Hasta La Creative!

Através de uma homenagem ao Dia das Mulheres, a Nissin promove a versão Light do Miojo. Traz as batidas piadinhas cotidianas entre homem e mulher em formato musical.

Uma boa produção, que assina com “Miojo Light. Light como a vida na?o e?.”. No site da campanha, é possível gravar a sua própria versão da música.

Em menos de 24 horas, o vídeo já conta com quase 1 milhão de visualizações no YouTube.

A criação é da F/Nazca Saatchi & Saatchi.

Post originalmente publicado no Brainstorm #9
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Wearable tech is so played out. The real future of wearables? Billboards!

In this installment of "Things That Would Never Work in New York City, Because Eww," we travel to the mystical land of New Zealand to find these clever advertisements from soft drink maker L&P. To remind people to "Hold on to summer," the ads literally give away summer gear. Some of the ads are draped with removable beach towels. Others have foam flip-flops that you can pry out and walk around in or scold your disobedient friends with. Try doing that with your smartwatch.

It goes without saying that you're probably thirsty at this point and should buy a plane ticket to New Zealand, where it's totally fine to wear advertisements. I have it on good authority that it's only 18 hours from New York. Book it with your smartwatch, aye.

Good news for “Game of Thrones” junkies heading to Austin for SXSW: HBO’s breathtaking virtual-reality visit to the top of the show’s giant wall of ice is going to be there too, and it’s better than before.

We got a peek at the experience, which was created by experiential agency Relevent with production duties handled by the Oscar-winning VFX studio Framestore, the wizards behind “Gravity.” It is not for the faint-hearted. For the sake of verite (and possibly to keep you from later bumping into things), the experience starts you off in a real-life rickety elevator-like space. Users who strap on a gas-mask-like Oculus Rift headset and put on a pair of earphones then find themselves transported to Castle Black in the shadow of The Wall, the massive fortification that protects the realm from “wildlings” to the north.

You seem to rise 700 feet, via Oculus Rift, and unlike an earlier version that quickly brought you back down again, you “walk” along on the wall and peer over the edge. From the distance, flames are thrown your way. It’s crazily realistic, and if you have vertigo, you might have issues.

Continue reading at AdAge.com

Google Glass videos are notable for their seamless first-person perspective, which puts you not only in someone else's shoes but in their eyes. You see what they see. No wonder, then, that the empathy-rich form is being hijacked by a PSA effort—to show you something you wouldn't want to see in the first place.

A group of London creatives put together the unbranded video below for International Women's Day on Saturday, according to Osocio. Google was not involved.

The video has been polarizing on YouTube so far. As awareness messages go, it is blunt and unpleasant—which is the point of all shock videos, although the trend lately, of course, is toward more uplifting and empowering work.

As a distressing reminder of an intractable problem, it works well enough—though it will have its critics who see it as gimmicky and gratuitous. It would help if they spelled the #womensday hashtag correctly at the end.

Warning: Video contains violence and may be upsetting.

(TrendHunter.com) Tokujin Yoshioka is known for his artistic interpretations of interior design and furniture, the Prism Mirror Table is no exception. As its name gives away, it is a mirrored furniture design that…

Newsweek seemed to crack the case of who founded Bitcoin at a fortuitous time this week when it identified a 64-year-old physicist as the cryptocurrency’s father in the magazine’s first issue back in print. But hours after Newsweek published a profile of Dorian S. Nakamoto, the former defense industry and government employee was chased by reporters through Los Angeles and denied any role in Bitcoin, saying he first heard of it three weeks ago.

“I’m not involved in Bitcoin,” Mr. Nakamoto told journalists yesterday outside his home in a Temple City neighborhood. The group then trailed him in a multi-vehicle car chase yesterday as he fled to an Associated Press bureau. The AP later wrote that he insisted during a two-hour interview that he first heard of Bitcoin when a reporter contacted his son last month.

Journalists, bloggers and others have sought for years to identify the mysterious computer coder who wrote a paper on Bitcoin’s framework and created the software that serves as its backbone. The initial document carried the name of Satoshi Nakamoto, and because the author or authors otherwise chose to remain private and anonymous, it had been widely assumed the name was a pseudonym.

Continue reading at AdAge.com

This Wednesday we brought you news of Greenpeace’s campaign exposing Procter & Gamble’s destructive palm oil sourcing practices in Indonesia and calling on the company to change their ways with a “Thank You, Mom” referencing video and a protest at P&G’s Cincinnati headquarters.

Now, Greenpeace has taken the campaign to Saatchi & Saatchi, who advertise the company’s Head & Shoulder’s product (which Greenpeace has chosen as a prime target). “Saatchi and Saatchi have spent years understanding how the public thinks. They’ll know that P&G’s customers want to wash away dandruff without wiping out tigers. So who better to advise it to break its ties with forest destruction?” said Richard George, forests campaigner at Greenpeace UK.

Greenpeace volunteers set up a division lobby at Saatchi & Saatchi’s London offices today, forcing staff arriving at the office to choose between a “Protect Forests” entrance and a “Destroy Forests” entrance. While workers arrived, Greenpeace volunteers kept tallies on which entrances they chose, with 163 workers choosing the “Protect Forests” entrance and 48 opting for “Destroy Forests.” A Greenpeace volunteer in an orangutan costume (orangutans habitats are being destroyed for the palm oil plantations that P&G uses to source their palm oil) was also on hand for the event.

“From the results of our survey, with 211 Saatchi employees passing through the division lobby and 163 choosing the ‘protect forests’ lobby, it looks as though they’re not really in favour of forest destruction after all. A lot of P&G customers feel the same way. Hopefully Saatchi’s will pass that on to their client,” George said. We’ve included Greenpeace’s “Thank You, Mom” tackling video above, in case you need a refresher. Let us know what you think of the group’s Saatchi & Saatchi office invasion in the comments section if you wish. continued…

New Career Opportunities Daily: The best jobs in media.

Para marcar o lançamento do novo livro de Khaled Hosseini, And the Mountains Echoed, a Penguin Books Canada e a agência Dare Toronto se uniram para criar uma experiência interativa que desse vida e interpretasse as páginas impressas da publicação.

Com o nome de The Echo Project, o resultado é um site com jogos, motion graphics, vídeos, ilustrações, áudio, imagens e demais conteúdos multimídias que permitem explorar temas complementares à história do livro, tais como cultura, geografia e fatos históricos dos cenários do livro, que tem como foco principal o Afeganistão.

Em uma passagem sobre a guerra no Kabul, por exemplo, foram encontradas fotos históricas que revelam detalhes das cenas descritas e dão traços reais ao contexto do livro.

Ainda em construção, o site pede que os leitores enviem suas ideias e inspirações que tiverem para o livro. Assim, poderão ajudar a construir uma experiência digital para cada uma das 402 páginas impressas.

Como mostram as imagens acima, o projeto teve contribuições do autor e também de uma equipe de editores, autores, pintores, diretores e ilustradores.

O livro é uma aventura extraordinária que leva o leitor pelo mundo e através de diversas gerações. Uma experiência emocional e estimulante de leitura, que foi bem capturada pelo universo digital e interativo.

Post originalmente publicado no Brainstorm #9
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The trio of former Mother staffers who left the agency’s New York office for an Austin adventure have officially launched their shop (just in time for SXSWi, we suppose) that’s been dubbed Preacher. Along with doing some experiential work for Nike retail and a content project for Skillshare, creative director Rob Baird, managing director Krystie Loyland and strategy director Seth Gaffney have landed clients including healthy snack company Snikiddy, a Texas-based coffee brand called Seventh Flag launching this March, and a new golf lifestyle brand that Preacher is helping create from scratch to launch this summer under a yet-to-be-disclosed name that the latter came up with.

In case you need some background on the Preachers’ past, Baird was one of the original staffers at Mother NY, overseeing client work Virgin Mobile, Stella Artois, Dell Computers, Coca-Cola, Yahoo! and Sour Patch Kids (and doing two stints in the process). During his career, the creative vet spent time at TBWA Chiat Day on Skittles and Absolut, and Fallon on Starbucks, Timberland and SoBe. Gaffney served as co-head of strategy at Mother while Loyland held the post of VP of new business and account director.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) The Lightie is a small item looking to accomplish a big goal: for people stuck without a reliable light source to have a sustainable source for cheap.

The Lightie was made by Michael Suttner and…