Morbid Informative Infographics – This Home Infographic is Filled with Gruesome Facts (GALLERY)

(TrendHunter.com) ‘How Not To Kill Yourself With Household Items’ is a new home inforgraphic that’ll keep you safe in your own house. We all know too many pills can kill you, but how much water is…

Top 10 ads of the week: Sky’s Idris Elba ad shares top spot with Admiral

Counting down the ten most-recalled ads, in association with TNS and Ebiquity.

Lidl bargains distract people from the bizarre and distressing

Three people are utterly unfazed by bizarre and momentous pronouncements during conversations and are instead more blown away by the bargains on sale at Lidl this Easter.

Starbucks and Oprah to roll out new Teavana product in bid to boost non-coffee market

Starbucks and Oprah Winfrey are teaming up to create the ‘Teavana Oprah Chai tea’, marking the first brand or company the talk show host has aligned with, as the coffee chain seeks to boost its non-coffee business.

Coke celebrates International Day Happiness with free ‘Happiness remix’ download

Using 17 global artists, top US music producers and a British music psychologist, Coke has created a one-off track that claims to engineer feelings of happiness to its recipients.

Explanatory Feline GIFs – These Adam Ellis Animated Cat GIFs Explain Their Behavior (GALLERY)

(TrendHunter.com) Adam Ellis has done it again by producing more adorable artwork that’ll make you smile, and this time, the Buzzfeed artist made animated cat GIFs to explain their behavior.

Cats do a lot of…

English Heritage hires The Team to revamp its digital output

English Heritage has appointed The Team to handle the revamp of its digital output to “bring the story of England to life”.

ASA and CAP clarify rules governing ad-funded blogging

The Advertising Standards Authority and the Committee of Advertising Practice have published a Q&A clarifying some of the rules governing how bloggers and brands can avoid falling foul of advertising regulations.

Viral review: Mayhew Animal Centre shifts away from stereotypes to score hit

Social video experts Unruly review the latest viral ad by Mayhew Animal Centre

Paper Alphabet by Dan Hoopert

Le designer anglais Dan Hoopert a créé un alphabet arabesque en papier et en relief, très coloré et bien exécuté. Les couleurs rose, vert, jaune, bleu, violet, en fond, donnent un certain dynamisme aux lettres blanches. Une partie de l’alphabet est disponible en détails dans la suite de l’article.


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What CBS’s Thursday Night Football May Mean for the TV Upfronts


CBS’s deal to air eight “Thursday Night Football’ games next fall will reduce the amount of entertainment inventory available for advertisers in the upfronts while putting pressure on rival broadcasters’ fall schedules, several media buyers are predicting.

Adding football to Thursdays, a night that advertisers consider the on-ramp to consumers’ weekend spending, is creating fear of rising prices for anyone who wants to advertise elsewhere.

If demand for ratings points in Thursday-night sitcoms and dramas remains flat while the supply of those shows goes down, pricing will have to rise, said Marc Morse, senior VP-national broadcast, Assembly.

Continue reading at AdAge.com

WWF: Vote Ruby


Online
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Advertising Agency:Ogilvy & Mather, Hong Kong
Executive Creative Director:Read Collins

Protect Your Toaster: Nationwide Pitches Renter’s Insurance


After slithering through a home last year, Nationwide’s leather-clad insurance pitchwoman is sneaking into a new dwelling this month: an apartment.

The subtle creative tweak is emblematic of a larger strategy shift for the insurer as it puts more emphasis on selling renter’s insurance in addition to home insurance. The goal is to sign up more young-adult customers who continue to delay home-buying in favor of renting, said Nationwide Chief Marketing Officer Matt Jauchius.

Millennials are “holding off marriage longer, and that means they rent for even longer,” he said. “And they are truly not covered. There is a real need here that isn’t being met.”

Continue reading at AdAge.com

The Creativity Top 5: The Best Brand Ideas of the Past Week


Ad Age’s Creativity presents the most innovative ideas in advertising and marketing of the previous week. Among this week’s favorites, Meow Mix’s Catstarter, which backs your feline-related innovations, and the latest in wearable technology — a Foxtel soccer shirt that lets viewers feel what the players are experiencing on the pitch.

Subscribe to the podcast on iTunes here to keep abreast of the top work, and for more of the best ideas in brand creativity, tune into Creativity-online.com.

Continue reading at AdAge.com

Breakdancer at Famous Paris Landmarks

Le danseur hip-hop Kapstand réalise l’expérience de tenir en équilibre sur une main en se photographiant devant les plus beaux bâtiments de Paris. La technique implique l’arrêt du corps en mouvement pour un équilibre parfait. La ligne verticale du corps, s’harmonise avec la structure du bâtiment.

Columns of Buren.

Eiffel Tower.

Centre Pompidou.

The Louvre.

Sculpture at Les Halles.

Centre Pompidou.

Centre Pompidou.

Arc de Triomphe.

Passage of Grand Cerf.

The Gardens of Versailles.

Musée d’Orsay.

Pantin, Along Ourcq Canal.

Grande Arche of la Défense.

Grande Halle of la Villette.

Pont de Bercy.

Château de Versailles.

Place Igor Stravinsky.

L’Eglise of la Madeleine.

Notre Dame.

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M&C Saatchi UK revenues rise 13% led by CRM and mobile

M&C Saatchi has reported pre-tax profit of £18.6 million in 2013, up 7.5 per cent year on year, after UK revenues increased by 13 per cent, led by “exceptional growth” from CRM and mobile.

Former Virgin directors James Kydd and Will Whitehorn join Purplebricks.com

Former Virgin directors Will Whitehorn and James Kydd have joined “the world’s first 24/7 estate agent” Purplebricks.com as non-executive director and marketing director respectively.

Black and White Walking in Slowmotion

Le réalisateur Vania Heymann a fait un clip en noir et blanc pour une musique de Daniel Koren, le mettant en scène dans une course de marche à pieds avec un passant, le tout en slowmotion et dans une ville en effervescence. La vidéo est intense et elle est à découvrir dans la suite.


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Live: Thinkbox’s TV Futures

Live streamed coverage of Thinkbox’s TV Futures event, on the future of TV for viewers, advertisers and technology.

Tory chairman Grant Shapps under fire over ‘beer and bingo’ Budget 2014 ad

Conservative Party chairman Grant Shapps has caused controversy on Twitter by posting an ad boasting about measures in yesterday’s Budget statement to cut taxes on bingo and beer duty.