Unthinkable! Undrinkable! Murders in Colombia, Child Labor in El Salvador, Stealing and Polluting Water in India, El Salvador and Mexico.” A second billboard says “Killer-Cola: The Drink that Represses!”

Coca Cola’s response, stunned that a PR blitz consists of a single billboard, has called an agency review.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.

Baygon: Cockroach

Baygon: Cockroach

Front and back page sequential ad.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Published: 2007