Hasta La Creative!

Speaking of MRY today, the agency has teamed up with Jägermeister to create the new app, “JägerBonds.”

The new app “transforms images and videos from multiple users’ social media posts into a video highlight reel of a group’s night out with Jägermeister” — kind of a cool idea, and one that should appeal to the young folks who comprise Jägermeister’s target demographic. Since the app is free, and easy to use, it could catch on with the right crowd. It’s a good example of a social campaign that offers people a service tied to the brand rather than just trying to sell them something.

“When the average Jägermeister consumer goes out, they typically have a drink in one hand and a mobile phone in the other,” says Heather Kozera, director of digital marketing for Sidney Frank Importing Company, Inc. “The JägerBonds app puts Jägermeister in both hands of the consumer, creating a useful and meaningful connection between a great night out and this iconic brand.”

The JägerBonds app is available to download for free at the iTunes and Google Play stores. Users simply connect the app to their social media accounts and invite friends to join along with coded “Bonds.” Then, when everyone posts to social media during their night out, JägerBonds compiles the posts and pairs them with music to document the event.

MRY, which was named the brand’s digital agency of record last October, managed all promotions, in addition to designing and developing the app. Supporting executions include “online and mobile engagements, as well as Out of Home elements in close to a dozen target markets.” MRY described the campaign’s strategy as being “to evolve the way Millennials think of Jägermeister by making the brand name synonymous with ‘uncommonly great nights.’” Check out the video above to see the app in action.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) With many of the athletic clothes for women having a generic look to them, the ‘Fire and Lace’ lingerie sportswear from ‘Brazen Fire’ brings more of a feminine look to it. For women who work…

I have a penis.

I thought I’d start off with that full disclosure so that, should you so decide, you can disregard everything I’m about to say about the “Ban Bossy” campaign. Because, you know, it’s a female-empowerment movement and I am technically a default member of the patriarchal/oppressor class (though somehow not really a full-fledged member, which frankly bothers me sometimes, even though I can sort of understand why nobody really wants me running things — but I digress). Some manly thoughts:

The ‘Ban Bossy campaign kinda sounds good, in theory-ish.

Continue reading at AdAge.com

Elke Vogelsang prend comme modèle ses trois chiens, Noodles, Scout & Loli pour nous proposer des clichés surprenants de ceux-ci. A la fois drôles et visuellement réussis, la photographe parvient à capturer des expressions incroyables de ses animaux, dont une sélection de clichés est à découvrir dans la suite.

A miniature bulldozer, a tiny log loader and a little yellow submarine. Those are some of the fantastical machines that a London visual-effects house believes get the city's streets clean.

Created by the computer graphics team at Rushes—a company that's done work for brands like Mercedes-Benz, Red Stripe and McDonald's—the video manages to be both cute and captivating. But it would probably be better if watched while listening to Magical Mystery Tour … and tripping on whatever psychedelic the artists were when they conceived it.

Via Devour.

Figliulo&Partners, who partnered with Sprint in November, have just launched the new integrated campaign called the “Frobinsons,” promoting the Sprint Family plan, a new pricing plan allowing consumers to decide who they consider family.

“The American family has changed. Our families today are more than our relatives, but also our friends, our neighbors – basically all the people we love,”explains Jeff Hallock, Sprint’s chief marketing officer.

The “Frobinsons” campaign, which was created in partnership with DigitasLBi and MediaVest, will unfold as an episodic story over the coming months and, we’re told we can expect “surprising cameos from stars of sports, music, screen and stage” in the future. For now, the campaign has launched with two, 30-second spots introducing the framily Frobinsons. The first, “Meet the Frobinsons” introduces all the different friends and family making up the group, as well as the word “framily” itself, and should give us an idea what to expect from Figliulo&Partners in the future. The Frobinsons, we learn in the spot, are a strange bunch. There’s the daughter, constantly surrounded by animated birds, who appears to only speak French. Then there’s the son with the southern accent who spends his time crafting miniatures.

Strangest of all, though, is the father, a hamster voiced by Andrew Dice Clay who objects the “framily” term. Yeah, a hamster. Obviously they’re going for the “families come in all shapes and sizes” message here, but is having a hamster dad really the way to go about this? The mother is presented as the sane voice of reason in the group, despite the fact that she is married to a frucking hamster. “Framily Portrait” spends some time examining each member of the extended framily, including a few characters you don’t meet in “Meet the Frobinsons.” The characters (especially the new additions) in the spot and the way they’re presented give “Framily Portrait” a quirky Wes Anderson quality, probably the direction this campaign will take going forward.

The two broadcast spots will air tonight across national network and cable TV, with an angry rant from One Million Moms expected by the end of the week. In addition to broadcast the campaign also includes “in-store along with a number of digital and social extensions,” with print and out-of-home extensions of the campaign in the coming weeks. Stick around for “Framily Portrait” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

DigitasLBi has just released “A Girl’s Got to be Free,” a new digital spot for John Frieda’s Frizz Ease Hair Care products.

Set at night in New York, the 60-second video features a team of rogue women dressed in black who make their way to Ellis Island. Once there, the crew pulls out harnesses, climbing gear and other equipment and makes their way up the Statue of Liberty. Upon reaching the top, they free Lady Liberty of the bun that has been constricting her for over a century and let her hair down.

“We wanted to create an unexpected online experience that captures the simple, universal truth that when women pull their hair back in resignation to frizz, they pull themselves back. Frizz Ease Hair Care gives her an alternative to this daily struggle and empowers her to step out and conquer each day with confidence. ” explains Melissa Pruessing, VP/Group Account Director at DigitasLBi Chicago.

“A Girl’s Got to be Free” is part of DigitasLBi’s new “Never Pull Back” campaign, which features a new website, as well as “digital paid, owned and earned media” executed by Click 3X. Kao’s USA’s media agency Spark, meanwhile, handled media planning and buying for the campaign. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

When top digital-advertising executives descended on Palm Desert, Calif., last month for the Interactive Advertising Bureau’s Annual Leadership Meeting, one topic dominated conversation from start to finish: fraud. In the hallways and onstage, the industry’s leaders made it clear that the problem was out of control and needed to be stopped.

In a town hall on the subject, one participant even suggested putting a bounty on perpetrators. “What about ‘Wanted, dead or alive?'” he said. “Twenty-five thousand dollars to each company who puts one of these guys out of business. Make it $100,000!”

The ad industry loves to talk a big game when it comes to fighting ad fraud. But when it comes to actually doing something about itbounties or otherwisethe story is much different. Fighting fraud costs money, and just about every company in the ecosystem can benefit in some way from it. The rational decision for most is to look the other way.

Continue reading at AdAge.com